ZoomConcept Reviews
Minor Problem on stationery2.jpg 1 The front of the card seems a bit empty, even with the text. Go ahead and make the text bigger, you have all that real estate on the front and will help make the orange on white easier to see. 2 The white oval rest on top of the white dots weird. If you can push the oval forward, or the circles back it will help call attention to the middle. Minor Problem on stationery.jpg 1 These last steps lose a lot of the readability of the muffin. It may not be a problem when you compare it to the previous images, however when those become obscured with a sticker, stamp or hole punch it can lose it's meaning. See if a ghost image behind the remaining parts is something that looks good. New Idea on logo.jpg 1 This logo has a nice feel towards it, simple enough to be pretty versatile. The lines on the logo seem to be riding the line between descriptive silhouette and simple icon. Increasing the contours of the top to imply texture or refining it to be smooth may be helpful. The teethmarks should also increase in detail if you decide to increase the detail of the outline. 2 Adding a border to the egg shape could also look interesting, and play off of the retro feel that it is coming off as. Try a thin border that is offset from the edge and see if the sits well for you. -
Michael Tanner commented:That is a great idea, as you said it would play off a retro feel. Thanks I will have a look!
New Idea on stationery2.jpg 1 On the loyalty card, you have these crumbs that could look cool on the bottom-left of business card's front, to accompany and accentuate the bite mark. Summary:
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Michael Tanner commented:
Thanks a lot for your thoughts and comments, I will take what you have said on board!
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Minor Problem on logo.jpg 1 Seems disconnected from the logo, While its fine on the letterhead, I would want it more integrated on the logo for a shirt etc Minor Problem on letterhead.jpg 1 Almost too pale to read, just a few shades darker would help the usability -
Michael Tanner commented:
I have darkened the overall colour of the blue as it wasn't working well on text and on screen :-)
Positive Feature on logo.jpg 1 Love the vector, unique and simple Positive Feature on letterhead.jpg 1 Nice Touch! Positive Feature on stationery2.jpg 1 Love it, wouldn't change a thing, unless you just want to include the blue Positive Feature on stationery.jpg 1 Fantastic Summary:
Love the concept, super close to production ready
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Michael Tanner commented:
Thank you for your very positive comment!
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Minor Problem Icons
These are very nicely done and as they actually illustrate that you are getting closer, are both cute and useful. Two suggestions - one, it makes sense that the cupcake is being eaten down as you get closer to the free one, but maybe when you get to the free one you should have a full cupcake again (since they are getting something at this point)? Maybe to differentiate from the rest, you could make the icon container for "Oh my! You have a free item" a full cupcake - but just the cupcake in blue, not a white cupcake on a blue circle. Just a thought. Another thing to note - the copy says you receive a free item for every 10 bought, but there are only 8 items here.-
Michael Tanner commented:
"the copy says you receive a free item for every 10 bought, but there are only 8 items here." - Oh dear, too much focusing on the design rather than the content for me!
Critical Problem Serif font
I get why you would use a serif font, but I don't love the particular serif font you've chosen.Summary:
I think you have done a really nice job with both the overall visuals as well as the accompanying copy - both very friendly.
I imagine these colours would look great in print but as you already mentioned the blue is really quite bad on screen as we see it here - definitely if the identity is going to appear online you will have to do some work on colour matching what it actually looks like in print on screen.
I think you've hit the right note with your headline font, as well as the idea of a serif for the body font, but I feel the actual serif you've chosen for the body font is a bit off with the feel of everything else you've done - you may want to consider this as an alternative http://www.google.com/webfonts/specimen/Droid+Sans
For some reason the whole package reminds me of my friend Heather - so, good job at being personable, you've reminded me of an actual person ;).
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Michael Tanner commented:
Thanks a lot for your fantastic review. I'm glad you like the whole look and feel of the identity. I will take into account your thoughts on the choice of typeface and experiment further. And yes I need to look at the blue further.
And i'm glad my design is that powerful! haha
Thanks!
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Minor Problem Adjustment on the logo
I wonder if the logo would be more distinct without the egg shaped blue around it. I also agree that the type face could be better. If you lose the oval and make the cupcake its own color, I think it will be much more interesting.Summary:
As I said in the note, the cupcake alone might be more interesting out of its current oval frame. Then, I'd find a better font.
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Michael Tanner commented:
Thank you for your feedback. I'm going to experiment with the oval usage (wether to use it, change it or discard it)
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Positive Feature Love it!
You have a really beautiful theme here with nice colours... Stationary is gorgeous! bravo!!!!New Idea Oval
Have you considered an circle rather than an oval? It would be more compact this way.Summary:
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Michael Tanner commented:
Thank you for your comments. I'm going to experiment with the oval as it has been pointed out in an earlier comment.
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Positive Feature Good colour scheme
The use of the baby blue and orange work really well together. It gives your brand an animated but at the same time sophisticated look. Overall, effectively targets your audience.New Idea Loyalty Card
The right page on the loyalty card is really well done. Would maybe make the font slightly larger, but the smaller font does give it a more sophisticated look, youll just have to play about with it and see. I would redesign the first page of the loyalty card which says "yum yum." it doesnt quite work for me. Maybe have a chef baking a cake, an animated photo of your shop. Try and add more stripes.Positive Feature Loyalty cards
I like the idea on your loyalty cards with the muffin (or cupcake?) getting eaten more and more with each purchaseNice and simple
I like how its not super busy or too colorfulSummary:
Honestly, I find the half eaten muffin/cupcake idea a little boring and over done (over baked? haha). However, I do appreciate the simplicity since a lot of logos can easily get complex.
Didn't notice this! will definitely have a look at separating the white dots a little bit