ZoomConcept Reviews
Minor Problem on http://yournextseven.com 1 needs a better type treatment. Try bolding the key words 2 where's the $27 3 try "What Customers Say about Your Next Seven!" Critical Problem on http://yournextseven.com 1 too much content. you should reduce by 50% 2 too many words - reduce by 50-70% Positive Feature on http://dev.yournextseven.com 1 Good example of social proof Positive Feature on http://yournextseven.com 1 Nice! Summary:
Hi John,
The redesigned version is a strong start. I urge you to concentrate on the following:
- Design an engaging call to action
- Create a sense of urgency to purchase by (leverage the persuasive norm of social proof)
- Refine based on leveraging more persuasive norms
Test iterations of the new homepage to determine whether user it works (test early and often - test example). I ran a very simple test to illustrate how valuable the results can be (see the report)
I hope this helps!
MichaelR
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Michael Rawlins commented:one other interesting feedback loop: http://www.youeye.com/trials/924580/public_show?token=qLG6Qvyvv98aKV-15DWwIg
Minor Problem on http://dev.yournextseven.com 1 This call to action should be more prominent. Maybe you should put it under the screenshots and make it bigger Minor Problem on http://yournextseven.com 1 I would have put the screenshot inside the green frame. 2 The pictures of people for the testimonials are important to build trust. They should be bigger. 3 Black is a strange color for call to action. Not visible enough 4 I don't like the slightly turned screenshots. Maybe try with making them horizontal and add a border. 5 Is is a call to action or not. I don't understand why it is here. Serious Problem on http://dev.yournextseven.com 1 This is a bit crowded. I would put the screenshot one at a time with a title explaining what it is and a couple of benefits of why this is useful 2 The inverted "y" looks strange and make the logo hard to read. Positive Feature on http://dev.yournextseven.com 1 Testimonials are great. Even better if you have video one! Summary:
Hi John. You could improve many things, but I think you have something on the second page. The "$27" dollar is absent here on the second page.... so it doesn't really stand out
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Sebastien Gignoux commented:I found this post on the blog of Visual Website Optimizer. It could give you some idea on how to design the product page :
http://visualwebsiteoptimizer.com/split-testing-blog/how-to-increase-downloads-for-your-app-by-85-hint-include-more-screenshots/
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Minor Problem on http://dev.yournextseven.com 1 This area does not need to be on the home page. I would provide a link to the testimonials and give them a more effective presentation of their own. Serious Problem on http://dev.yournextseven.com 1 As I navigated through the site, I found this introduction to be too quick and difficult to read. It would be more effective if you simplified the presentation with an example that followed through tracking one employee. 2 Your flash intro distracts form the menu. I was navigating to the bottom of the page before I noticed the menu Minor Problem Layout
Nice layout, but I feel the logo is way too big, cut down by 30%Serious Problem Humanize it
Why is it called "your next steven"? Try to come up with some type of explanation as a hover state over the logo or somewhere above the fold. and perhaps a character of some sort can make it more friendlyMinor Problem on http://dev.yournextseven.com 1 I would try and change the type face Minor Problem on http://yournextseven.com 1 Make it look maybe more web 2.0ish? Summary:
"Make minor adjustments" is far too big considering the main CTA is to sign up
I would switch the colours around of the make minor adjustments and Start your free trial. The CTA isn't outstading enough
No wonder you're an expert in here. Great, detailed review. Thanks! I'm looking at doing a mash up of the two bringing in some of the stronger elements from the original. I'm looking into your various links too. VerifyApp seems like a pretty useful site.