ZoomConcept Reviews
Minor Problem on http://www.echoice.com/car 1 too many bullets 2 competes with the logo - should be a footer item Serious Problem on http://www.echoice.com 1 too much purple Serious Problem on http://www.echoice.com/car 1 too much copy New Idea on http://www.echoice.com/car 1 use as a focus color... currently, this image doesn't pop because it competes with all of the other purple 2 new logo needed! Summary:
Hi Stewart -
There are some interesting components of this design - but it doesn't hang together as a corporate portal for Car Insurance quoting and services.
Critical Path Changes to Consider:
- Abandon the current template. It is too informal for the audience. Refer to this example as inspiration & (this minimal/ultra-modern template)
- Abandon the color in your example - the purple doesn't work as an accent color for Insurance I encourage you to use green as the dominant color - with purple as a focus color for products and action buttons.
- Reduce copy in content modules - by 50% (see annotations) See references for rules of thumb
Good luck!
MichaelR
Minor Problem It is not that attractive
- Not serious and security enough - Pink and purple, too girly for car insurance websitePositive Feature Clear structure
The content structure is very clear and simple, love itOther Not good enough to get clients
It looks fine however it is not convincing enough for me to contact themSummary:
- Keep the current structure
- Change color setting
- List the key points of the products
- Keep the current structure
Minor Problem on http://www.echoice.com 1 should change the place Critical Problem on http://www.echoice.com 1 Im not sure on the effects on the buttons here, I think they look a little too dramatic, tone them down a little :) 2 Make the buttons a tad smaller and increase the space between them :) Positive Feature on http://www.echoice.com 1 Looks quite professional, Almost governmental in style Summary:
I think its pretty cool, Maybe the colour on the call to action buttons is a little bright. I prefer the second page alot more simply due to the fact that the graphic adds alot to the page.
Thanks :)
Minor Problem that need help and mail button
It looks a little misplaced to me.Serious Problem colors
I would use different colors. Purple and pink don't say professional and reliable car insurance to me. something more traditional like red-grey-white or red-grey-blue would be betterbuttons
They just look unappealing. I would suggest less gradient. It would help to make this site look more modern.
Thanks Michael, your thoughts are much appreciated