ZoomConcept Reviews
New Idea This is where my attention should go first. Make it stand out! Summary:
Cutting down on the words was a good start, but I would go through it again. Figure what really needs to be there and what doesn't.
In terms of flow, there's so much going on on this page that I don't know where to click first. It's like I have to read all of the headers of each section before I can decide what to do.
Honestly I would bump up the attention on the shortcuts a lot. It was the last thing I saw on the page and I should have seen it first. That would have helped me with the "What can I do on this website?" and "Where do I go from here?" questions.
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Jennifer Keyes commented:Definitely getting better. I still think your users could use a little more hand holding in terms of direction. I edited my post to include an image with a couple of ideas. I brought your shortcuts up to the top and emphasized it a bit. Just an idea.
Also, with your remaining sections, don't feel like you need to list out everything option available. You just need enough text and info to let the user know what's beyond there and if that's what they're looking for.
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Geert-Jan Brits commented:
Thanks. The idea of having the shortcuts below the picture and the 'teaser-text' was that the users eye would (hopefully) be drawn from the picture down to the shortcuts. I DO see the benefit of having it top right though.. Concerning highlighting (too) many options per category, it's also bit of a SEO-consideration, but I agree that shouldn't stand in the way of good UX. Good ideas, thanks again.
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Geert-Jan Brits commented:
Have a look at the 'bare-essentials' version if you have the time. I incorporated your suggestion of putting the shortcuts at the top right. The flow is now pretty good I think. Even for smaller screens the left teaser and shortcuts, and hotel search to the right are shown above the fold. These are the most important elements.
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Jennifer Keyes commented:
Definitely better! Yeah that was my thinking about bringing the shortcuts up to the top. Personally I think the latest design is best thus far. You did a good job cutting it down. Even though there are fewer words on the page (compared to v.1), user's will end up going through more of your website than just skimming through pages. Great job! Keep it up!
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Geert-Jan Brits commented:
Yeah I believe I agree: 1st is best. Still liking the shortcuts of the 2nd though, but from a ux-perspective 1st is definitely better. I've noticed I find homepages to be particularly difficult, probably because of the lack of any inherent structure/best practice (I'm no designer). Well there are some guidelines of course, but not as much as for product-pages for instance. This is a really nice bridge btw. to ask you, if you have the time of course, to take a look at the hotel-detail page of this site posted here some days ago :) http://www.conceptfeedback.com/concept-page/5680/product-detail-page-of-price-comparison-site/ Thanks a lot!
Attached Files:
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Minor Problem on Home-essentials.jpg 1 I think this sentence is too long, when skimming I just skip the whole section because I didn't feel like reading the block. I would suggest just "Shortcuts" instead. -
Geert-Jan Brits commented:
I see what I mean... I try to 'make conversation' a bit though.. hmm gotta think about that one. btw. I've posted a new concept (total website, including updated homepage) There the same line exists, but it's on a more prominent location. Would you still have the same 'skimming over it' problem?
2 I am a bit confused as to why your site starts with hotels as opposed to home. -
Geert-Jan Brits commented:
yeah it isn't supposed to. Copy-paste error :)
3 I think less options is more in this situation. If you had fewer options and enlarged the font, it would be more enticing to read and click. -
Geert-Jan Brits commented:
I understand, but the footer doubles as a way to leverage SEO power to important deeplinks. That's why it's relatively crowded. Thanks
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Brett Marshall commented:I see, that makes sense.
4 Perhaps the social links and the subscribe now should be together. -
Geert-Jan Brits commented:
Yeah perhaps I though of that. Somehow it doesn't feel right. It's like come on subscribe! If you aren't going to do that then at least tell your friends about us! Do you know what I mean?
Positive Feature on Home-essentials.jpg 1 Well executed, my eye is drawn to this right after the slider to the left, good use of color. Summary:
Really good design, nice layout and use of color. Much better than previous versions. Not cluttered, easy eye flow.
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Geert-Jan Brits commented:
Thanks for the feedback!
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Positive Feature Great pic of Paris! Great way to explain the arrondissement plan of the city New Idea Landing page
It is a little too wordy. Some of the topics on the right and on the left seem redundant (where to stay and search hotels, things to do and places to explore)Summary:
Nice design, but page is too busy/wordy. Simplify by focusing on where to stay? where to eat? things to do? and make other boxes smaller (weather, topics for mood...)
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Geert-Jan Brits commented:
I see what you mean. Although I must say the wordyness is somewhat inflated by the reduced size of the screenshot. At full size you're saying far less text at once. Thanks for the advice
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Thanks for your feedback. I totally agree I should cut back on options .. I created a simpler version, see first screenshot. I'd love your comments.