ZoomConcept Reviews
Summary:
Good start, with opportunity to improve.
Take a look at http://www.webdesignerdepot.com/2010/01/css-transitions-101/ Adding a transition effect to the 'color' and 'background-color' properties of your nav elements will add a nice polished touch. And they degrade gracefully in older browsers.
The animated gif is a little 90's: can you build one using high-res images (or video) of the actual product?
The font choice for 'Urban Biker' is maybe too distressed. It fits with the vibe of the product, but sacrifices legibility.
Good start.
Serious Problem Colors
The product itself is colorful enough, I feel like the site itself could use a more minimal color scheme.Positive Feature Good use of imagery
I'm liking the images, it really showcases the possibilities of the product.New Idea Product Photography
I'd like to see some images of the product being used.Other Blog Format?
Just wondering, is the site's layout based on a blog format? It seems very blogspot like.Summary:
Sorry to be blunt, but I feel like this site might need to be worked on from the ground-up. As most of the previous reviews have gone over the site's overall layout and design, I would like to go over the brand identity.
I understand the use of the grungy, urban-like font, but it seems too obvious. A brand's logo should be more than just a font. As stated before: "I get the urban, but where's the biker?" and I totally agree with that statement.
Perhaps utilizing bike components like a wheel or chainwheel within the logo could bring the biking element to the logo itself.
Whatever you choose to do it seems like your site could start with a more thought-out logo rather than just using a typeface.
Just my two cents.
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Kristof Ram commented:You are right.
I will: 1. Change the upper logotype to be more biker than urban 2. Add transition effect to menu buttons 3. Use some nice texture for the background. 4. Decrease number of color used (in fonts especially). 5. Add some slideshow picture with product itself 6. Remove the '90 animation :)
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Minor Problem on http://www.visiblebiker.com 1 I'm a MTBr but I can relate to this website. Being Urban Biker I think it would be cool to see a brick wall for a background. Not the fake tacky brick that are on some websites but something that really stands out. Serious Problem on http://www.visiblebiker.com 1 Would def consider better images. This is what sells the product! Positive Feature on http://www.visiblebiker.com 1 Definitely Urban. Summary:
Here is a website that tales about textures, the brick ones are not the best examples but the other textures are very urban too.
http://www.smashingmagazine.com/2009/01/07/textures-in-modern-web-design/
New Idea Cool header
Love the header and logo type, but you need to use the same header on the all the pages instead of just the first 2 (as per screenshots)Move columns
Move the content column to the left and move the how does it work column to the right. That'll give more focus o the main content area.Minor Problem on http://www.visiblebiker.com 1 fruit salad Serious Problem on http://www.visiblebiker.com/about.html 1 needs a grid Positive Feature on http://www.visiblebiker.com 1 Very strong banner Summary:
So Kristof,
I like some of the graphics (a lot). The entire site however doesn't hang together. You should consider:
- Adopting the grid approach (checkout the 960 Grid System) I recommend the 12 column grid to layout your site.
- Limit the colors (thing can evolve into fruit salad quickly) and diminish the credibility of your offering. Think about it this way -- what do you want people to see first, second, third, etc. Right now, everything is competing for the users attention (all at the same time).
- Start with crafting a level 1 and 2 template (consider this example as inspiration). This will enable you to really see the navigational system (how everything inter-relates)
Good luck,
MichaelR
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Kristof Ram commented:
Great comment! Thank you.
I just learned the grid approach... Thanks for that. Actually unti today I did everyt layout by hand. Now it will be easier.
I will try to make people see what I want them to follow as you adviced by changing some colors and font sizes.. (and change the fruit salad thing :). And I will try to use other background (not grey).
Actually I this concrete www I don't have if there is a strong must to go into grid approach. The site looks the same in all browsers or did I missed something?
Thanks once again.
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Jessica Nguyen commented:pretty design. I like it
Minor Problem on http://www.visiblebiker.com 1 I think you could improve the font here. I get the urban "thing" but I don't get the biker... Positive Feature on http://www.visiblebiker.com 1 Like these 2 I kinda see where you're going here, but it took me a while to get what is was,, I had to read the text. I think this should be more clear. Summary:
Overall, the design is ok. I like the colors and the buttons but it looks too closed. Maybe loose some borders...
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Kristof Ram commented:
Good point - I will think how to make I better.
One big text of what it is should clarify what for it is.
I mus rethink it. Thanks!
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Summary:
you have a lot of space in left and right...you can use it to improve more of your page.....
New Idea on http://www.visiblebiker.com 1 you can makie this area smaller and add more space for any special product or best sellers
