ZoomConcept Reviews
Summary:
it is a great design, Clever use of the speech bubbles. Good color scheme.
I have a bit of trouble with the "forward" as I see that first when seeing the whole thing together.
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Daniel Dumond commented:
Please take a moment and look at the revisions (image 2) based on user feedback... I'd love to hear your thoughts. :)
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for ever ones help on this!
Cheers!
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Summary:
Let me start by saying that I'm not an expert in logo design. I find that one of the most difficult designs to do. But for what it's worth, here is what I thought when I saw it:
I really like the "speech cutouts" (or whatever you would call them), but I felt that they were pulling in two different directions, which seemed to me to conflict with the idea of going forward. Because they "tugged" at each other, they seemed to emphasis a static state, opposite of forward motion.
I'm not sure the cure, and I do really like the integration. I'll give it more thought and see if I can suggest something.
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Daniel Dumond commented:
Excellent point! It's purpose was intended to represent back-and-forth dialogue, however it does conflict with the word "forward"... Perhaps this can be corrected by putting the 2 points coming from the same direction. Thank you for your feedback!
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Daniel Dumond commented:
Please take a moment and look at the revisions (image 2) based on user feedback... I'd love to hear your thoughts. :)
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for ever ones help on this!
Cheers!
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Summary:
I like the color scheme, however I think that the GO in speech bubbles is a little too subtle. The word "forward" jumps off the page first then the GO is an afterthought.
Also I almost expected the logo design to play on the word forward but I guess that's just personal preference - the speech bubbles work but I would perhaps try and place more emphasis in the word "GO" to make it stand out
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Daniel Dumond commented:
You're right about playing off the word "forward". I did some concepts with arrows, direction, etc... However I felt it didn't represent what the company is about.
I too feel "GO" (as big as it is) becomes secondary to the word forward... Perhaps I should consider a version with the "GO" symbol on top the the remaining text would follow smaller underneath.
Thank you for your feedback!
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Patrick Niebrzydowski commented:I saw the same thing with conflicting. Without knowing anything really about the business, is the idea of conversation an important one? Perhaps a single bubble with the word GO would be sufficient.
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Daniel Dumond commented:
Please take a moment and look at the revisions (image 2) based on user feedback... I'd love to hear your thoughts. :)
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for ever ones help on this!
Cheers!
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New Idea Maybe it will help push "GO" forward if there is more of the color element behind it. I really like the effect that you have, just see if nudging the speech bubble down a bit helps it grab attention. Maybe it will help to drop the forward down a bit. The viewer will most likely attempt to stay on the speech bubbles a bit longer and the tail of the green speech bubble will lead down to the tagline. -
Daniel Dumond commented:
I like your idea... I'll take a stab it and see if it helps... I'm just afraid the point of the balloon (much lower) will direct the eye completely off the logo.
Summary:
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Daniel Dumond commented:
Please take a moment and look at the revisions (image 2) based on user feedback... I'd love to hear your thoughts. :)
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for ever ones help on this!
Cheers!
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Minor Problem "Go" just a hair to subtle, just rotate the speech bubble a few degrees to get more of each letter Summary:
Love the color pallet and the design concept, but at first glance I see forward speech therapy. maybe tweak the scale between the GO and the Forward.
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Daniel Dumond commented:
Hmmm... Rotating the bubbles for more emphasis... I'll try that! Thanks for the feedback!
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Daniel Dumond commented:
Please take a moment and look at the revisions (image 2) based on user feedback... I'd love to hear your thoughts. :)
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for ever ones help on this!
Cheers!
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Positive Feature Very nice choice of typeface. The counters are playful, yet the rest of the characters look professional -
Daniel Dumond commented:
You've captured what I was trying to achieve here... They deal mostly with children so I was trying to make it playful/approchable, yet keeping an overall professional look letting the customer know they're serious about their goals. :)
Summary:
I love the use of GO in the speechbubbles, it reflects what the business is very well and I can see the whole identity building beautifully from here. The only thing I would say is that I would make the GO stand out more, as I saw "forward" before it. Maybe this could be the rotation of the speech bubble, the placement of them, or even just the scale.
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Daniel Dumond commented:
Thanks I will try these!
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Daniel Dumond commented:
Please take a moment and look at the revisions (image 2) based on user feedback... I'd love to hear your thoughts. :)
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Michael Tanner commented:Ahh this is looking much better, now the problem is what do you go for? I'll start by saying my favourites are: 5, 2 and 4.
I think the size on 5 is about right, it isn't a huge change from the previous logo but in terms of scale it looks about right.
The reason I chose 2 is because I love how the viewers eye follows the speech bubbles into the logo, whereas with 5 the viewers eye may be taken away from the logo from the first bubble. But, your idea of back and forth communication isn't portrayed here, so if you are willing to lose that then it will still produce a fine logo.
And finally the positioning change on4 is great. The hierarchy seems perfect here, and the speech bubbles pointing in different directions works well as they are both pointing down towards forward. In terms of hierarchy this is my personal favourite.
I won't decide which one to choose but I hope my comments help your decision making!
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Michael Tanner commented:
p.s. Thank you for asking me to comment again, much appreciated!
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Daniel Dumond commented:
Excellent points and I couldn't agree more with all... Spoken like a true designer! :)
I've passed on the concepts which you've helped me narrow down to the client for her to decide.
Thank YOU for such valuable feedback... I'll let you know which one we go with.
Best regards! :)
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Michael Tanner commented:
That's really great, i'm glad you agree with the comments I have made. I come on to this site to improve my eye on Graphic Design and it seems I may be doing that!
Glad I can help!
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for ever ones help on this!
Cheers!
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Summary:
I really like the option N. 7, the other options are not bad, but I think couple bubbles, are little messy, it doesn't matter if they are pointing to the same direction or not, one bubble it is enough to express dialog, speech etc. the only thing I would suggest is to add a thin division between the "G" and "O", otherwise it is perfect, well done
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for ever ones help on this!
Cheers!
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Daniel Dumond commented:
PS: They liked number 7 too! Thanks for your suggestion... I hadn't thought of that because I was too focused on making "GO" one object... Not a bad idea though! :)
Attached Files:
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Positive Feature Use of negative space on the GO Summary:
I like the ones where the speech bubbles are talking to each other rather than going in the same direction. I feel like it represents the conversation/interactive teaching that will take place better. Because of this the two stand outs to me are 4 & 5.
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Daniel Dumond commented:
UPDATE!
They liked number 7 which I wasn't big on, simply for the fact that it loses it's punch, originality and interactivity. So I made an update (see image 3) that addressed my issues. It actually says a lot when you break it down... Red and yellow bubbles (like traffic lights) facing backwards (representing the levels of disability) and the green "GO" facing forward (representing progress). These 3 basic colours also help make it more childlike.
In the end… This is the concept they approved and are "moving forward" with! :)
Thanks for everyones help on this!
Cheers!
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Daniel Dumond commented:
PS: I liked the interactivity too... I think this was a good solution to keeping it! :)
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Benjamin commented:Happy to hear that everything worked out, and that you were able to successfully conquer Mr. Speech Bubble as mashable calls him http://mashable.com/2008/10/18/speech-bubble-design/ I think keeping the interactivity was great too, along with the added symbolic colors.
With your experience with speech bubbles if you have a second to give a little feedback on my project that does include speech bubbles it would be greatly appreciated. I'm new here, so I apologize if this kind of request breaks any guidelines...
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Summary:
Can't really fault the designs too much. It's clear, says what it is. Brilliant. I think v1 and v4 are the best of the lot.
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Daniel Dumond commented:
Thanks mate! ;)
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Thanks for the great feedback... Maybe that could be the issue I'm struggling with regarding the placement of the type. Hmmm...