ZoomConcept Reviews
Serious Problem on Logo.jpg 1 Reflections are kind of old hat stuff now. However, if you are set on it, make the reflection a natural one :) The way you have it is as if it were a shadow due to backlighting. Reflections should be directed at the light source and maintain a 180 degree relationship with the object. Other on Logo.jpg 1 Why the different colors? I'm not saying it's a bad thing or that it looks bad, but what is the purpose of this? If there's not a reason for something in a logo then it probably is just complicating things more. 2 I'm not sure including ".com" in logos is really all that useful. Kind of makes it feel 90s-esque. Summary:
I don't like the font. The angles seem odd to me and it looks more like oblique text than it does italics. The "m" is especially awkward.
It really just doesn't have a gadget, tech-like feel to it. It's very organic and disjointed. It needs to have a better flow and more rigidity. You don't accomplish the sleekness, nor the simplicity that you defined in your description.
I would suggest using a cooler color. Technology is typically shades of blues, grays, etc. Think about IBM, Apple, Intel, Microsoft, etc.
You probably could work with what you have, but it wouldn't be a bad idea to do some more exploring either since you are still quite a way off.
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Patrick Niebrzydowski commented:I think overall the font has the right feel to it, but I don't think it's technically sound, here's a couple suggestions for possible tweaks that could help it stand out better:
- Angle the top left and bottom right corners of the o
- Angle the inside corner of the e
- Raise the "bar" in the e slightly to reduce it's bowl size
- Get rid of the tail in the t
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Ryan Bentin commented:
I tried to do what you said but its not working, it's only making it look worse.
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Ryan Bentin commented:
I'm new to design and I have much to learn. You guys are great, thank you so much for all your suggestions and feedback.
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Patrick Niebrzydowski commented:
ha, yes that could be the ideas or just the technicality of it. Messing with fonts is always a difficult proposition.
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Ryan Bentin commented:
Yeah when i messed with the O it looked great but not matching and very organic looking. Great idea though.
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Other A thought
Hey Ryan, I noticed you said you're 'new to designing' and before anything else, I want to say that you're doing well. By that, I mean I've you're executing your ideas pretty well and that's a big part of the battle. I, too, think that the typeface may be off and the overall concept needs to be revisited. I have been known to start ideas without a rock solid concept and that's where us newbies go wrong. Keep sketching and see what develops. I do it too! I echo the '.com' not being necessary and reflections of logos not being design forward anymore. I say scrap it and simplify. The right typeface may bring a good facelift. The "T" made into blocks is not bad, maybe rework some variations of it.Summary:
Keep sketching and see what develops.
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Ryan Bentin commented:
That is certainly a problem for myself in that I do tend to rush things to much. Not much thought really went into it I'd have to admit. In my defense, I was only creating this for a mock website to practice my page layout skills.
Thank you for the comment. You really killed me on the score board though man, jeez ease up a bit. haha
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Summary:
Does the logo communicate the message you want it to communicate?
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Ryan Bentin commented:
No it does not. I liked the way it looked. Shame on me. lol
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Summary:
I prefer the blue one over the earth colored one as it's easier on the eyes. The darker logo has this archaic, older look and reminds me of some of the logos advertisement agencies uses. For the blue one, have you tried to add a gradient of blue to the letters as well? I'm not sure how it would look, but perhaps it would make the letters stand out a bit more. I like the simplicity and look for the logo so far. Simple designs are sometimes the best ones (like Engadget's logo).
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Ryan Bentin commented:
I tried that as well, but no good :( Thanks though!
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Summary:
Has it an objective? You can modernize a lot this logo, it seems too serious: not good for a website about technology but for a company (Personally I prefer the 2nd version which is more free). Why repeating the "T" 2 times (if that is a T)?
Summary:
I'm not exactly understanding where you are going with the logo. The font isn't so bad, but i dont think the T says tech...
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Ryan Bentin commented:
You are right. but I have to defend the font, it says tech to me without being so obvious.
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New Idea Comment
Your logo is rather technical and the blue color gives confidence, however, it reminds me of a logo for products of sailboats. It is also unfortunate that there is 2 times the "T" Uni (T edu word and logo T). I would do a test just remplçant T by the text of the logo and removing the round around.Summary:
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Ryan Bentin commented:
Im scrapping this sucka and starting over. Unfortunately, I am now busy with something else at the moment but am certainly motivated now to conquer this task thanks to all of the criticism.
This is why this site has been so useful to me in the short time I've been a member. Thanks guys.
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Summary:
not sure why you repeat the "T". Seems you should just have one T at the start
Minor Problem on Redesigned.jpg 1 It dosnt tell me what the business is all about. Positive Feature need a more self descriptive logo
need a more self descriptive logoneed a more self descriptive logo
need a more self descriptive logoSummary:
If I have to pick between these two, I go with the first one but I think the main problem with it is the fact that it is not giving me any hint about the business. there are man businesses whose logo's dont give a hint about the business like google apple and ibm...but I think it will be best if ou could make the image somehow related to technology...
Summary:
I would just dress it up a bit, maybe give it more of a web 2.0 look with the light reflection on the top. Maybe some shadow. Other than that, it's good.
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Ryan Bentin commented:
Thanks for the great score. But lets face it... IT SUCKS! lol
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Positive Feature Could you use the 'T' with the rounded square shapes as your capital T for Technotic? New Idea on Redesigned.jpg 1 Could you not get rid of this 'T' entirely and move echnotic closer to the T shape made out of rounded squares? Summary:
It's one of the hardest logos to do I think as there are so many cliches with doing a logo for a tech company but it's also hard to steer away from them since the logo needs to have a techie feel to it.
This has a techie feel with the choice of typeface although I would kern it more tightly. Also have you tried it with using the T made out of the shapes as your capital for the start of the word? This would bring the long leg of the word closer into the circle and help tie it all together better so long as it still reads ok.
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Ryan Bentin commented:
I did try that but no good. :(
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Thanks