ZoomConcept Reviews
Minor Problem on revised_layout_basedon_feedback.jpg 1 may be a little distracting 2 too large - can 50% smaller. User normal pop into larger full screen mode 3 reduce content by 50% Critical Problem on ethome.jpg 1 cut-down content by 75%. Consider following these guidelines http://usability.coi.gov.uk/theme/writing-content/structuring-content-for-the-Web.aspx Critical Problem on et3.jpg 1 Cut back on content by 80% - adopt web writing guidelines http://usability.coi.gov.uk/theme/writing-content/structuring-content-for-the-Web.aspx Positive Feature on revised_layout_basedon_feedback.jpg 1 good design Positive Feature on ethome.jpg 1 good footer design Positive Feature on et2.jpg 1 good layout New Idea on ethome.jpg 1 have you considered using a light grey or light blue background? Summary:
Hi David,
Overall, this is a pleasing design. It's a bit busy with the full saturated graphical background. In my opinion, it's may cause an unnecessary distraction. It also may be a page load issue...
A few things to consider:
- Try to edit content down to the essentials (some of the content blocks have far too many words). The goal is to make the site scan-able -- easy for the reader to digest randomly and out of sequence. This is a necessary content strategy that addresses how visitors approach tasks online. Allow them to put valuable content into context - by providing the visitor with recognizable content metaphors (example: bulleted lists).
- Ensure that each content module has a definitive call to action (CTA). Consider adopting these CTA approaches
- Play up CTA Buttons by introducing color
Test Test Test!
- Value of testing a wireframe
- Example of an A/B test
- You can proliferate this test for free to friends and target users (ends December 4th)
Good luck on this effort!
MichaelR
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Michael Rawlins commented:Some statistically significant results have come in from the usability test. http://rawlins.verifyapp.com/tests/3624a9e830ca44626f30a31be8de6ad8ea4e9954
Based on a sample of 37 people -- I can state with a 95% degree of certainty that 78% of your visitors (up to a population of 250k) would respond favorably to Design A over B. There is a margin of error of plus or minus 9.67.
You should 'filter' the results by age, gender or country to see some interesting patterns. The raw data tab also shares some credible verbatim responses.
Good stuff!
Positive Feature Easy navigation
This website looks very easy to navigate.New Idea Add Emotion
Travel is spurred by emotion, and this site unfortunately appears to be a news article. I travel a lot for work, and I stay in Starwood hotels a lot. Every time I connect to their website www.spg.com I'm overwhelmed by the beautiful imagery on their website. It makes me want to visit these places. (I do hate all the credit card offers!) Here is another example. A little more informational, but still a large focus on imagery: http://www.kahanavillage.com/-
Dave Watt commented:
Thanks for the feedback, I agree with your point that a travel website should "make you want to go there", I'm working on making the design more visual and adding more images and will post an update soon.
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New Idea on revised_layout_basedon_feedback.jpg 1 Enquire Now should be an image with text that grabs attention Summary:
I'm not sure if i like the beach in the background, seems too busy. also where are the pictures of thai ladies? lol
I would add a map of thailand with clickable links to the major cities (bangkok, chiang mai, chiang rai, pattaya, hua hin, koh phangan, phuket, etc) so the user can see the country of thailand visually
Critical Problem on revised_layout_basedon_feedback.jpg 1 The background gets more attraction than the content. Try to lessen the opacity to 70% maybe just to focus the users on the content. New Idea on revised_layout_basedon_feedback.jpg 1 maybe you can add video in any featured destination. Summary:
Not a massive fan of the header and the background seems abit too 'stock'.. Other than that, It looks well layed out, chronological and user friendly!
Thank you for the in-depth review Michael. Your ideas and opinions have got me thinking. Thank you also for posting those great resources. I will discuss with the client and in-corporate some of your feedback in the final revision.