ZoomConcept Reviews
Minor Problem on http://www.marketstrong.net/ 1 don't care for this phone image at all, and what is the open parenthesis next to it suppose to represent? 2 wasted space 3 why are these off balanced? Minor Problem on http://www.marketstrong.net/marketing-solutions 1 no submit button! 2 this whole area is just screaming for a CTA somewhere. Minor Problem on http://www.marketstrong.net/marketing-disciplines 1 this image is really bad. I suggest finding any other image that represents "portions" in a more positive light. That tray looks like something inmates would eat in prison. (sorry to be so blunt) 2 these buttons are so plain, IMO, they don't show creativity or modern design technique 3 no submit button Minor Problem on http://www.marketstrong.net/marketing-disciplines/mobile-application-development 1 this is the about the only color splash on the site Minor Problem on http://www.marketstrong.net/contact-us 1 social media icons are hidden 2 what do these colored squares represent? Summary:
Hi Rafael - After viewing the site for quite a while, I'm still a little confused as to what this company is actually promoting. Because first impression is that it's a manufacturing company for machine parts. Then after reading, it says it's a marketing firm. Here are main things that stick out to me:
- I see that in other reviews, the telephone off to the right is liked, but for me, it seems totally out of place. It says "talk with us, yet there is no number next to it.
- there is no CTA on any of the pages. All of the links just lead to more static information asking the viewer to do nothing and take no action.
- Huge issue is that there is no submit button on any of the form areas.
- Overall, the pages seem very flat to me and the background color becomes almost depressing after viewing the site for several minutes. It doesn't convey a feeling of "wow! this firm is gonna make my business thrive!"
- what design message are you going for with the parenthesis being off balanced? all the other components throughout the pages are aligned and in place, then you have those big parenthesis off tilt. I don't get it.
the footer area is hiding the social media icons, whereas they should be called out to attention.
I do like the color contrasts you have going on the jQuery click events on the main page. ( I'm guessing they're jquery, didn't really look at the code to close)
I also like the typography even though that's my weakest area :-)
- Overall, I think more design techniques should be showcased rather than a bunch of copy that says you can design. know what I mean?
please see my notes....
Minor Problem on http://www.marketstrong.net/ 1 And maybe on Home Page at the bottom I would just keep one of the two paragraphs - having 2 there makes me feel they are too much info - having only 1 fx "industrial marketing solutions" would make me want to read it more. Positive Feature on http://www.marketstrong.net/ 1 I love the feeling and looks - feels like in the visual tonality you speak exactly the language of your target audience - which I am guessing is not into gimmicks, flashy stuff - yet you convey creativity through typography, great copy, concepts etc. New Idea on http://www.marketstrong.net/ 1 I am then a bit confused by 2nd brand on home page that you are selling ie i understand "ISM" logo on top is first brand, then you have at bottom "marketstrongTM solutions". I don't directly connect them together, associate as same brands or belonging to same brands at first sight. If your main logo /bran was MarketStrong (Industrial Marketing Agency) and you had "MarketstrongTM Solutions" - that would work better for me and the two things would support each other. 2 agree with feedback there, that it might take some time to understand what it is... Maybe your services could be encapsulated into one sentence shorter than "we plan, Z Y, etc for A B C". Maybe "industrial marketing solutions" of "industrial marketing agency" - somewhere where you can see it at first glance. Summary:
I loved the website i felt very clever design/tonality, copy, and concepts, also simple, and original. But then had to agree with the comment about not getting it straightaway, but couldn't point my finger to it...
I love the feeling and looks - feels like in the visual tonality you speak exactly the language of your target audience - which I am guessing is not into gimmicks, flashy stuff - yet you convey creativity through typography, great copy, concepts etc.
But agree with feedback there, that it might take some time to understand what it is... Maybe your services could be encapsulated into one sentence shorter than "we plan, , X, Y, Z for A B C". Maybe "industrial marketing solutions" of "industrial marketing agency" - somewhere where you can see it at first glance.
Another good thing could be mention "full service agency" at some point - which is what you offer right? I guess your target wants to get a feeling "they will do it all for me" - and maybe some of them that don't have strong internal marketing departments, don't even know what disciplines are there to look out for?
And maybe on Home Page at the bottom I would just keep one of the two paragraphs - having 2 there makes me feel they are too much info, and i click on the menu - having only 1 fx "industrial marketing solutions" would make me feel - important information, worth reading before is skip to other bits of menu.
I am then a bit confused by 2nd brand on home page that you are selling"marketstrongTM solutions" ( ie I understand "ISM" logo on top is the first brand you are selling). In my mind, I don't easily associate the two as related or belonging to the same brand. What would help me was that if your main logo /bran was MarketStrong (Industrial Marketing Agency) and you had "MarketstrongTM Solutions" - that would work better for me and the two things would support each other. Say like TNS , TNS Research Solutions
I think visually the strategy of website is 5/5 - tonality and all. But I am putting 4, would put strategy as 5 if Single Most Important Thing was clearer, and if branding/naming of ISM logo and and "StrongMarketTM Solutions" was more consistent - in such a way that people get the message of who you are at first glance.
Summary:
Great design all in all. Users should be able to tell what this company does a lot quicker though. Maybe a quick description in a more prominent position?
- The typography is great. I love it.
- Images used, even though sparse, are carefully picked and compliment the layout.
Minor Problem on http://www.marketstrong.net/ 1 Here you used a combination of typefaces. That's great, and it fits well in the nice typography of the whole site. The problem I see is when you go to the other pages and this text that's standing on the left side of the boxes is a sans serif blue which is inconsistent with what you're seeing on this front page, here having a serif blue text. 2 I'd like to see how this sites looks in a brighter tone. A lighter gray would be nice as it would also create more contrast. But that's just me. Serious Problem on http://www.marketstrong.net/ 1 If you think this section is important, you should highlight it more as I checked the site twice before I noticed there's a text above the phone, at first thinking it's part of the background art. Of course, that's also a positive thing, as it's very well integrated with the rest. But a bit too well :) -
Geert-Jan Brits commented:I think the position of the phone is a bit awkward. It almost touches the main design-element in every page. Is that what you intended? Perhaps moving it slighty up (say 15 px) would solve it. Otherwise brilliant design!
-
Quitrk commented:actually I don't think the position of the phone is the problem. Maybe increasing a bit the size of the text, not too much though.
Other on http://www.marketstrong.net/ 1 This is more of a personal feeling than a problem i think. I don't feel that these boxes with a radial gradient match the rest of the layout. They give me the sensation of amateurish work, as the one we used to do on our first days of interacting with web design. This ca be reworked, to give the same clean feeling as the rest of the site. Summary:
The general feeling is given by the typography and I have to say it is great. Also the content breathes, as it should be and the layout is very clean. Good job.
-
Summary:
I did like the art direction, with its industrial old-style tone. The colour scheme is pleasant and consistent. Some pages are a bit too long, you may want to move some of the forms above the fold.
