ZoomConcept Reviews
Positive Feature It's Interesting
At first glance, I got it, because I know what you do.Summary:
I don't think its pretty. But then, perhaps its not supposed to be.
The more I Iook at the logo, the more I "get" that the stark black and whiteness is to demonstrate that your design skills can go from basic to everything in between.
Trouble is, I think people will look at this logo as an example of what you can do for them. And because you've taught me so well here, the logo kinda looks like you could be someone just starting out. (sorry)
I showed it to some co-workers here at McCormick Place and asked if they could determine what your company does based on this logo...none could. :-(
A couple even said they thought the "A" in the drawing was a ladder. (I work with a bunch of guys) LOL
Another guy said add the word "design" italicized or scripted underneath the word creative in 'red'.
So...I was a little tough on you. But you guys are teaching me...its your fault!
And because of your 'just for fun' posting, now I feel comfortable posting the one I didn't post earlier!
Cheers
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Aaran Casey commented:Hey, nice review yeah 'm not sold on it either… but just like to get feedback!
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Summary:
The concept is good, but everything looks too tight, maybe you could increase the space between the "A' and "creative" and what about reduce the font size and increase the tracking too?
I've been playing with this idea too
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Aaran Casey commented:
Nice, not really me, but nice try!
Attached Files:
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Summary:
Hi Aaran,
I was more interested with the pencil rough you started with in your last logo. I actually really liked what you did with the typography of the A and Z in that version - this one is really not happening for me. The positive to negative space and balance feel all out of sorts.
I think I put a like up on dribbble for your last logo version. I can see why people think it was a bit busy or too 'on trend' but at the heart of it was some nice typographical work with your A and Z.
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Aaran Casey commented:
Emma, as always spot n, at this stage I'm still mucking around, personally I liked that version way better, but we will see how it goes!
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Minor Problem on Screen shot 2011-09-21 at 10.24.31 AM.png 1 Needs some aligning don't you think? -
Aaran Casey commented:
good spotting Hendra!
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Gravity Studios commented:I think so too...
Summary:
Overall I like it allot, very creative! Agree with above comments, to bold though. I would make the whole A a lot smaller.
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Positive Feature on Screen shot 2011-09-21 at 10.24.31 AM.png 1 Brilliant! 2 This font is spot on too. Summary:
Hey Aaran
Great idea, love how you've used the Z.
I just think it's a little big, blocky, bold. I think some way or another it needs toning down and making more subtle.
I'm really struggling to put into words what I mean, but I guess you could say if you removed the creative it would seem to me to be a logo for say a construction company or suchlike.
Great idea in essence....
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Aaran Casey commented:
yeah, I know it's a bit big without creative it could definitely be mistaken for a builder, or something that I am NOT!
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Summary:
Could you make the A an Easel or drawing board? In a very naive style... ?
I actually quite like it ... looks Bauhaus to me..
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Aaran Casey commented:
Thanks Lisa, yeah I like it but te more people point out that by itself it looks like something builder-ish I am put off…
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Positive Feature Love the Z inside the A. Very creative. Wonder what it would look like if the A and Z were roundy. Get rid of the sharp corners. Minor Problem on Screen shot 2011-09-21 at 10.24.31 AM.png 1 The crossbar in the A seems quite low and the negative space feels blocky. Summary:
A+ for thinking outside the box and having fun with letterforms. Where I think this design falls short is that the Z feels trapped inside the A. Also, there is such a great disparity between their sizes that they don't relate to each other comfortably. It seems like the Z is secondary to the A. Since they are equally important in your name, I would like to see some equality in their presentation.
Like Emma, I too felt your first concept was stronger and in fact had much potential.
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Aaran Casey commented:
Thanks I personally liked the other version as well, and I am tweaking it…
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Positive Feature I love the idea!
The idea is very abstract and original, I like it's simplicity too!Good simple colors
The colours being black and white expresses the simplicity even further, and should stay the same.New Idea New Font
I suggest you change the font slightly, still all capitals, but to a more straight and thinner one. Also, the Z looks a little crooked and the top right corner looks too far to the right, so changing the font will affect that, unless you keep two different fonts, the Z being another and the CREATIVE staying the same or slightly different.Summary:
I love the idea, it's very simple and original. The font is nice and the colours being black and white explain the simplicity more.
I would improve by two ways:
- Make the Z less crooked and change all the font to a more straight and thinner font.
- Make the Z a different font to the CREATIVE, the Z looks a little crooked but the CREATIVE is better.
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Aaran Casey commented:
Ill award based on trying to help
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Sajid Mamun commented:Thanks very much Aaran.
- Make the Z less crooked and change all the font to a more straight and thinner font.
Other Creative?
I assume this is a logo that represents A to Z creative. It's clever however I don't see a that the logo reflects creativity. Which is typically represented with curved lines and splashes of colour.-
Aaran Casey commented:
Are you for real?
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Summary:
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Aaran Casey commented:
Seriously? Wow so helpful, if you post a concept I will rip it to pieces!
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Minor Problem the Z
the name is AZ CREATIVE? i think its a awesome logo