ZoomConcept Reviews
Positive Feature Short bursts of text
The text below the main heading is grouped nicely - short chunks with images next to them. Very easy to find what you're looking for.Summary:
Overall, I like the current design but the lack of showcasing students will lower conversion. Showcase past alumni and current student successes may help drive more conversions. Showing the building reminds me a little of, "Come here because we are awesome" when you want the message to be, "Come here because we make YOU awesome"...or something like that.
Summary:
I like main page usability. but it also lacks of good information about student benefits, carrier, sport centers student clubs and other. All this is hidden deep in content. No showcase of building, objects, students learning in school - all what already mentioned in prev review. I finished Information Systems , and i had to look for about a 20-30 second to find what this IS will teach me
Also i was very confiused when i clicked on element in menus below logo, and i was redirected to different layout page, with colors , and after next click i was back...very confiusing.
I have to say , that i didnt find any interesting informations about this job, what i will be able to do what i will know who will hire me what people do when finished this or that etc
New site would require analysis, new mockups and a new design. Good luck :)
Summary:
Hello, the website is big and naturally it demands huge amount of work to make it functioning properly. Although, all is possible and at least few things must be done to improve it.
1) From the point of view of usability: too much info which is not organized well. Entering the website it is very difficult to focus on something, masses of menus, submenus, blocks. I think a visitor has a feeling of sinking in information, does not know which link to press first and has no clear picture what is this website about at all. You need to reduce the amount of info on home page, to place here the most important and attractive for potential student information, to “make” a student to get interested and to explore what is inside.
Second thing is tiny font size. Try to press on sublinks on the left upper side of slideshow on home page, where you will be redirected? To Admissions & Programmes? To Careers & Internships? To Student Life? I meant to try Admissions but the anchor is so tiny that I arrived to Careers. All text is tiny. Why do you save on font size? What is the problem to give to links and text normal 1 em font size? I think designers who set small font size simply do not want their readers to read what is written on their websites. Then, the question: if you do not want me to read why do you write?
i totally agree with two things mentioned in previous reviews: different layouts for different pages confuse, and main picture must be replaced with more relevant image, you are not real estate, why do you place a photo of building?
2) Design: get rid of awful shades on main content, it looks pretty bad. Get rid of ugly icons with rough shades. They look style of 90s. Give line-height and padding to headings, why all headings stuck to the text? Improve buttons and accordeon design, why this dated glossy style?
And one more thing: why pages open in new window, what is the reason?
3) Code: tables, image maps, animated gifs???
These are just few things i mentioned, indeed there is much more what to work on.
I also included a screenshot with error, i have not explored the whole site but test it and ensure that you have no similar errors on other pages.
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Tanya Simkin-Reva commented:As you are going to redesign it as far as i understand, start from the very beginning and consider all things that were told in reviews above.
Attached Files:
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Serious Problem on SMUWeb2010.png 1 The pop ups are nice but the buttons sliding back and forth is not. Also instead of cliche photos of the students and teachers, here I would put small descriptions of the courses or something that says what makes the school special in these courses. 2 The icons are unsophisticated for a business school. I would trash them. Critical Problem on SMUWeb2010.png 1 This is just a bit dull and needs to liven up. I should feel excited about this school! Positive Feature Needs a Mission Statement
There needs to be some eye catching headline or something. There is no hierarchy.New Idea on SMUWeb2010.png 1 Try to pull in the logo and enlarge the name of school. It feels disconnected up there by itself. Try overlapping the logo over the main header. Summary:
I believe the main problem is that it is quiet boring and says nothing of it's location. This could easily be a school in the united states or anywhere for that matter.
New Idea on SMUWeb2010.png 1 Whitespace issue, This part looks very clustered, A little bit of spacing will help users percive the content. 2 If you will try increasing the font size and line spacing of this block, It may give you a proper balancing against the large Image to the right and will guide the user's eyes to the navigation. Serious Problem Too Messy
Content area is too messy. Everything is squashed together with no focus pointCritical Problem on SMUWeb2010.png 1 For newbies, the search function is confusing. It's very easy to get lost in the website. Positive Feature on SMUWeb2010.png 1 Like the picture New Idea on SMUWeb2010.png 1 Might want to create a simpler sidebar on this side. Serious Problem on SMUWeb2010.png 1 too much blank here, as well as the head part Critical Problem on SMUWeb2010.png 1 The list is too long, just put the latest 2 or 3 events here instead. If people are interested in them, they will sure read more in another detailed page, right? Summary:
The design is tidy, but the content finds no focus. Need to work more and find a eye-catching point for this design.
