ZoomConcept Reviews
Minor Problem on Untitled-1.png 1 Try to make sure that the spacing between the words are regular and wide enough for the eyes to see it. Here, it seems that there is nearly no space between the "AND" and "OTHER" Serious Problem on shawn bz card back-01.png 1 This two elements on this page are "floating" and seems to be placed a little randomly. Why not try to center them horizontally? Summary:
Hi Shawn, I like the design of the first side with your name, but I think there is a few issue for placing elements on the back side. Having everything in upper case is kind of hard to my eyes too. I hope this help
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Serious Problem on Untitled-1.png 1 Try this with a serif font (like Bodoni Poster Compressed) http://new.myfonts.com/fonts/linotype/poster-bodoni/ -
Aaran Casey commented:This is Bebas - it' a nice font in the right place. I think it's a bit hard on a business card, fonts that suit business cards are generally, helvetica, aller, etc…
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Shawn Rice commented:Agreed, though I want to maintain an industrial-revolution era aesthetic. Will address this with take 2. Thanks.
Critical Problem on Untitled-1.png 1 Kerning (inter-character spacing) needs to be addressed. 2 Extremely difficult to read Positive Feature on shawn bz card back-01.png 1 good New Idea on Untitled-1.png 1 try one word in a different color (try red) Summary:
So Shawn
I encourage you to read the following references:
- About Kerning
- Inspirational Card Design & More Card Designs
- Creating a logo
- Creating Hidden symbols in logos
- Typography with expression and emotion (hand-rendered)
Strive for readability. Good luck!
MichaelR
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Aaran Casey commented:
Michael, as always spot on.
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Shawn Rice commented:
Hi Michael.
I appreciate the useful referneces.
I tried again with a serifed font, and feel like it addressed the readability and kerning issues.
Also implemented a splash of color: I want to keep the tone muted, hance the dark red.
Thanks again for the feedback.
Attached Files:
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Summary:
I like the last one.......
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Shawn Rice commented:
Not trying to call you out, but this isn't terribly useful feedback.
I'm not even sure which one you're referring to. Why does it work? Why is it superior to the other concepts?
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Rein Figuracion commented:sorry i'm a newbie... The url is imphasized since the images above is small and it is centered. It will encourage clients to read more about you. it hope it help..
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Minor Problem Block of text
I think it would be fine to fill the top space with more of your name. I don't like RICE just kinda floating there.Screen printed look
I like the screen printed look, though it is not consistent on both sides.
All very valid points. I am struggling with horizontal centering the elements on the back side: I think the shape of the logo prevents the effect I was trying to be successful.
I am going to play with it more and see if I can't come up with something a little easier to read.