ZoomConcept Reviews
Minor Problem on http://www.mahjii.com 1 image of a shopping cart may work better for the target audiences Serious Problem on http://www.mahjii.com 1 Need a new template Critical Problem on http://www.mahjii.com 1 to reach you target audience - you'll need to have professional photos and models. 2 eliminate for a shopping storefront metaphor Positive Feature on http://www.mahjii.com/bold-and-bright/blue-prints-1 1 possible opportunity to retain structure Summary:
Hi Tim,
Often times visitors make decisions about whether they will explore a given website within 3-5 seconds. For a psychology 101 perspective -- on average, visitors superficially scan the site content in that 3-5 second time-frame -- seeking something compelling to grab their attention. If you think about it along the lines of driving by a billboard, what draws your attention. Research indicates that the attractive model, making eye contact with the viewer gets our attention. Humans don't reason their way through this (there's no cognitive processing occurring) - it's our animal brain that is fully engaged (full attention, emotions triggered...) So, now setting that stage, I offer the following:
- Re-engineer the entire look and feel to something more modern, more designed, more fashion related. See inspirational template In this example, it's not about the clothing items that are on sale. It's about the subconscious argument that is played out ("You could be like these models!") Read research about 'why humans can't resist...' http://www.whatmakesthemclick.net/2009/11/15/100-things-you-should-know-about-people-11-you-cant-resist-paying-attention-to-food-sex-or-danger/
- From a demographic perspective, you may be reaching a bit with regard to gaining market-share from 31-50 year old shoppers. I may be wrong -- but you'll really need to be confident about Australia's psychographic segmentation and buying patterns. My gut says, the interested segment stops at 30 years old. It could be younger... I encourage you to do the research...
- After crafting a solid template (along the lines of the one I've suggested) - ensure that you have great product shots that engender trust. Read this article: "Designing for Trust"
I hope this helps,
MichaelR
Minor Problem on http://www.mahjii.com 1 Definitely needs more spacing here Minor Problem on http://www.mahjii.com/swimwear 1 strange footer, this is a little odd with the two levels on top of each other. This information would fit in the line above right aligned very nicely Minor Problem on http://www.mahjii.com/Swimwear.htm 1 I would recommend putting some type of division between the suits. As well adding more information such as price may be nice at this level Minor Problem on http://www.mahjii.com/bold-and-bright/blue-prints-1 1 move this somewhere else, makes it look like it is part of the logo too much. Placing it below the logo or incorperating it in the subscribe form would be better. 2 watch breaking the grid with these photo sizes Serious Problem on http://www.mahjii.com 1 The formatting of this text isnt very pleasing to the eye. Giving the text box a border or background of some sort may help focus the design Serious Problem on http://www.mahjii.com/bold-and-bright/blue-prints-1 1 This subscribe form breaks the top bar, I would recommend just having a email address field and aligning everything for this section to the right Positive Feature on http://www.mahjii.com/bold-and-bright/blue-prints-1 1 Nice layout for the shopping section, very clear Summary:
This site has nice bones, it is definitely very useable and only complaint would be its a little sparse. It could do with a more solid grid layout and some more visual interest but is definitely on the right track.
Summary:
I'm not sure about the whole thing to be honest. The logo is kinda ugly. The guy on the photo looks really tiny, at least on that photo. The ad is hard to read. The layout is ok and I like the social icons. I really think you need to think this one over again.
Serious Problem Bad image to use
The image just looks like a holiday snap rather than a professionally shot image.New Idea on http://www.mahjii.com 1 you can try a scroll item here ... the customers can view more your items Minor Problem on http://www.mahjii.com 1 form is in a really low quality
