ZoomConcept Reviews
Summary:
The No Obligation Consultation needs to be made more of - it's your main call to action and it's hidden in small at the bottom of the page. I would pull that out in large and put it much more prominently higher up the page.
Secondly that picture looks way too 'yuck' - I know it shows signs of gingivitis but I'd put them on pop up lightbox links and then show them really big so they're more usable.
As far as a main image to add interest and give imact fo the page, Maybe put a nice healthy smile maybe even a healthy smile with just slight hints of gum disease to point out that even when you have a beautiful smile, you may still have gum disease and not know it.
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David Chad commented:Thanks Emma, Yeah exactly my problem... the call to action.
Interestingly enough the free consult is also a small box on the left... it's the same link. It obviously doesn't tie in well since it wasn't even noticed. :)
I'll have a look at other ways to redesign the page. The clinician at this practice wants to convey the seriousness of the disease, but maybe there is another way to do this other than graphic images.
Any suggestions on how to graphically illustrate the CTA would be very helpful!!
Thanks for the feedback!
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Emma Simpson commented:Hi David - the seriousness could be done by a few bulletted points pulled out in larger type of the statistics of the links between gum disease and other illnesses. The CTA just needs some nice typography pulling out the No Obligation part and a button to click on instead of a worded link in body copy size which doesn't stand out at all. You could put it into a box picking up on the styling for the other boxes through the site - the best advice for CTA's is plenty of space around the actual button and nice clear type - green for the button also has shown it results in better conversion than some other colours. Red also performs well but is a bit 'shouty'
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David Chad commented:
Thanks again Emma! Great pointers. I'm going to have to review this page, and try to incorporate a better CTA, and even see about changing elements along the themes that Michael suggested below too.
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Minor Problem on WhiteSummitDHC.png 1 wasted space Critical Problem on WhiteSummitDHC.png 1 Cut back by 60% or more... Edit aggressively - visitors tend not to read online. Break into smaller content chunks - using bullets Refer to this standard: http://www.useit.com/alertbox/percent-text-read.html Positive Feature on WhiteSummitDHC.png 1 nicely done 2 30-60 second videos are great vehicles to get complex points across. Consider using less words - and more videos to drive home your message. Summary:
Hi David,
Overall - there is far too much content presented. You'll need to adopt a strategy.
- Chunk out in to smaller units. Notice how that's handled in WebMD
- Introduce more video! Perhaps you can break into more of a model for visitors to follow:
- What are the symptoms
- Know the Risks
- How to Treat
- The Results (mostly testimonial clips)
I hope this helps!
MichaelR
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David Chad commented:
Thanks Michael!
My initial strategy was to break the topics associated with this page into sections (what is it, how do I get it, how do I get treated for it), so users could scan to what information they wanted to leaner about.
What you've suggested is good! I understand too much text can be overwhelming. We'll have to look to see how we can break this out into more digestible spits or video clips.
Interestingly, visitors to this page spend on average 00:02:22 on this page. Maybe it's because they're watching this video!
I also like the testimonial clips idea.
Summary:
Hello David,
I think one of the reasons users leave the site is because of the pictures/video. They are not very friendly from my perspective.
For the picture on the top, I'd like to suggest not using a real photo but an illustration to explain what you need because now those pictures just make me want to leave the site. I'm thinking something with this style: http://www.invention.net/pics/Isaac375.jpg - and even more, without coloring, just black outlines.
Regarding the video, I believe you can choose a specific frame as picture when it does not start yet. Select one less schoking at a very first sight.
Now, about the layout, it's a purchased template, isn't it? I think there are lots of wasted spaces and bad alignments on it. I'm attaching a mock of how I think you can improve it (hope you don't mind). Would be good if you can customize the look a little bit too, matching the colors to your brand to make the website consistent.
Finally, the footer looks way too dark, I'd lighten up a bit.
Hope this can help.
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David Chad commented:
Excellent feedback Ezequiel!
Yep, this is a woothemes template. I don't have a ton of time, so I ran with this one outta the box to get the site up and running.
I like the adjustment to the logo! I'll talk to our graphics gal to see if she can help me change this.
I'll have to take a look at how to adjust the colours.
Cheers!
Attached Files:
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Summary:
I found a lot of free space in top right conner. I'm not against free space, but not in this case. Try to use different color for Gingivitis title. Try to make top menu and logo same height or change composition. Footer is nice.
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David Chad commented:
Thanks Alex!
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Summary:
After the paragraph "How is Gingivitis treated?" Suggest to add another action link for "Book a Free, No Obligation Now."
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David Chad commented:
Thanks summer teoh!
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Serious Problem Image
The gory image at the top will lead to a high bounce rate I feel.
They are indeed "yuck".