ZoomConcept Reviews
Serious Problem on Product Page 1 Redesign to be larger. Checkout these examples of simplicity and focus on the product (http://patterntap.com/tap/pattern/19139379794a32d6023a471) and (http://patterntap.com/tap/pattern/17097168549008fd907722). Advice: Make the product the 'hero" of the detail page. Secondary to the product is the call to action button (Add to Cart). You should explore changing the button name to "Buy Now!" 2 too complex - you could hide this behind a tab-set. 3 Presenting these at this level - tends to give the visitor a way out of buying something. Think of it as another distraction. You will see a lot of sites using lightboxing to ensure that the user is "trapped" in the task (in this case buying mode) versus distracted by other things... Critical Problem on Home Page 1 too visually complex - see the uploaded wireframe illustrating a more persuasive banner treatment. notice how introducing time element - it communicates the persuasive norm of scarcity (http://blog.vkistudios.com/index.cfm/2009/10/29/Persuasive-Web-Design-Part-6-Scarcity). As humans, we are pre-wired to respond things we may not be able to have (those things seem more valuable to us on a subconscious level). 2 too visually complex. Do a wireframe with buttons only - versus the icons/graphics. The icons create visual clutter. The colors used also create unnecessary visual clutter. Eliminating those distractions will help people see the intended function. Critical Problem on Product Page 1 again - too visually complex... eliminate or hide behind a tab-set 2 perform a card sorting study to see if the global navigation can be simplified. Think of it as a brick and mortar store with physical aisles. What store would be more simple to shop (one with 11 aisles or a store with 6 aisles). To learn about Card Sorting read: http://uxbasis.hellogroup.com/cards/analysis/card-sorting/ and use this free software http://www.xsortapp.com/ or http://websort.net/ Positive Feature on Home Page 1 interesting treatment. 2 this works! Summary:
Hi Maruti,
This landing page suffers from visual clutter and unneeded visual complexity. There are several opportunities to enhance the customer experience by simplifying the visual strategy - and following some of the rules of thumb for creating successful store-front landing pages.
- Generally follow these guidelines to organize the landing page
- Go simple, seek emotional connections Research proves that humans are hard-wired to look at the baby's face in the example provided (within milliseconds). Read the research: We are Hard-wired for Empathy
- Leverage the "Scarcity" principle to increase the visitors emotional triggers to buy. Read the research: "The More Difficult Something Is To Attain, The More People Like It"
- Simplify the Global Navigation bar. Eleven categories are too far many categories for a visitor to process through. Strive for six categories like in this online store model.
- Re-engineer Detail page (see inspirational model)
- Test Test Test! Explore whether the wireframes work Hire someone to usability test if you can't perform yourself (testing will derive more insights than peer reviews)
Good luck going forward. I hope this review helps.
MichaelR
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Jessica Nguyen commented:I love this sample
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Gordon Skinner commented:same reaction immediately, too complex on landing page and I am a surfer that likes to look closely
Attached Files:
Positive Feature White Space
The use of white is great. It doesn't seem too compactedNew Idea Menus
On the Menu, have them delay a second before displaying the sub-menu. This way, if a user wants to click on Super Savers or Birthday buttons they won't have to move their mouse way off the page just to hide the sub menu.Other Home page goes and..
It just seems like the homepage just keeps going down and down and down.Summary:
Overall, I think the design is good.
I think the page should be cut off at some point. Highlight your main categories and provide a call to action for more categories.
New Idea More contrasts needed
The design needs some more contrasts to make it easier to overview the entire page. Maybe the top part with the logo should be darker that'll make the rest of the site stand out more.Positive Feature First impression
The bottom half is good with easy links and the Latest Arrival attracts attention.Summary:
The bottom half of page is good. The banner causes complexity without adding enough value. It has some good info. maybe just move the banner to the bottom, break it up or minimize the number of graphics/images. On second look the row of pics below the banner tell you graphically what the site is about . Get rid of images in the banner below the menu.
Michael,
Thanks a lot for your valuable feedback & time for my sites. Definitely I will try to add your suggestions.
Maruti