ZoomConcept Reviews
Minor Problem on New Homepage Design 1 move this to the bottom with the other logos. 2 shift this section up. and I would change the background color of this area and lose the gradient. Also, the chat with tax expert image should be moved into the header under the main contact phone number. 3 if possible, I would shorten this tagline to just a few impactful words, right now it's too many 4 is having a blog link really necessary? 5 too much white space, Increase the font size of "Tax Debt Problems? We can help!" Also, be consistent with words starting with caps. 6 too much white space 7 this isn't a good image, it reminds me of a board room meeting. You want to have a picture that shows happy people who are thrilled that they no longer have debt on their shoulders!! 8 lose the bullets, also the top alignment is off 9 add line spacing for better readability 10 once again, I would lose the bullets and find a more creative way to make these links stand out so people will click. 11 these logos have no structure, there are just sort of thrown on the page. create an area for them to highlight their importance 12 ok, this form is missing a submit button. the order of the input fields should be: Full Name, Email, Phone, then Comments. asking for a company name isn't necessary and most users will leave it blank anyway. Make the name and email required fields and be sure to have working validation in place when you start to code. Summary:
Hi Iris - Out of the 5 concepts I would have to pick #2. The general layout is all over the place, my eyes wander all over the page. There needs to be focal point., and the color combos need work for sure.
Please see my notes...
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Positive Feature Light Tower
This is the only good visual element. But a very good! Lets go easy on the lens flare though. Its a nice touch but not realistic and way too distracting. Try creating a custom one instead of using a filter (for originality purposes.)-
Rebecca Perry commented:I agree
Summary:
! I feel like I've been to this site before. It is a bit ordinary. I think it has a lot to do with the color scheme. I suggest you try experimenting with these.
! Use better imagery. If your client's budget doesn't have room for this than try using some subtle studio effects to enhance your images. A little can go along way...
If you don't have time, send them to me :) Seriously!
Also, like another reviewer said; happy, smiling customers are much more appealing than boardroom meetings.
! Your information is organized and you seem to have good content but there is no hierarchy.
! This site has everything it needs as far as content is concerned. Let your hierarchy show, really talk to your visitors, up the enthusiasm and charisma and your good to go.
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Iris Liu commented:Hi, Ryan,
Thanks for your comments. We sill try smiling customer face and see how it looks. We do have some good contents there however we want to get visitors to the sales point. We are still working on it.
Your suggestions are helpful. Will contact you if we do need any further help. Thanks a lot.
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Serious Problem on Current homepage 1 eliminate 2 requires a better ad banner 3 Avoid these type of photos 4 avoid these types of photos 5 Avoid Ads like these - diminishes trust 6 this site has multiple phone numbers Critical Problem on Current homepage 1 edit dense copy blocks Critical Problem on New Homepage Design 1 doesn't work Critical Problem on tax lien page.JPG 1 Avoid Critical Problem on http://www.safeharborfc.com/Blog/ 1 Avoid New Idea on Current homepage 1 Could be part of the Ad Banner Summary:
Iris -
I performed a very quick usability test with more than a dozen participants to determine a reasonable baseline for your problem statement:
- Does key information stand out?
- What do visitors remember within five seconds of viewing the landing page?
- Does the landing page convey trust and credibility?
- Does the visual design hold up?
- What are the Calls to Action?
Opportunities to enhance:
- Update the look (see inspirational template) Concentrate on simplicity and reduced color palette. When designing to gain a visitors trust - engage the visitor from a psychological point of view. In other words - attempt to engage from the visitors unconscious mind, versus their logical mind. Use the colors that engender trust.
- Manage the landing pages cognitive memory load (results report illustrates what a potential visitors see in five seconds)
- Edit the content modules - reducing copy by 80%
- Create a more powerful primary ad banner. Refer to the following guidelines (http://unbounce.com/docs/12-step-conversion-rehab.png) Ensure that there is a definitive call to action in the ad banner
- Persuade your visitors
Good luck!
MichaelR
Summary:
BBB accredited business logo should go on the footage. Go Button should improved Typhography should improved also.
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Iris Liu commented:
Thanks for your comment!
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Rebecca, thanks for your detailed reviews. They are helpful. We will try to optimize it as what you suggested.