Goal Statement: Avoid dense content blocks. this entire panel content can be reduced by 75%. Observe some of these rules of thumb in this reference (http://usability.coi.gov.uk/theme/writing-content/structuring-content-for-the-Web.aspx)
If your site turns into "brochure-ware" your chance of increasing conversion are significantly reduced. Research indicates that people don't read on the web like they read printed brochures. Most clients push for this approach - it's your role to talk them off of that ledge.
- Jakob Nielsen's Guidance: http://www.useit.com/alertbox/9710a.html
- Inverted Pyramid Strategy: http://www.useit.com/alertbox/9606.html
- Web content should be scan-able - and on an 8th grade level: http://www.whatmakesthemclick.net/2011/01/23/100-things-you-should-know-about-people-54-the-average-reading-level-in-the-usa-is-grade-8/
Overall the design is attractive and elegantly simple. I find it interesting that the central theme (the hero image) is a handsomely crafted home. This works on a rational level -- but may not engage visitors from an emotional level. To play devils advocate - you may want to explore other angles - one being, shifting the central theme from the inanimate house and shift to attractive people photos. Think of this as a car advertisement. How many brands can connect to consumers by just showing the car as the hero image. Most provide a counter-balance of product and attractive models (people we all want to look like or be like) interacting with the product. The message here is - the story hitting our unconscious mind is "buy this home - and you will happy and beautiful like the models.
I'm in two minds about this design. On one hand it has a lot of things that I really like:
The use of the large background image is great. It adds plenty of impact and creates an atmosphere of luxury
I like the way you have done the "Luxury custom Homes"- It has a magazine style which you don't often see on the web.
I kind-of like the wood panelling. It adds a touch of luxury and visually communicates the "building" message. [Although, it's a little too fake looking (i.e. computer generated). It would probably be more appealing if it looked more real.]
On the other hand, although I really like all of the above, I'm not sure if it works as a website.
One key problem with using the wood elements is that every part of the layout is now competing for attention and this distracts from the main image. The busy nature of the design works against the message of "luxury".
I would try experimenting with different layouts, by subtracting some elements. Like I said, there's a lot I like in this, but I think with a bit of experimenting, you can create a design that can better utilise the plus points.
Nice web design, however, not sure it would be so strong without that great image. If you want to change the image for another you could find the site takes on a 'cheaper' feel with the textures backgrounds
Really nice background. Very attractive / professional-looking in general. I think it'd be helpful to have a stronger call to action. Not really sure what it is or what you want people to do right now. Is it to call your phone number?
May be i am coming in a bit to late with my review, but 'I do it anyway :)
Its a nice design ( my favorite color theme too :)) but it looks unfinished and not exactly though through.
In addition to very good points that Michael made, see my comments on a side
I'm loving the combination of homely colors to convey the luxury and homely feel of the company's offer, although the page seems a little dark in shade. Try and lighten the hues of the brown or since the photo for the home page is a brown color, try using more cream or ivory tones for the top navigation banner.
If the objective is to generate more business, you need a strong call to action here to have people learn more. This can be offering the prospective customer a download, viewing a project gallery, initiating an online chat to address questions. The key here is to get people to navigate inside the website.
Love the visual impact.
Lead form needed
A short email form would be helpful and draw the eye, encouraging more sales leads.
ADD testimonial add more images at bootom of OTHER stuff u did, make name and adress BIGGER, phone at top right. undwer "services' layout is all wrong, it NEEDS to be CHUNKED, headline, subhead, text , bullet points, people on web too busy to read all that