ZoomConcept Reviews
Minor Problem on ThisIsInfinite-WhatWeDo-091911.jpg 1 My recommendation is to use a different font weight for the headline from the body copy. This is not strictly necessary because the yellow does differentiate them. Nonetheless, a different weight would strengthen the headline. I recommend considering a condensed bold in the same font, if you have it. Minor Problem on ThisIsInfinite-WebsiteDesign-091911.jpg 1 Placing the nav indicator to the right side of the menu item is confusing. I found myself if wondering it were a design element or a nav indicator. I finally settled on the later, but only looking at the other pages. 2 In themselves, I like these colors, but their comparatively low saturation does not match the high intensity yellow and blues used elsewhere. 3 Hanging punctuation will give you better optical alignment. Serious Problem on ThisIsInfinite-InternetMarketing-091911.jpg 1 The yellow underline is way too prominent. It draws my attention more than the logo. Serious Problem on ThisIsInfinite-WhatWeDo-091911.jpg 1 The blue stroke with lowered opacity is visually weak. You actually don't need the stroke at all. What could be stronger than bright yellow against a dark image? Critical Problem on ThisIsInfinite-InternetMarketing-091911.jpg 1 Skewing the text weakens it and seems out of place in your overall design. 2 The blue highlighting is wreaking havoc with your visual hierarchy. Other on ThisIsInfinite-InternetMarketing-091911.jpg 1 Yellow and black is powerful combination. Use it judiciously and with an eye toward maintaining your visual hierarchy. Summary:
Hi Kayvanm,
What I notice first when looking at your layout is the yellow circle with Internet Marketing. Then, my eye immediately heads to the text next to it, but before I read it I am drawn down to the sea of blue highlighting, and actually read that before the primary intro text. All in all, my eye just bounces around the page.
With a black background and dark b/w image, any color really stands out. The visual hierarchy needs to be given more attention. The bottom half of the page draws my attention much more than the top half.
The two nav bar's are confusing to me. Which is primary and which is secondary?
This may be personal, but for a creative company, I find the design dark and foreboding. A dark, wet street does not suggest the innovation and insight into the human psyche that I would personally look for from an internet design and marketing firm. If someone just showed me this photo and asked where it might be used, my first reaction would be to say in an insurance ad.
As a final point, the page needs a single clear CTA positioned high up on it. It's OK to keep the additional ones, but there should be one which is clearly the main CTA on the page.
I hope some of this helps.
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Minor Problem on ThisIsInfinite-InternetMarketing-091911.jpg 1 a solid yellow circle with a blue stroke and skewed text. Was this done in MS Word? 2 use a graph to show measurable results. 3 there is so many different things you could have done to accentuate the links which represent the core concepts of what this company specializes in. at a minimum, identifiable icons, use your imagination!! 4 check for grammar issues 5 Logo is the first place you should start, then redesign around it. Minor Problem on ThisIsInfinite-WhatWeDo-091911.jpg 1 wasted space Summary:
Hi Kayvanm - You asked for honesty, so honesty it is..... As brutally harsh as this may sound, you really need to start over on this one. I agree with Tim on many of his points, & I hope I'm not repetitive on any of them.
The logo itself doesn't convey a "modern, creative, & cool" company. Start there and redesign around it. There is only one image used throughout which appears to be a cropped screenshot. There is absolutely nothing that shows off any design skills that would compel someone viewing these pages to want to hire this firm. At a minimum show: button gradients, rounded corners, and text shadows using CSS3, typography, etc, to demonstrate your expertise in emerging technologies. With so much competition out there, you really need to make yours stand out from the rest. Also, where is the CTA?
I've seen your other concepts, and this one isn't anything near the quality of work you have previously put out. You have the skills and can do so much better. :-(
Please see my notes...
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Tim Sullivan commented:Rebecca - Your comments and suggestions are well spoken.
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Rebecca Perry commented:thank you Tim....ditto!
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Kayvanm commented:Rebecaa, why you always hating on me gir?! kidding ;)
Great point about logo design, and starting from there. You made me think of including lower text more into the revised design....genius!
Attached Files:
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Minor Problem on ThisIsInfinite-InternetMarketing-091911.jpg 1 wrong color combination 2 try making the font yellow and get rid of the line 3 definitely redesign 4 try a different background 5 align items to the right 6 not cool 7 try something else 8 more space 9 more space Critical Problem on ThisIsInfinite-InternetMarketing-091911.jpg 1 too many fonts on your design, try experimenting with different fonts to make the design more creative (the fonts that you used makes it look a little boring) but don't use too many (3 maybe 4 should be enough) -
Kayvanm commented:
Genius & poignant comment! Thanks David...will try.
Summary:
Hello Kayvanm i hope this is helpful, good luck on your project
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Minor Problem on ThisIsInfinite-InternetMarketing-091911.jpg 1 This to me seems to far to the left, should either be in line with the logo or bring the logo at the top further out. 2 Same as last issue, these line up with the lings, but the logo on the other side does, either bring these in, or move the logo out imo. 3 Not sure if you need this. 4 Not sure I agree with the sub menu on this page. I know its an inner page, but for users landing on this page it is a distraction to them, and may be see as the main menu. Minor Problem on ThisIsInfinite-WhatWeDo-091911.jpg 1 Again, don't think you need this. Although on the other page you had an intro before the links, and I think this page needs it as well. Minor Problem on ThisIsInfinite-WebsiteDesign-091911.jpg 1 This to me loses it effect over the multiple pages, and having a testimonial on this page, seems a waste of space to me. Would rather see something that either answers the 'why' or 'what' Positive Feature on ThisIsInfinite-InternetMarketing-091911.jpg 1 This area really works for me, and has good flow from the logo. New Idea on ThisIsInfinite-InternetMarketing-091911.jpg 1 Icons here would give the user instant recognition of what these are. Initially when I scanned the page, I thought these were just footer links. New Idea on ThisIsInfinite-WhatWeDo-091911.jpg 1 As a consumer I would like to see more examples of work. Summary:
Overall I think the feeling does work and portrays 'cool, creative, and expertise', there are just some minor layout issues that I think throw the design off slightly.
I do agree about the logo that some others have said, however I do think the feeling of this site does work for me.
In summary I would make it more consistent and for each page look at WHY the user is there and WHAT they are after. On the inside pages I think the larger header, really is a waste of space.
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Kayvanm commented:
Thanks Warwick - great comments :)
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Minor Problem on ThisIsInfinite-InternetMarketing-091911.jpg 1 Don't like the skewed text ... whole image does nothing for me. 2 Need to group this visually ... hard to tell that the pic relates to the stats and the text. The line is not enough 3 Use some icons down here 4 These are just terrible! 5 Not sure about the slashes 6 Is the white on black readable at the correct size? Too high contrast I think certainly some people will struggle. Minor Problem on ThisIsInfinite-WhatWeDo-091911.jpg 1 This all needs to be grouped together visually... in a low key way ... even a very pale shade of grey fill behind the whole lot would be fine.... Minor Problem on ThisIsInfinite-WebsiteDesign-091911.jpg 1 When you use ALL CAPS it looks like you are shouting ... only use it where it is effective. Lower case (with intial Cap) is much more readable. Serious Problem on ThisIsInfinite-WebsiteDesign-091911.jpg 1 Can't tell what this is related to .... really need to group your info meaningfully. Positive Feature on ThisIsInfinite-InternetMarketing-091911.jpg 1 Like this Positive Feature on ThisIsInfinite-WebsiteDesign-091911.jpg 1 Like the focus on process ... very important for a design compnay. Summary:
Hmmm work to be done (:
Too many fonts and different sizes (but that has been said before)
Not sure the background works ... can't tell what it is ... just distracting.... try and go simple if you want to look modern and cool that is the Web 2.0 way and seems to be carrying on into Web 3.0
Look forward to your next iteration... remember to post a link back to this one when you do ... then people can follow your progress and learn from you too (:
Lisa
Summary:
Hello,
I agree with Tim and Rebecca on their detailed comments. In addition to bright colors, you are using too many different styles on the same page, which does not facilitate tracking. You should use two different fonts, one for titles and links to menus with different sizes, and one for content is better. On your home page, there are four menus and each has a personal style. It's too much variety. I advise you to harmonize graphics such as circles that you use to highlight certain information: Choose a type of circle and a type of effect and applies to all elements circles. In fact, you create a circle with an outer glow blue, then another circle with a black line on the inside. Harmonize!
I also support what said Rebecca about the logo, rework it, it gives one side more modern and current.
I guess the menu "overview / website design ..." is the sub-menu of "what we do". We do not understand very well. As Tim says, the hierarchy of elements should be reviewed.
Hoping this helps, (and sorry for my bad english!)
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Kayvanm commented:
You really think the hiearchy of the main navigation and sub-navigation does not work that well? Is it sizing or spacing or what?
Also, when you say there are 4 menus on homepage - which image and area are you specifically talking about?
You have great points, so im looking forward to your comments!
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Tim Sullivan commented:
Speaking for myself, I think part of the problem we are having with the main nav vs sub-nav, is that we are looking at static pages, so it's hard to get a sense of the sub-nav changing in relation to the main nav. This is compounded by the fact that the same main nav item is highlighted on all the pages we have and the sub-nav menu items are the same on all the pages. On a live site this would very different, which could certainly improve I relate to the main and sub nav's.
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Mlm Marie commented:When we look at your homepage, we have the first navigation : "who we are, what we do ....", the sub-nav , in the footer, the social links and in the right bottom, "work with us etc ..." And I found there is too much fonts, sizes, different styles too navigate ...
Fot the sub menu, it's right, as we are looking at static page, we don't realize the relation beetween first and second navigation level.
However, I think it should be a link between the active link on the first menu level, and its sub menu. You could choose a color overview, which extends under the submenu. The font size of the sub menu could be more discrete.
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New Idea on ThisIsInfinite-InternetMarketing-091911.jpg 1 This look good other than the underline is more prominent than the logo, i really like the idea with the back background bar with a gradient i would just say you don't want the logo popping out of the of the bar it looks out of place Summary:
I really like this just one point i would look at, its a nice clean design does not distract the eye to much
Summary:
Hi, I think that the font in the menu doesn't fit the overal design... Maybe using a different font family would look better.
Lots of great points Tim. Especially on hierachy, skewed text, and color! Thanks man.