ZoomConcept Reviews
Summary:
Nice clean layout and nothing overbearing.
I personally, although I don't have this problem, would prefer to see something saying how safe the product is. There are many health related products that I would be wary of. I don't care that it worked for others I would prefer to know that its going to be safe for me. Link to patient trials or a review from a doctor saying it is safe.
I also don't like the counter at the top. Being a web developer a counter is just fluff and meaningless it could be displaying an arbitrary number. There are only two interpretations of a counter: too low to be trusted or they've sold lots. Once it goes past the too low the number is meaningless to me as a consumer.
Minor Problem on orthofill.jpg 1 You are repeating yourself here, if a potential lead has read this far, make sure the CTA is big and clear, you need to make it urgent in their minds. Make sure they understand your guarantee and have nothing to lose by trying it. Serious Problem on orthofill.jpg 1 At first glance, the navigation is not where you would expect it to be. Consider moving the counter (seems to be small and in an odd place) and merging the navigation bar with the header. 2 This marketing statement is your best lead generator, consider making it bigger as it does not catch the eye. 3 At first glance, this does not tell me what benefits you can provide me with. This valuable real-estate is wasted with these hands, consider adding a more relevant image like a nice bright smile next to teeth with gaps. That will tell me you can fix my bad teeth. 4 Consider merging these two content areas, these brands help build trust with your clients you need to make sure it is place above the fold where it can be seen instantly. Minor Problem on orthofill.jpg 1 For the text I would use a combination of grey and black to contrast the titles from the brief description underneath. I would use the same font but experiment with bold and italic, colour and size New Idea I would add a drop shadow effect on each of the boxes to make them stand out more. Minor Problem on orthofill.jpg 1 This an odd location to put the counter when everything else is nice and center. 2 Ratio of image to text is just a little off IMO Serious Problem on orthofill.jpg 1 I hate boring footers Positive Feature on orthofill.jpg 1 Love this concept. Try a little more contrast though. The average surfer might skip it. Summary:
I was going through through your live website making a lot of notes about items that might need attention and when I got to the About Us page and was scrolling down through the photographs of your team members, I noticed that "Paula Bergman's" image is a stock photo I've seen on istockphoto.com. Unless she's moonlighting as a professional model, or has a twin sister, she's fake!
There are other elements damaging your credibility that are probably more obvious: "Eric" has no last name given, the bands on the product photo look as if they were Photoshopped onto the photo, the price discount from $69 to $27 is too much and devalues the product.
Summary:
Guys, i like the design & overall idea but i would suggest you think about tooth pictures. They looks a little scary.
