ZoomConcept Reviews
Minor Problem on skycloud_preview.png 1 I know it's not real text, but just to be sure: each feature should be described short & sweet. Say 2 lines/ 12 word max. Of course there are exceptions, but then you have to provide more whitespace to chunk it. An idea: increase the margin-left on the bullet-points for extra emphasis (so not left aligning with the text above) 2 I feel the margin-left is a bit too much here 3 somehow the picture feels a bit separated/floating from the rest of the page. Think of something to tie it together to the rest. A subtle fuzzy drop shadow (nothing corny of course) might do the trick 4 important CTA as well, but a bit lost here. Consider switching it with Contact-Info. Contact-Info & Latest Tweets do well together side by side Serious Problem on skycloud_preview.png 1 From a conversion standpoint: Too much text here. 3 lines max, then bullet points. Then the remainder of the text if at all needed. Alternatively: try to break it up in chunks / bitesize pieces. Positive Feature on skycloud_preview.png 1 good social proof New Idea on skycloud_preview.png 1 Even a bit bigger. Guessing: 32 -> 36 2 Of course, this is the all important stuff. There's really a lot of psychology going on when deciding if to convert (as you're surely well aware) . So consider these alternatives for your CTA-buttons. Perhaps an idea to present your client with different options and let him a/b test on it. Alt 1) Buy and Try in 2 cols side by side. Alt 2) Try it out BEFORE Buy. Rationale is that perhaps people may find it pushy the way you have it now. Alt 3) like alternative 2, but making buy now a secondary action (like without button emphasis or something) This will push people to try it out first, which may later ease the path for converting. Alt 4) taking it to the extreme (just recently read UX-research about this) killing the Buy now button completely, or bringing it sometwhere else. Thus pushing people even more to go for the 'try now' route. If that "try now' is a limited 30-day something action, your client could get them hooked, and then in-service ask them to buy to let them keep using it. Just some thoughts 3 Be sure to follow up with a thank you page when subscribing / trying out / buying with more emphasis on the social sharing. That's when people feel inclined to share. On the landing page it's okay as it is now, although it might be a bit bigger perhaps. Summary:
Great job! Some tips. Hth, Geert-Jan
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Geert-Jan Brits commented:Just came across this post again, about a/b testing on call-to-action buttons. http://visualwebsiteoptimizer.com/split-testing-blog/testing-call-to-action-buttons/
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Minor Problem on skycloud_preview.png 1 Dot too far away, tighten kerning 2 This white glow, is too intense cut the opacity down 25% Serious Problem on skycloud_preview.png 1 I like the logo, but find it hard to read based on the white on white scenario, maybe give the text a blue white gradient, to differentiate it 2 The $30 needs a better font, maybe like that of the logo, and it needs to shift to the left by 50px or so, so that the whole block is centered 3 don't double up social icons Summary:
Spyros,
You have done a great job, just a few nit picks and only because you asked...See my notes…
Just fix those minor things and you have a winner!
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Spyros Livathinos commented:
Thank you Aaran, all the details you mentioned make sense to me now that I saw them outlined like that.
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Spyros Livathinos commented:
I just posted another image with some changes to the template. I've worked on it too much to be able to be objective anymore, so I'd like another opinion :)
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Aaran Casey commented:Whoops didn't see this second request until now...
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Minor Problem on skycloud_preview.png 1 For me there is too much information here, mainly on the list items. Reduce the information a touch, don't want to chuck loads of text to the users straight away! 2 I feel that these elements need to have a bit more punch. They don't stand out as much as they could, especially the all important contact detail. Try putting the text in the same typeface as header? 3 too bright! attracts attention from logo 4 equal pixel space 5 Increase leading slightly New Idea on skycloud_preview.png 1 I would reconsider the layout of these items. All of the text is aligned to the left, yet this is purely centered. I think to keep consistency you need to push it to the left. And also experiment with lining the CTA buttons along side eachother? may or may not work 2 Maybe extend the input box so that the submit button sits on top of it? Summary:
I like the feel of this website. It looks inviting, informative and engaging. There is a strict layout and that is noticable. I have noted a few things that I have noticed/have thoughts on.
You're nearly there, congrats!
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Spyros Livathinos commented:
I like your comments and ideas Michael. And thanks for the kind words!
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Michael Tanner commented:No worries! Glad to be of help
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Minor Problem on skycloud_preview.png 1 It bugs me a little there is only one quote mark. 2 might slow down the timer with only three in the slide show. 3 is this part necessary? ...lots of words already on one page 4 big buttons are more welcome. the small guys are hard for some folks to click on with their little laptops and finger pads.... also imagine looking at it on the phone....heck test it out. 5 overall really nice. what about a starburst that is so subtle you'd almost miss it.... Positive Feature on skycloud_preview.png 1 Nice logo, cool color scheme overall. 2 Big type will draw the people. New Idea on template_single_image.jpg 1 Perhaps reduce the volume of info on the landing page to make it a little less cluttered. I don;t know if this is possible and have another page with more detail. Perhaps. Overall the page looks good. Summary:
The main thing I would point out is that most landing pages try to reduce the amount of links as much as possible. You do a pretty good job of that, but I would even cut it down some more. I would even say to delete the whole footer. But that might be a matter of opinion.
Summary:
Hi Spyros - I think you have a good start, and I agree with many of the points from the other reviews. The main issues I see right off the top is that the site does not render correctly in the following browsers:
- Chrome 13
- Safari 5.1 on OS X
- IE7 windows
- IE7 OS X
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Spyros Livathinos commented:
Thank you Rebecca, I'm trying to solidify my design first before worrying too much about browser compatibility, but thanks for pointing out the problem!
Thanks for the detailed comments Geert-Jan. I agree with most of what you pointed out, especially about the connection of the page's elements with each other and the typography issues.