ZoomConcept Reviews
Minor Problem on Jager_new.jpg 1 The 'end' here needs a bit more of an angle where the curve joins the 'end' as it feels a bit off otherwise. Maybe make the 'end' a non horizontal line but make it angled? 2 increase angle of this stroke so the 'A' takes up more horizontal space - it's much less horizontally than the other letters. 3 Make the cross bar of the 'A' align horizontally to the cross bars of the 'G' and the 'E' 4 watch the thickness of each part of the letter forms - they're not consistent in the parts that should be consistent and in the parts which maybe should be a tiny little bit thicker like in the bowls of the letter forms to balance out the logo Summary:
Hi Hendra,
I actually think you've got a really strong start. It feels very individual and I think with some work, you'll have a really strong piece of logo design.
The main letter which needs addressing is the 'A' - I think it's this which is hampering your legibility the most at the moment and if that was made to take up more horizontal space through increasing the angle of the diagonal side of the 'A' not attached to the G and also making the cross bar horizontally align with the cross bar of the 'G' and 'E', this would help a lot.
Also the letters feel very thin - I think fattening them up a bit would help you somewhat or at least keeping the thickness consistent - that down stroke of the A where it joins the G is fatter than anything else.
Finally, the bowl curve of the 'J' feels a bit 'off' - I think it's because of the way it ends - may need to increase the angle of the 'end' rather than a horizontal end if that makes sense. - I'll try my best to put notes on your image to try to better explain and hope it helps but overall it's a lovely start. It's nice to see an attempt to do something individual with the letters for the logo.
Have attached a fatter font version which is entirely different but trying to get a more balanced feeling for the font - maybe you need something half way between what you have and the fatter version I've attached.
I hope this helps a bit
-
Hendra Van Niekerk commented:I love your fatter font, and the more rigid feel that you went for, They are all men in this company and I think your approach will appeal to them more. Will tweak mine, thanks for great suggestions.
Attached Files:
-
Serious Problem on Jager_new.jpg 1 We can see a Z here Summary:
Hi Hendra,
I like the work of lettering, logo simple and clean which marks the spirits. However, the old version was a problem at the icon that could be a Q. On the new version, the fact that the J is connected to A, we can see a Z. At first, then I read JAGGER, but insisting, I find that it is not quite readable. I ended up seeing a Z and maybe some people will see it the first time. It depends on perceptions, but it's a risk.
It would be interesting to work with a similar font with outline, I really like the rendering, but just make sure that the beginning of the word is more readable.
Another idea: working on a modern icon / illustration and does not cause confusion. Not necessarily a very practical icon because it is not very original but a tangle of lines, grids or something that evokes the world of computer.
Hoping this helps, Cheers
-
Hendra Van Niekerk commented:
That helped a lot thanks!
-
Serious Problem on Jager_new.jpg 1 Maybe too much space between the bar and the leg of A, which makes it look like E. 2 This connection between J and A makes it look like a different letter - maybe T or something. 3 This upper part of R looks too large comparing to the bottom half. Maybe move the leg more to the right or make the upper part not so "fat". 4 E is much more narrow than G. I would add some space between the two and make E wider. Positive Feature Good to remove the icon
I think that your idea of removing the computer icon is good.Summary:
I agree with Mim, that it's not very readable. But your work with the letter is nice, the final logo will surely be original, just focus on readability now.
Positive Feature Good idea! Nice,clean and attractive logo. It shows the creativity, keep up the good work. Summary:
I do not like the logo with respect to target market.
It looks like a AUTO MOBILE market oriented logo. like the logos of tyre companies or something related to road and travel.
Positive Feature on Jager_new.jpg 1 Nice! Try to build something around this... Summary:
Hi Hendra,
I like a part of one of your logos. Checkout some typography masters for some inspiration;
- Creating a strong visual mark
- Logotype 101 - exploiting typography
- Inspiration using expressive typography approaches
- Muscle-marks - bold typography examples
- Logo-polloza
- Hidden images in logos (clever design using typography and counter-spaces)
Have fun!
MichelR
Positive Feature on Jager_new.jpg 1 love this type of font Summary:
I would prefer a plain white background with your current new font style, but either black filled (on white background) or white filled (on black/dark background)
Summary:
Everyone has very good tips on cleaning up the letters. I do think it works for the market, i defiantly get tech out of it. The a just needs some more space and to shorten the tail on the bottom left. With some tweaking it'll work very well. I'm am curious to see how it looks with the letters filled in instead of outline though. I'm happy to see the q go.
This was really annoying me in the logo they all need to align perfectly.