ZoomConcept Reviews
Serious Problem UI and flow needs improvement
The site is not immediately understandable and does not guide the user through it.Positive Feature Design & Colors
Overall very nice color and design strategySummary:
The site has a good design foundation and can be a great site with more thought put into the user experience. Also, I like the logo but it blends to much with the background.
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Michael Basso commented:I would start with the photos to the right. Make them bigger and add a caption with the name of the destination so the user does not have to arrow over each one. I would also make them sortable based on views, ratings, reviews, etc. Hope that helps. If I think of more ideads I'll let you know.
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Samuel Fitz commented:
Great - much appreciated!
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Minor Problem Drop shadows
The full drop shadows on all the boxes make them seem like buttons that should be pressed. If you want to keep a shadow, use them on the bottom and right sides only.Minor Problem on Screen Shot 2011-08-31 at 4.52.01 PM.png 1 Right align the navigation with the rest of the columns here. 2 What is this? Are they just random photos? Are they this week's hot destinations? Use a headline to give some direction here. Positive Feature Textures
The Textures throughout are really nice. Subtle enough to make an impact.Positive Feature on Screen Shot 2011-08-31 at 4.52.01 PM.png 1 This is a nice design. A bold title, a small follow up description, and a hand-written note to send the user off to another page. Good work. New Idea on Screen Shot 2011-08-31 at 4.52.21 PM.png 1 This is a nice touch, but it can't overhang the box - it doesn't look realistic. Keep it in the white area. Summary:
Hi Samuel. I think this design is looking good. It's pretty clean, but it does lack an immediate description of what you can do with this site. Is this statewide, national, or international? Are you just leisurely travelers or are you an organization that seeks users feedback based on some rating system? A few short sentences up front would be really helpful.
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Samuel Fitz commented:
Thanks for the notes on layout clean-up. I think your point about a clear message/description of the site's purpose is a key element that needs to be introduced. Now I need to figure out where it belongs! Thanks for the thoughtful feedback Andy. Sam
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Summary:
There something useful I learned in copy writing is this question
"So what?"
*"All Trips" "So what I don't know what all trips is... what's in it for me? ... don't know?"
"Discover the places we love" "So what, ok it's sharing website maybe I like these place that other people like"
Another example
"Lake Tahoe California" "So what never heard of it"
BUT in small print
"Beautiful lake. A dozen ski resorts Active community, Lively night life"
"So what ... Beautiful lake.... A dozen ski resorts Active community...... Lively night life....... Sound pretty fantastic!! where is it? Lake Tahoe California... I'll check it out"
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Samuel Fitz commented:
Thanks Charles. This is a nice mantra to follow when reviewing the page heirarchy.
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Serious Problem Design
I must say that the colors used in this design could be much better.Summary:
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Samuel Fitz commented:
It would be nice if you could offer more than this. Your review is less than helpful at this point. Any constructive criticism would be much appreciated.
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Thanks for the feedback. I think i'm stuck in the color appreciation mode right now. How would you suggest improving the understandability / usability?