ZoomConcept Reviews
Minor Problem on Poster2.jpg 1 This works on so many levels. It first catches attention with the bright colours. It then displays all the issue of vaccinations in friendly and accessible way. The central arrow subtly reinforces that vaccines are not something to be afraid of but actually give parents the power to protect their children. I can't praise this enough. 2 I think these need to be strong, because they provide the "next step" for interested parents. At the moment, they are lost in the design. Minor Problem on V-Banner.jpg 1 I think this would work better if the orange duck was yellow. Having two odd coloured ducks dilutes the power of the message. 2 I think this needs to be stronger, for as stated elsewhere, it provides the "next step" for interested parents. 3 I think the branding needs to be stronger to. Positive Feature on Poster2.jpg 1 Excellent logo design. The pastel colours make it welcoming, while the capitals hint at the importance of vaccinations. Good work! New Idea on Portfolio.jpg 1 This image isn't as good as your poster images. It works very well in the layout. However, it just seems like a random toy image, whereas your poster images strongly communicated a message. You can leave it as it is. However, given how awesome the poster image is, it is a shame to settle for second best. New Idea on brochure.jpg 1 I think this particular layout is on the weak side. The headline says "Immunisation Simplified". However, its then followed by a wall of dense text (which is the exact opposite of simplification)! I would try and break up the text. Consider using an opening summary paragraph that uses icons to present the core messages in a simplified and more accessible manner (so people can quickly get the jist). You can then follow it with the more detailed text. Summary:
On the whole this is a really strong and brilliant ad campaign. Vaccination can be a confusing for parents, especially with the scare stories that circulate in the news about certain vaccines. However, the bright colours, toy imagery and the clean look of this design helps to put a friendly face on the subject.
The first image of the "vaccine wheel" is brilliant. I love the way it combines all the issues surrounding vaccinations and presents it in a friendly and accessible way. Some of the other images, however, aren't as strong. In particular, the crane (on the production page), looks like a random toy image.
One aspect that is a little weak on the posters is the lack of a call to action. The web address and phone numbers provide interested parents with the "next step". However, they are too small and so get lost in the design.
Overall, this is brilliant work. You have obviously put a lot of thought into it.
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Michelle Rauh commented:The brochure is hard to explain. It is halfed and tri-folded. You see the images of the toys when you open the tri-fold, but its cut so the the headline "Vaccination Simplified" is still shown.
Then you unfold the image of the toys to see the information text. Which is the reason why it is just text, otherwise going from the busy view of the toy image to a page with more images would be too much, so I just did clean text. I think I should do a seperate concept for the brochure, that images I posted doesn't explain it clearly enough I think.
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Summary:
Hands down beautiful. Amazing concept, masterfully executed!
At one point I stopped evaluating and tried to read the information! and my kids are well past immunizations and such. Just makes the information very compelling and relatable. Not to mention that ironically it is probably those toys that carry most of the stuff we need our kids vaccinated against!!
Beautiful
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Alex Colina commented:wow. just read your profile. so young. so talented. congratulations you have a bright future ahead.
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Ezequiel Jaime commented:
I agree, great concept!
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Summary:
Nice clean site! Good use of imagery and type. Since there's a lot of bright colors going on, maybe some of the type could be grey or black?
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Ezequiel Jaime commented:
Short feedback but straight to the point. Very valuable, good one Devin.
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Minor Problem Color and arrow
The color and location of the "Vaccine" arrow pointing to "help" which seem to be the biggest theme of the first poster is fighting for attention with the dark blue of "laws". Since the Dark blue is the only dark color on the image it is the stangout. If you want to draw the attention to Vaccine Help then consider swapping the text around in the two colors and pointing the arrow to the right. For more empahsis make the arrow dark blue as well. The Vaccine Help will be the standout on the page. Also having the text oriented on an angle like that make it slower to read and assimilate especially at 40-50 degree angle. Having the arrow point directly right makes it easier and much quicker to read and understand. Having the Arrow in dark blue versus white text also increases the readability due to the high contrast. Having the "Vaccine "arrow point at the "Help" on the outside edge and having them both in bold colors and dark blue. Studies on colors show that dark blue is a trust inducing color. It is not by chance that more banks and financial institutions use this color. And IBM too. Using the key message in dark blue will impart trust. Having the "Vaccine "arrow point at the "Help" on the outside edge and having them both in bold colors (dark blue) will increase legibilitySummary:
Minor problem (not critical as the logo shows -it screwed up when posting -twice)
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Michelle Rauh commented:
I think I need to re-upload this. Its not BLUE its PURPLE! Something super screwy happened to my colors. In addition that bright blue is a turquoise. I'm very sad with how the colors look when I posted this.
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Minor Problem Did you upload it as cmyk, that usually makes it looks neon. Positive Feature Overall I love the white space with the full colors, if you had used background colors it would have been too much. I would change the font in the wheel though, Make it smaller and also kerning should be taking into consideration. To far apart. Otherwise love the title and paragraph usage. Positive Feature I'm a sucker for primary colors.
The colors get my attention. I know right away your site is about vaccines.Summary:
Hi!
I didn't see a link to your live site, but from what I gather the 'spin and play' is your home page. I'm not a design expert. I'm offering a user perspective.
It's difficult for me to read the green on white because the type is very small and its more text than I care to decipher.
I want the arrow on your 'spin and play' to guide me to where I should go next. I don't want to decide on my own. Is 'help' where you want me to go?
As a parent I don't know why I would care about laws on vaccination.
I don't know what 'aid' refers to so I wouldn't click there.
I get what 'why' may lead me to, but that's not where I want to go. I want to know where I can go to get my child vaccinated. Your home page doesn't tell me that.
For what city are you providing this information?
Where do I go to get info on vaccinations for toddlers, infants or teens?
The experts tell me that people don't want to read a lot of text if they don't have to. Make the information short/sweet and make decisions for the reader.
I hope that helps. That's my home page review. The typeface on the other pages was too small for me to view.
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Cheryl Vargas commented:My bad. I thought this was a website. Note to self: Read concept intro more thoroughly!
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Michelle Rauh commented:
It's alright!
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Summary:
IN OTHER WORDS: IT'S AWESOME ;-)
PLAYFUL GETS THE MESSAGE ACROSS COLOURFULL VERY CLEAR FONTS ARE EXCELLENT LOVE THE VACCINATION LOGO THIS IS COMMUNICATION ON ALL LEVELS
SORRY THAT IT'S NOT ONLINE
I don't want to arrive to review after Madhu anymore! Dude, great feedback, once more.