ZoomConcept Reviews
Summary:
Hi Paul. You are kidding right. You've reviewed a 'concept' by Ezequiel about saving concept feedback by giving quality useful reviews to people (which you haven't in the slightest) You have emphasised his point quite nicely though.
There are lots of people on here who will be much more willing to help you out and give you good constructive feedback if you put a little bit of effort into your reviews.(why should we give you our time if you can't give us yours?) It's a give and take thing. It doesn't take much to write a few lines giving your thoughts and feedback on a design. You'll get a lot more positive responses if you can.
regards
Summary:
Well, we were recently discussing about ignoring users that only want to get their piece without giving, so probably I shouldn't be reviewing this but maybe you can watch and learn.
Here's my feedback:
All in all, it does not look bad at all but here're some points to check:
a) Not very fond of the typepaces, they look too structured to be environment-friendly. I'd go for a more organic font.
b) The concept has leg, you have covered the most important things we should take care of, water with the drop, global warming with the sun and earth with plant. It's cool how you put it all together. Good one here.
c) Reduction issues: the sun rays and the little plant won't be visible if you need to scale down the logo pretty much. But it's also true if you take out the rays would be hard to realize it's actually the sun. Maybe adding some shadings and lights will help better.
d) I'd tone up the green a little bit, looks like dead green.
e) Kerning major issues: The "a" and "e" look compact while the "n" seems to be far apart. You should fix that, also, I don't think the "connection" between the first 2 letters is adding anything to the concept.
That's all I can see, I'm sure more partners will have something else to add but I think I have covered the basic issues.
Like I said, it's a good concept but still need lots of work.
Good luck and next time, please do an effort when reviewing.
Thanks in advance.
Summary:
Beyond my better judgement, like Eze I will help you out a little bit!
3 Words: Black and White? - How will it look in b&w? If you keep it this way it will look crap, and be unreadable…
IMHO - I think you are heading down the wrong path, the font is wrong, it's all too classic for the new agedness of the "An Environmental Network"
My advice is too research logo's a bit more, and get a better understanding of what designer's tend to go with in the "environmental design" it's generally a lot less rigid, and a lot more free and flowing…
Now it's your turn to go back to the blank reviews and help out your community!
Minor Problem Colours
The colour palette is definitely too muted, a much more vibrant green could improve this.Negative Space
Nice use of the negative space for the water and sun. The plant doesn't seem to follow the same intuitive use of negative space, seems thrown in.Positive Feature Font
The font doesn't feel like a green or environmental font. I think a font change, or even create the letters yourself to accommodate more for the negative space design. For example the sun in the "e" looks a bit like a stretched half circle. Check out some of these negative space logos: http://velvetant.net/blog/45-logos-that-utilize-negative-space-effectively/Summary:
I really like the concept. The water, sun, earth message is conveyed and is a great idea. Some things to consider:
I think the font could be changed, along with the colours. More vibrant colours especially the green.
A bit of custom created letters could be used to create nicer negative space to represent the water, sun and plant.
Positive Feature Concept
Concept is goodNew Idea Drop
Try to make the drop shape inside "a" look exactly like drop.New Idea on aenreview.png 1 You can try plant inside the bottle Summary:
Isnt there too much going on for a logo ? I learned that 1 or max two concepts or main elements is enuf its just a logo you cant put everything in it just the BEST one.
The a and e combination is not at all working rather it is adding more to the downside. And overall typeography thing should be reviewed
Critical Problem The A to E ligature seems off. Summary:
I think there's just too many metaphors you're trying to go after. There's sun, then there's a vine, and there's water. I would go for one symbol/metaphor rather than try to create a little ecosystem out of your brand logo.
