ZoomConcept Reviews
Minor Problem Too small
the design text has almost as much importance as your name. I liked the second round of the text better.Summary:
Simplicity is always the best. I think I like the second iteration of the text better. Your name was bigger and I think the design is second in terms of importance. As Conor said, the ts is a bit too small for me too. Keep it up your close!
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Marjorie Lazaro commented:Here is what I'm talking about. I made the circle slightly bigger and the design less evident. I think it has a softer touch and you could even have it in dark gray instead of black. The summum of nice and clean :-D
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Summary:
Hi Tim,
I think you are definitely going in the right direction in terms of classic simplicity. Looking through your previous iterations, though, I think the image in concept #4 from v1 is much stronger. The current one would be harder to scale well since the abbreviation would get lost. If you want to go with a chemistry-like theme, though - just take out the circle and increase the abbreviation and it will look like an element from the periodic table!
In terms of type, I like the this iteration one much better - it is clean, uniform, and easy to read. Placing it on one line and centered with the box (somewhat like interation #2) would work as well.
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Tim Sullivan commented:
I do not think scalability will be a problem. As it is displayed here, the logo is 2.4 inches in length and the "ts" is equivalent to 27 pt's. So, it can easily be reduced to half its current size or less and still be readable.
So many people have commented on the size of the initials, that I have looked at them very closely. The reason I have not enlarged them is because of the "classic simplicity" that you mention, and that is very important to me.
I definitely want to emphasize the relation between the circle and the square. The circle sits right on the square's center horizontal and vertical axes, creating an explicit relation between them. I want to maintain this relation both for the sake of balance and because shapes, forms, and their relations are so important to graphic design, and I hope can be used to symbolize it. Plus, I like the elegance and drama.
Yet, I am actively looking at all suggestions that the initials should be enlarged, and/or the circle removed.
Thanks for all your comments and suggestions.
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Summary:
simple, memorable. not much else to say. Helvetica rules!
SUGGESTION: How about you eliminate the TS in the logo?
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Tim Sullivan commented:
Thanks, Alex. Coming from you, the rating means a lot.
I agree, Helvetica rules. However, this is Franklin Gothic.
I have thought about eliminating the ts. It may be the way to go.
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Alex Colina commented:on second thought. the lack of the ts changes the feel radically, it is almost a different logo and I like what you had....
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Minor Problem Keep playing with the "ts" inside the square. It seems very small and almost insignificant, like something that is just there to be there. Use your initials to a greater effect. Positive Feature Versatile
Simple enough to be useful across many different mediums while still remaining recognizable.Minor Problem ts is a little bit small
People may forget the name, but the image will be remembered in most cases, so I would make the initials just a little bit larger. I like its location in the upper left.Positive Feature Nice !
It's just what you're trying to project: simple, timeless, elegant and easily recognizable. The design allows you to play with various colors.Summary:
I really like it and it works perfect for what you are looking for. Nice job =)
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Tim Sullivan commented:
Thanks you for your comments.
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Thanks for your comments, Majorie. I my comments to Serina's review I explained a bit about what I am trying to achieve in the logo and why I have sized the elements they way I have. I you could read that and let me know if you have any further insights, that would be appreciated.