ZoomConcept Reviews
Critical Problem on logo_saycow1.png 1 Hard to make out that it is a "C" Critical Problem on logo_saycow4.png 1 Difficult to read Summary:
Hi Cate,
Sorry to be the bearer of bad news, but I think you need to start over. The current concept is looking pretty dated: the font doesn't really fit with your theme and the only visual sign of "western" is a cheap-looking clipart drawing. The text in concept 2 is also hard to read since it overlays the image.
Here are some suggestions:
Typography: If you want to evoke a Western theme that is also contemporary, I'd suggest using something like Chunkfive or Ultra. There are lots of great - and free! - fonts out there (e.g. Font Squirrel and Font Space), so it depends on what kind of atmosphere you want to convey to visitors. I've attached some examples.
Image: I would suggest staying away from clipart, but if you want to use an image, go with an illustration (or even well-made icon). Alternatively, you could hire a graphic designer (if graphic deisgn isn't your thing). I've attached a (very) rough example using a horse image (from istockphoto) and the Matchbook font.
Keep playing with it - I look forward to your next iteration!
Cheers, Serina
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Serina Patterson commented:Hi Cate,
Apologies for assuming that is is clipart (the rope really looks like it). A font-only logo would work well, too!
Cheers, Serina
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Tim Sullivan commented:You make some great font suggestions here, Serina.
I would not recommend using a bitmap image for a logo as it will degrade when scaled. Otherwise, a great review.
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Serina Patterson commented:
Thanks, Tim! I agree about the bitmap - the image should always be vector-based :)
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Michael Tanner commented:I agree with Tim. The font selections you have provided are great (personally prefer chunkfive, ultra and matchbook)
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Serina Patterson commented:
Thanks, Michael! Yeah - Matchbook and Ultra have a lot of personality. Chunkfive is an all-round winner :D
Cheers, Serina
Attached Files:
Summary:
If you are sticking with these concepts, the second is much better than the first. The rope "c" doesn't convey perspective and begins to no longer look like a rope.
I would suggest a ditching the rope idea and a better font choice.
Summary:
I would say that you need a new approach to this design. I personally do not like the rope illustration, if you go with the rope idea it needs to be more defined and needs to connect more with the type. Also I do not feel the typeface choice is the correct one, for me it doesn't relate to a cowboy. There are a few free fonts out there that you can peruse (not sure if i'm allowed to post website names).
I also think that logos should be very simple, something to always keep in mind... You do not need to include a whole rope that is fully illustrated... You could take just a few of the shapes that make it up and simplify the rope idea even more. For me that would be a more engaging logo, and also a logo that could expand to a very well designed identity.
Hope I have helped!
Serious Problem Doesn't work!
I have no idea what this company does from this logo. I like what you tried to do with the "C" but the application is poor. Dig around and look at some other rodeo logos for inspiration... Perhaps you could do something with bull horns?!Critical Problem Dated
The yellow and the text are very datedPositive Feature Brand
Why not brand it with a 'brand' seems like using a branding iron (not sure if this is the right jargon) would make sense for a printing company that is focused on the rodeo/cowboy market.New Idea Stencil
If you want to go with the idea of the lasso, maybe try styling it in a a stencil style. Something similar to even the concept feedback logo.Summary:
I would probably look at some color schemes of other logos first, because building a site around these colors will be very difficult.
Serious Problem The rope doesn't wrk as a c
I read this as 'Say owboy', had to look at it twice to get it.Other Take a different route to your goal
How about a deep dive to think about other visual elements from a rodeo? Perhaps visual pun that only insiders would get....graphic elements beyond hats and ropes? Gloves? Barrels? Gates? I'd also expect the (pardon the phrase) sexual innuendo that comes along with the phrase "Say Cowboy". If you're open to changing the phrase, perhaps there are some 'double entendre' phrases that have a natural graphic and insider meaning. http://www.legendsofamerica.com/we-slang.htmlSummary:
I think the idea has promise but you need to dive deeper into making a t-shirt that has some stronger appeal. Once you get the phrase(s) correct, the art will naturally flow and be more successful.
Good luck!
Summary:
The branding is very confusing what type of customer you are aiming towards for example is it for a restaurant or a bar or fashion products. If to choose one from the 2, I prefer the 1st logo, as it quite creative and it attract attention, Maybe try to play with different fonts.
New Idea Some suggestions
Not sure if you are roped to using the ropes (sorry, couldn't resist); perhaps you might want to consider incorporating a cowboy hat (or something that's more iconic). Font could certainly be more interesting too.Positive Feature my biggest problem is i do not like the Say cowboy text Summary:
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Tim Sullivan commented:
Welcome to Concept Feedback. Here are some guidelines to help you get started:
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Writing reviews with few or no constructive comments is called an empty review. It is a practice that is discouraged.
If you have not already done so, I suggest you take a few minutes to read some reviews that have been written by established CF members. There are many talented designers here who freely give of themselves by writing reviews that help their fellow CF community members. It is possible to learn a great deal by reading their reviews.
Since CF is a mutual support community, many of CF’s best reviewers will look at the reviews written by new members before taking the time and effort to write a review for them. If a new member is putting effort into his/her reviews, established CF members are glad to write thoughtful reviews for the person. On the other hand, if a new member is writing empty reviews, established members are seldom willing to expend their energies on that person’s behalf.
There is no required formula to follow in writing a review. Each of us has his/her own style. However, to help you get started, here are a few questions that you might address in a review:
- What works about the design and why?
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- How can the design be improved? Specific, actionable comments are encouraged.
- Does the design effectively communicate its message? If not, why not and how can it be improved?
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- Do the design’s colors support its message?
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Reviews that have already been posted can be edited. I suggest that you return to any reviews you have written that do not provide insightful, meaningful feedback and take time to rewrite them. This will improve your standing within the community and increase the likelihood that you will receive well written reviews when you post a concept. If you need help understanding how to use the review page interface, let me know and I will be glad to walk you through it.
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Critical Problem Rope is ugly. Find a different design, horseshoe, or cowboy hat, etc. Summary:
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Rebecca Perry commented:James, leaving negative comments with no suggestions on how to improve isn't constructive criticism.
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Summary:
Like the others I think it is hard to read. Perhaps if you tried to make the yellow color in the C black, and the black color white, it would be much easer to read.
Positive Feature on logo_saycow1.png 1 I like this cord. New Idea on logo_saycow1.png 1 another font for text. New Idea on logo_saycow4.png 1 Very hard to read...Black on yellow on white. Critical Problem the typeface could be stronger or less themed New Idea Perhaps try thicker stroke or less elements to the rope (i.e. fewer or larger parts
No worry...I appreciate the honesty. The rope isn't a clip art actually, it was added for some variety/color. I was thinking of using only type and after your suggestion, maybe I'll do that, or get a designer to help out. Thanks!