ZoomConcept Reviews
Minor Problem on Home Page 1 Not distinct enough 2 reduce copy by 50% - with a keen focus on a CTA. Critical Problem on Home Page 1 If this is the central Call to action (CTA) you need to make this more visually evident. Positive Feature on Content Page 1 Goal Statement: Avoid dense content blocks. this entire panel content can be reduced by 75%. Observe some of these rules of thumb in this reference (http://usability.coi.gov.uk/theme/writing-content/structuring-content-for-the-Web.aspx) If your site turns into "brochure-ware" your chance of increasing conversion are significantly reduced. Research indicates that people don't read on the web like they read printed brochures. Most clients push for this approach - it's your role to talk them off of that ledge. - Jakob Nielsen's Guidance: http://www.useit.com/alertbox/9710a.html - Inverted Pyramid Strategy: http://www.useit.com/alertbox/9606.html - Web content should be scan-able - and on an 8th grade level: http://www.whatmakesthemclick.net/2011/01/23/100-things-you-should-know-about-people-54-the-average-reading-level-in-the-usa-is-grade-8/ New Idea on Home Page 1 Why not infuse a CTA button into this primary canvas. Learn More or Download information etc would increase conversion opportunities Summary:
Hi Yurly -
Overall the design is attractive and elegantly simple. I find it interesting that the central theme (the hero image) is a handsomely crafted home. This works on a rational level -- but may not engage visitors from an emotional level. To play devils advocate - you may want to explore other angles - one being, shifting the central theme from the inanimate house and shift to attractive people photos. Think of this as a car advertisement. How many brands can connect to consumers by just showing the car as the hero image. Most provide a counter-balance of product and attractive models (people we all want to look like or be like) interacting with the product. The message here is - the story hitting our unconscious mind is "buy this home - and you will happy and beautiful like the models.
Some Inspiration:
- Designing to persuade
- Photos of people improve conversion
- Improve the CTA (ensure that phone numbers are easily seen)
- Test Test Test!!! (register for the free plan...)
Great start!
MichaelR
Minor Problem on Home Page 1 This whole column seems a little over-powering 2 The navigation is clearly and accessible, but I think the wood makes it too overpowering 3 It's great that you are using a strong photo as the primary vehicle for selling. However, again, like some of the other elements, it runs the risk of being over-dominating. Serious Problem on Home Page 1 There's a little bit too much going on here: Overlapping wood, drops shows, intersecting wood and bordered wood. It runs the risk of feeling gimmicky. 2 Have you consider using some case studies on the front page? A photo of a friendly face delighted with their new home is a very emotive way to convey the benefits of your services. Positive Feature on Home Page 1 I like the way you have done the headline. It has a good magazine like look to it. However, the different styling for the word "custom" seems a little accidental. New Idea on Content Page 1 I don't think placing the content in front of the photos works at all. It seems like a compromise. Summary:
I'm in two minds about this design. On one hand it has a lot of things that I really like:
- The use of the large background image is great. It adds plenty of impact and creates an atmosphere of luxury
- I like the way you have done the "Luxury custom Homes"- It has a magazine style which you don't often see on the web.
- I kind-of like the wood panelling. It adds a touch of luxury and visually communicates the "building" message. [Although, it's a little too fake looking (i.e. computer generated). It would probably be more appealing if it looked more real.]
On the other hand, although I really like all of the above, I'm not sure if it works as a website.
One key problem with using the wood elements is that every part of the layout is now competing for attention and this distracts from the main image. The busy nature of the design works against the message of "luxury".
I would try experimenting with different layouts, by subtracting some elements. Like I said, there's a lot I like in this, but I think with a bit of experimenting, you can create a design that can better utilise the plus points.
Minor Problem on Home Page 1 I don't like that this is hiding the house. I can only see clearly the garden and the roof, but not the beautiful entrance and the rest. Maybe you could try lowering it. Minor Problem on Content Page 1 I feel it is missing some picture here. 2 The background is very saturated and present. It contrast too with the long bloc of text without picture on the page. Maybe tone it down when there is content on the page. Serious Problem CTA
There is no clear call to action on the site. What is the next step when somebody is interested?Summary:
Hi Yuriy,
This is a very beautiful design. I like the texture and the logo.
A feel that it is missing at Call to Action.
Sebastien
Positive Feature Stunning Design
Great use of Imagery, Colors and FontSummary:
I think you have a strong and Stunning Design. It caught my eye for sure. The Logo is Amazing and fitting for turning your home into a castle. I agree its both Modern and Traditional.
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Yuriy Zaremba commented:Thank you Simone!!!
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Positive Feature Nice design, heavily focussed on image
Nice web design, however, not sure it would be so strong without that great image. If you want to change the image for another you could find the site takes on a 'cheaper' feel with the textures backgroundsMinor Problem on Content Page 1 The color scheme here seemed a bit inconsistent with the rest of the website to me 2 The text here seems a bit dense for my tastes Summary:
Really nice background. Very attractive / professional-looking in general. I think it'd be helpful to have a stronger call to action. Not really sure what it is or what you want people to do right now. Is it to call your phone number?
Minor Problem on Home Page 1 what the space for? 2 Can be more subtle 3 Agree with Michael, good place for some additional points. Serious Problem on Content Page 1 This background on the home page is enough. Critical Problem on Home Page 1 This part just doesn work, all this shapes contradict each other , Positive Feature on Home Page 1 Like it a lot, phone number there -doesnt belong.font does not belong as well 2 Love this, beautiful! Summary:
Hi, Yuriy May be i am coming in a bit to late with my review, but 'I do it anyway :) Its a nice design ( my favorite color theme too :)) but it looks unfinished and not exactly though through. In addition to very good points that Michael made, see my comments on a side
Summary:
I'm loving the combination of homely colors to convey the luxury and homely feel of the company's offer, although the page seems a little dark in shade. Try and lighten the hues of the brown or since the photo for the home page is a brown color, try using more cream or ivory tones for the top navigation banner.
Minor Problem Menu selection
Personally I think that when you select a link, the selection is not quite appealing. I know it is connected to the whole design of thw site, but it looks a bit awkward to me.Positive Feature Colors, structure
Hello. I like the design of your site and the colors. I think it conveys nicely the company's direction. It is well balanced.Structure
I like the originality of the design and the incorporation of the logo. Very clever idea to use a hexagon to show preview of the pictures.Summary:
Overall the concept is very nice and clean looking. The minimalistic design combine with photos gives it a "luxury" side. It is well equilibrated and well thought.
Positive Feature on Home Page 1 Great Clear Photo. Love it on the home page 2 Like the logo - Clear nice Illustration New Idea on Content Page 1 The background image is key on the home page. Try using a large type banner at the top. make the text on a solid background. Summary:
I like the site. Clean and showing a nice clear image of the home the make. I just think the interior page needs to be reworked
Critical Problem CTA
Call to Action is not visiblePositive Feature Like the overall site
good layout and wood feelNew Idea Logo
Logo is big and no message... . it is a artwork, not logoSummary:
I like it man, though something is telling that the flow of the arrows are going vertical, so for the primary nav, try rotate the button 90º and bleed from the top.
I think there needs to be more contrast between the two type styles on the services page. Try size; shrink <P> size or use bolder headings.
Minor Problem on Home Page 1 You should use darker wood for the background if you do it your fonts will be look better with their reliefs 2 You can add effect at the left of the arrow to show it like it comes outside the background. I mean you can erase the left part of the frame think about just 3 sides not the left one Serious Problem Include phone number up here. Critical Problem on Home Page 1 If the objective is to generate more business, you need a strong call to action here to have people learn more. This can be offering the prospective customer a download, viewing a project gallery, initiating an online chat to address questions. The key here is to get people to navigate inside the website. Positive Feature Beautiful design
Love the visual impact.New Idea Lead form needed
A short email form would be helpful and draw the eye, encouraging more sales leads.Summary:
ADD testimonial add more images at bootom of OTHER stuff u did, make name and adress BIGGER, phone at top right. undwer "services' layout is all wrong, it NEEDS to be CHUNKED, headline, subhead, text , bullet points, people on web too busy to read all that
