Upon my first glance, I thought this site was not completed. I assumed the pictures in the boxes were for sale but were missing pricing and order buttons. Then I realized they must be categories. I would give more instructions to the visitors like "Browse products" and "Order today". This is a store, correct? And how about a phone number to call and online customer support chat. Another good thing would be is to have a 100% satisfaction guarantee graphic. That's suppose to help with conversion rates.