ZoomConcept Reviews
Critical Problem Business?
There does not seem to be anything that indicates that this is for business except for the fact that the 'networking' font looks like a company namePositive Feature Colouring
The red is repeated which gives some kind of coherenceOther on sna_logo.jpg 1 I find that the arrowlike thing in the middle looks like the thing you use in cars to indicate when you parked. It took me quite a while before I realised it must be a speed meter in car. Although the arched black element is supposed to indicate speed at tirst I did not see it this way. 2 Is this perhaps too informal? Summary:
One could perhaps brainstorm a bit more to find other attributes about this networking group and then incorporate it into the design.
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Minor Problem on sna_logo.jpg 1 Be careful using red. Red often triggers emotions like danger, warning, fear, etc. When you're promoting a group about meeting strangers, using a more inviting color might be a better approach. 2 First of all, the kerning is terrible. Just a heads up before you do any finalization. Secondly, the font is fairly boring. It doesn't particularly scream "find exciting opportunities." Summary:
I know what you're trying to do with the odometer look, but you need to remember what the real benefit of the group is. When "speed networking," the goal isn't speed, it's networking. The benefit you are trying to convey isn't how quickly you can talk to someone, it's how many people you can talk to in a short period of time. Take a step back and think about whether you are attacking the words in your name, or what the group actually seeks to do. Personally, I see the former when you should be focusing on the latter.
Minor Problem on sna_logo.jpg 1 These letters look cramped Serious Problem on sna_logo.jpg 1 Speed looks like a bigger font than networking which doesn't work 2 this font looks a bit plain. Could use something a bit more modern and sleek looking. Positive Feature on sna_logo.jpg 1 I like the speed dial concept Summary:
Good concept. I would just change the fonts and the spacing of the letters
Minor Problem on sna_logo.jpg 1 Insure you work on the kerning in the type Serious Problem on sna_logo.jpg 1 this typeface choice seems too informal to me Summary:
I would say that you are going down the wrong route with this logo. The word networking should be the main focus of the logo, not speed. If you research into networking you would probably come up with a stronger graphic image.
The idea of 2 people networking together alone can conjure up some nice, simple images that can be incorporated very well with the name of the business.
I would research more into logo ideas, this will get your creative juices going for sure
www.logopond.com www.logorium.com http://www.logofaves.com
check those out!
Minor Problem Wrong font personality
The font used for "Speed" doesn't look speedy to meEmphasis
"Networking" stands out more and I see that first before "speed"Positive Feature General concept
Overall I like the idea of the speed meter as part of the logo.New Idea Different font
Perhaps if you used a font that was bolder and more italicized it would convey the concept more clearly.Summary:
As mentioned before the font of speed doesn't show speed at all. The placement also doesn't make it very easy readable. Try placing everything on the same line and using a different font. Maybe try something in italics to convey the idea rather than quick handwriting which can be messy. I agree with another poster about making sure you get the message across of networking rather than speed.
Critical Problem Color palette
The color palette consisting of red and black are strong and maybe not suited for the purpose of this service. Read about color psychology and the meanings of colors. Guessing the service is about trust and agility, I suggest exploring green and blue.Choice of fonts
The choice in fonts (not to mention kerning) is poor and does no good in building trust around the service. Try more custom than generic typefaces for personality, and the positioning of the words should be arranged by a grid.Positive Feature Concept
The concept is good enough, given just the mark, it does serve it's purpose.Critical Problem Tacky font
The overall feel of the logo is tacky. I would look for a different font.New Idea Use an image of the globe to represent networking, and add an effect as if it is spinning really fast to complement the name of your business Summary:
I think you need to research more about network based on your logo.. I think you measure in car speed....
Summary:
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Rebecca Perry commented:nice, another blank review. do you want other members to leave blank reviews on the concept you posted?
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Very good advice