ZoomConcept Reviews
Minor Problem on ver03.jpg 1 this needs to lightened up, not very legible. 2 although this is in the same yellow color family as other elements on the page, it looks too "mustardy" with the purple font. I would play with... -
-
Cheryl Vargas commented:Alex, LOL!
3 I don't really care for this solid border look around the images. I would play around with some cool curved shadow effects. 4 these buttons look too flat 5 this color looks too flat and "mustardy" 6 once again, instead of a flat border, I would add a cool curved shadow effect 7 this looks really bad. did you run out of room and just decided to smash them in somewhere? because that's what it looks like. just being honest :-) -
Aaran Casey commented:Yeah loses readability
8 barely legible, use a lighter color 9 I would change the font color here as well, not very legible. Positive Feature on ver03.jpg 1 Love this area! 2 brilliant idea!!! Summary:
Alex - I absolutely love the color combos. The purple tones and the gradients are really nice. I also really love the logo idea, very original! The layout scheme and icons are crisp & modern as well.
But I can't let you off the hook that easy. There's a couple things that are sticking out and bugging me....please see my notes.
Overall, very well done for first draft.
-
Alex Colina commented:
As always, you came bearing magnifying glasses! Thanks Rebecca. Great catches
-
Jamal Jackson commented:I'm glad I stopped reading your reviews before I post mine, might make me feel like the majority of everything is covered. Great review as usual Becca.
-
Aaran Casey commented:
Mate just got back from a Cruise once everything settled here I will review it
-
Alex Colina commented:
Cruise? nice! Actually I have another concept up you might want to look at, this one is pretty much spoken for. Thanks buddy.
-
Minor Problem on ver03.jpg 1 Sometimes its the smallest things that open up a logo...... And sometimes those small things hinder its growth too, remove the "The." (After he does it) See, now doesn't that look so much better? Serious Problem on ver03.jpg 1 This whole section blends into the background. Unless you don't want anyone to notice it, your going to need to add some contrast here!!!! 2 As I said earlier, overuse of a color can take away from its impact. Your clearly doing that here. Spice up the color scheme with something out of the box, yet somehow blends in. Critical Problem on ver03.jpg 1 Again, it blends into the background so well I do wonder if this contact form is only a mirage....(spends an hour looking at my hand to see if I'm going blind lol) Yeah, any who just add contrast. Contrast is used a lot here :D New Idea on ver03.jpg 1 Add a big ending quotation mark at the end, or under the text, as a watermark. That would look good here. Also, don't put the full testimonial here, put some and add a continue or read more link. That will make the visitor explore the site more, and the more time on the site the more likely they will want to use her services. 2 Also, the name part of who said it is too close. And the line height in the paragraphs here is bringing them a bit too close for my comfort. 3 Make these gold. No need for explanation, just do it and be happy :D 4 o.O! Oh was this suppose to stand out to me because it was bold, nope so sorry not really doing that. A bold text here will do nothing to stand out. 5 Would much rather to have the "About Us" headline be straight across, and the picture of her be smaller and be fit into the body of the text below. Well, on the same starting line as her title. 6 Switch what is here, with the social links. Although the social link area makes since being under the contact form, these links make better since being next to the copyright info on that line. Also, it would better balance things out down here with the social links over there. 7 Short and sweet remember that. Take some of this off, makes it more likely to be read. Add a direct email address under instead. And put the phone number under here too. 8 Switch places with the contact form. See how that looks. 9 I know your going to look for better icons, just wanted to remind you :D Summary:
Hi Alex,
As a first draft I am assuming your off to a good start. The design is there, the structure, basically everything that a site like this would need to draw attention to itself. However in the areas of fine tuning, there is much to be done in my opinion.
As Always, lets start off with positives.
* Positives.*
- Your layout/structure. This is where your work really shines. Your site hierarchy is spot on, and the sections flow very well with level of importance. A good site structure also enhances the information within the text of the site, which is also what your site does well.
Your Logo. This is a cool looking logo, just remove the "The"
Icons. Great choices here, they do very well with the information they are partnered up with. The design of them also suits the sight very well.
Nice use of texture. The implementation of textures here is really well done.
Balance. Your site is really well balanced content and image wise. Its there, without really digging too much into one side more than the other.
Okay, everyone else probably has or will cover more positives than that. Time to get to the real review.
Negatives.
Purple Overload Don't you think you kinda used a bit too much of the color purple? In my opinion using the same color throughout the background and in the body takes away its effectiveness.
The gold blends in too much n the slide with text. There is way too much gold in the text here. You shouldn't use a color like that over a background color like that because it is very easy for them to blend together. Especially when you use a gradient.
Why are you only using two color within your body? I like purple as much as the next guy, not too much of a gold fan outside of design tho, but another color would really add some emphasis here. As a minimalist lover, I know very well the importance of proper color placement and how the right amount of colors are necessary to add proper contrast. Here you overuse the color purple, as stated earlier, and another color that fits would add to the shock value and also increase interest levels.
Those thick borders around blog entry feature image... Seriously? I mean Alex thick borders, especially without depth being added with something like drop shadow, doesn't bold very well for designs. However, I would much prefer you to use the Photoshop perspective tool could be used here to get some cool effects.
Those paragraphs are mighty long in the body. I mean I always look at my paragraphs like this, "How likely is someone going to view this bit of info as uninteresting to read because of the way it is structured?" Here, really only applying to the blog section, it is too long. Especially since the headline
I'll just leave the rest for the annotations section, overall great start. BTW, was that mean enough? I'm thinking I'm getting nicer in old age, LOL!
-
Jamal Jackson commented:
I forgot to mention font hierarchy, which is surprising consider I am a typography lover. This could also be fixed with the contrast issue in most cases, but for things like that "Office Hours" headline in your footer it should be looked into.
Okay, now I'm off to write blog posts and poetry. Hope my time and critique helped your design Alex!
-
Alex Colina commented:
I distinctly remember you telling me I use too many colors inmy designs! LOL.
Oh well..this is the youth perspective so I am going to pay attention.
Thanks Jamal
-
Alex Colina commented:
YES you helped. Very valuable stuff here Jamal Thanks
-
Jamal Jackson commented:
I did, hmmm. Well at the time, it was meant I guess. But different designs require different things. And I am young, so who knows how fast the ideas in my head are going. I'm just trying to keep up, lol.
No prob Alex, happy to help a fellow designer.
-
Rebecca Perry commented:wow...awesome review Jamal... :-)
Minor Problem on ver03.jpg 1 your 4 steps supporting content doesn't seems in flow i.e. after reading "Four step to.... or call 32 etc." my eyes doesn't go to the four steps illustrated underneath and I am ending up looking at the closet images rather then 4 steps. Seems you need to work to keeping eye-tracking in mind. Summary:
Hi Alex,
I just look at the current design and I think you have done a great job. I love the way you laid out it, typo and logo.
I think I would not go writing what other have already shared with you so let me just share couple of my observations.
Added my note for one of thing I noticed apart from what other have shared so far... hope this helps.
Thanks, Haider
-
Alex Colina commented:
That is a great point haider!
-
Minor Problem on ver03.jpg 1 More padding between name and photo. 2 I thought Cheryl was a one person show. If so, drop "us." If not, provide some reference to the others. 3 Maybe a glossy highlight on the photo? 4 The highlight behind the search box is not working, though I know you need it to balance out the other two. Positive Feature on ver03.jpg 1 Incredible! Summary:
Rebecca's review is so thorough, it's a bit hard for me to find anything to add. Yet, I like a challenge and found a couple of minor points that could be finessed—nitpicking though they may be.
On the big scale, this is very well done. Actually, it's beautiful!
-
Alex Colina commented:
Thanks Tim! both for the rating and for taking the time to examine it closely. That is what CF is all about!
-
Minor Problem on ver03.jpg 1 add a bit of padding here 2 more padding here too 3 This looks like it has an extra space between the icon and the text 4 It might be a good idea to add a date to the teaser -
Alex Colina commented:
I never know how i feel about dates in commercial websites (as opposed to personal blogs). the problem it that dated stuff can hurt a business if the updates begin to slip...hmmm
-
Serina Patterson commented:I just suggested it since you ssaid the blog component is important - if it isn't going to be updated that often, I'd leave out the date ;)
Critical Problem on ver03.jpg 1 The sentences are getting cut off here (e.g. "Delivery can be in 4-5") -
Alex Colina commented:
I always forget to mention that when I post to CF i post rough. Believe it or not, I do not work from a grid or a framework, I just lay stuff down loosely, add critical "mood" setting details (backgrounds, lights) typography is very loose and it all is very tentative.
So in this case I took fragments from her existing web-page instead of Lorem ipsum, but they would have to be edited to fit.
2 This area look messy - everything is a smushed together -
Alex Colina commented:
yea...I tried to shoehorn the photo and it is messing things up. In fact I shoehorned the About in here...there is a general sense of unease with the whole footer, things seem jammed and messy.......so I think that I will try a reorganization or i might just be getting rid of the whole "about" on the footer.
-
Serina Patterson commented:
Actually - getting rid of the section might work well - you'd have more room to spread out the rest and add some nice negative space.
3 Icons don't fit the rest of the layout -
Alex Colina commented:
I hate social icons. never quite know what to do about the. match them to the colors of the website, or what. any specific suggestionsare eagerly welcome
-
Serina Patterson commented:
yeah - social icons are so tricky to et right. I'll take a look in my folder to see if there's anything that might work :)
4 Bottom menu is not uniform with the top menu 5 too dark Positive Feature on ver03.jpg 1 nice shadows on the icons :) 2 Nice! Summary:
Just about everything has been said, so I don't want to repeat, except to say that I think you've done an excellent job with this design. I agree with Rebecca and Jamal about a few of the colour issues, but I think all in all the magenta and gold work for the customer base.
I've added a few more notes for you!
Cheers, Serina
-
Alex Colina commented:
Thanks Serina. This page is going to rock! it is soo cool to have so many eyes on it! I love CF.
-
-
Positive Feature Love the colors
I love the spots of light at the top of the page. They're like mini spot lights.-
Alex Colina commented:
Yep, they are supposed to feel like closet lighting
-
Cheryl Vargas commented:
Oh wow! I totally GOT that! That's the way it felt!!! Cool!
Depth of photo
The photo draws me in and makes me want to sit down and pick out something to wear.Love the gold
I'd like to see the "schedule a consultation today' button reflect that 24 carat gold feel.Summary:
I really like the steps that direct me, lead me and tell me what to do next. I can choose to follow the steps or go straight to what feature/service I want.
I like the way the blog is separated. But I don't know if the title "from the blog" is right and I'm not sure what a better title would be.
Should " The Power Closet" be embossed? I don't know.
I'll be interested to see how you set up the blog pages so that ads can be included.
Also interested in how/where list building info will go.
So my 'star' ratings are based on anticipation of what other pages will look like. So far, SO GOOD!!!
I asked my office mate how the site made him feel. He said, "it makes me want to call you". I liked that response.
All in all....I'm smiling BIG!!!!!!!!
-
Cheryl Vargas commented:
Tim, you're right that I'm a one woman show who runs the business. But there are folks behind the scenes, professional organizers and installers.
-
Minor Problem on ver03.jpg 1 Maybe too close to the logo? 2 I think the old saying of less is more here. There is too much "glow", and it needs to be lighter to allow legibility 3 distance between the type and icon seem closer than the others? (could be a trick of the eye though?) 4 The leading here is too tight for me, maybe the same treatment as the paragraph to the left of it may suffice 5 Don't really like the colour of this! maybe because it's more bold than the colour wrapping the image 6 Same as the search bar at the top... Also drop the word "Comment" down a touch from the top of it's input field. Summary:
Overall this is a very well designed layout. There is a good balance of white space, text and imagery. The typography for the headers and paragraphs is beautifully crafted aswell. There are only a few minor errors that I have noted that you may or may not take on board but this is definitely on it's way to becoming finished!
Well done!
Minor Problem on ver03.jpg 1 Great leading picture, to create the desire to purchase. Those 4 steps are great, clear and concise. (assume the text will be sorted by the final proof). This being above the fold makes me want to look below the fold. New Idea on ver03.jpg 1 I would have thought their phone number in the top right hand corner would have been better than the search bar. If I was converted from a lead to sale on this website I want the phone number now. I know the phone number is list elsewhere but my eye does not easily locate / recognise the phone number. (Aussie P.o.V.) As the search bar is not a primary objective, I dont think it should be occuping key real estate. 2 The sales copy here should not be a passive sell. "You are only 4 steps away from controlling the chaos that is your closet. How much better and easier would your life be if you just had an organised and functional closet? Call us now to arrange one of our expert organisational consultants to take the hassle out of your closet." Dont pick on the sales copy. I only spent 2 minutes on it. Other on ver03.jpg 1 Suggestion. Make this blog post sticky, so you can choose the blog to display on your home page. The blog post on your home page should be focussed on solving your clients biggest problem and be their biggest income generator .. probably wardrobes. Cleaning up my laundry doesnt excite but fixing my wardrobe problem does. A great before and after blog with pictures showign the before and after on the home page. 2 I believe this is still good real and should be used for another call to action and not 'contact us' page. This [contact us] can be easliy accomplished by another page in the menu. (Assuming it does not crowd your header space). Suggest a call to action that goes to the contact page. You could fit two different call to actions in this space. 3 Suggestion. Drop out the contact us and make it a page on its own. move the about us to the left. add the social icons above the testimonials, which will have to move down. the search bar can slot in after the social icins. Create one or two call to actions with the space left in the bottom purple border and one of those call to actions should be about contact us. This may create more problems that it fixes, as the Testimonials will push into the bottom purple border. Summary:
WIth all the previous great reviewers comments, It is difficult to add anymore value. I have added some sugestions as most of the points have already been covered. Big Picture ... Awesome.
-
Cheryl Vargas commented:
Thanks for your feedback, Michael. I liked your comment about changing the text from passive to active. And also about the key real estate in the upper right corner.
-
Summary:
It looks great! I would only change the color of the mustard colored buttons. I agree that they are hard to read on purple. Other than that really nice work.
Positive Feature nice Minor Problem on ver03.jpg 1 I think the short line length of the testimonials make it difficult to read, in terms of getting into a rhythm. 2 I think you should continue with the gold theme for the entire button not just the border. This way, it is still noticeable, yet still in the same color scheme as the rest of the site. 3 I think the button could be a little more enticing for the user to click. Positive Feature on ver03.jpg 1 I really like the lighting effect you have placed on the contact us section Summary:
Overall great design, I just see a few minor problems with some readability as well as button styles and consistency.
Positive Feature Nice Grid Design
Very nicely organized on the page!Other More Color
May just be me though It may need other colors in the design.Summary:
Website is seen so nice,colors and bottom page is also looking good
Summary:
I find this site very beautifully done and well structured. The only thing I would change is the purple color, it is too strong I find.
Summary:
I love your design it's very beautiful with purple color. all for 5 stars!
New Idea More pictures on the main page
It would be nice if the closet picture was a carousel of maybe 5 pictures, just to show few ideas.
I was going for baby poo..but sure..mustardy has got to go