ZoomConcept Reviews
Critical Problem Header Picture
The header picture should probably be of the main floor of the gym. Do they offer gymnastics training? The guy is on rings with his back facing me, very impersonal.Positive Feature Nice graphic elements
Graphically, these pages are beautiful. The slanted boxes work well, giving a sense of movement or progression. I don't believe they should be applied to any general photography though, it upsets my eyes.Logo needs Work
The swoshing letters are cool but need a lot of work. I would suggest playing around with it a bit more. Also try to stay away from the old cliche font used for the word "fitness" It is everywhere does nothing to make this particular gym to stand out.-
Jakub RóG commented:Ok , good suggestion i'll pass it to designer
New Idea Black & Grey?
It may have worked for P90X but in this case, it just isn't. These colors are creating a stark, uninviting, and somewhat intimidating atmosphere which really has no place for a public gym. It says sophistication but not so much luxury. Try using some earth tones along with the black and grey, that may work better it your committed to the background.-
Jakub RóG commented:
same as above, i share this opinion, i'll pass it.
Summary:
Obviously you have good graphic skills, but the strategy is a complete loss in my opinion.
A gym, especially one that is supposed to be luxurious and for all ages and genders, should be complimented by:
- hospitality
- inspiration
- motivation
- and a sense of prestige.
I get sophistication but nothing else.
I am sorry, but I would consider starting completely over with a trip to the gym, some good photography of the features and a comprehensive design brief.
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Jakub RóG commented:
This is low budged project, so we didnt spend much time analysing and creating gym brand from scratch. Check old page and compare ;). Analysis were made, we know what is important for them , what isnt etc. I agree with all notes, but here i must defend myself - check last photo that i added, it's a draft. It has everything that is necessary for this site, but i see your points, design is very nivce, but i also feel like its empty here. We dont have photos from client and we had to improvise. I'll pass comments to designer, big thx :)
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Ryan Bentin commented:I totally understand budget restraints. It is very hard to create a good fitting design when there are limited resources. A trip to the gym (if possible) or an hour or so of research would be worth it's weight in gold in this situation. I do like the draft you posted, though. Sorry if I seemed a bit harsh :) I should have read the note that said "first time for this designer"He or she does seem to be on the right path.
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Jakub RóG commented:
Don't worry about being harsh - i love constructive criticism :) Your points were very good and we'll use them for sure. Keep up good reviews ;)
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Ryan Bentin commented:
Thank you so much. I'm looking forward to seeing the finished project.
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Jakub RóG commented:
Also according to : hospitality inspiration motivation and a sense of prestige. We talk about 3 of those below rotator box. We miss motivation part, its another good point.
I also like pictures/images (which i love to add in addition to words) which here i didnt use (that's how mistakes are made, when have limited hour time for drafts :P) . Maybe those 3 boxes below rotator need sth like that .. will pass this thought forward :) -
Ryan Bentin commented:
I hate to seem like an ignorant American but what language is your site in? Seems to be German or Dutch to me. It would have helped me review if I understood the headlines. ;)
But no, that is a good idea. Although I was more referring to the overall impact and feel of the site than discussion points. I think that the structure of the site is just fine, in fact I like it. Maybe a little more content on the home page like you have in the draft you just posted. Mainly it is the background and imagery that is off-putting and needs to be changed.
I would think of organic styles (cuz from the pics I saw on the old site, there are a lot of spa features) with a mix of modern luxury. (keeping some of the slickness)
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Jakub RóG commented:
Hehe its Polish, i hope to upload improved version in next week, also in english. Thx for feedback , very useful
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Summary:
Overall, I like the design. But I'd add some more pictures. It's a bit too text-based. And kind of dark...
Personally I would not use the 'italic' style on all objects. Only in the top header (the black one) is enough. I'd would look a lot more impressive.
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Jakub RóG commented:
Ok, i'll pass that, thx
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Summary:
Hello Jacub, I think black colour is problematic colour. Personally I love it very much, nobody saw me dressed in other color but black. I belong to subculture where black is a dominant colour and where it is the most acceptable one in clothes, make-up, accessories, websites, CDs covers and so on and in atmosphere in whole. And along with I stopped to design black websites unless it is for people who belong to this dark community. We must consider human psychology. Majority of people rejects and does not accept mentally black colour. Average gym clients are not metal heads and goths. Black layout will frighten them subconsciously and push them away from exploring the website and setting membership in this gym. They even will not realize what exactly will disturb them, but it will be black environment of the website. Black does not tell story about health, body beauty and healthy lifestyle. Get rid of black and change it to sunny and cheerful colours. Black/grey-pink (classical scheme for goth environment) is not what people need when they are seeking how to improve their health and appearance.
No doubt, previous website is terrible, your one is fine in comparison but it will fail in its strategy.
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Jakub RóG commented:
Ok thx, very good points. I admit i worked only with drafts to this project, didnt have budget for good analysis. I agree with all you wrote, i hope designer will see this same as I :)
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Serious Problem The angles of all containers throw it off
With everything having that slightly tilted effect, including the pictures and text containers, it really throws me off when I try to read or "use" the site. Consider using that effect more sparingly. one way would be to straighten out the larger containers and just use that effect on header elements.-
Jakub RóG commented:
Good point, we already have little problems with this angles :)
Positive Feature Graphics
As already stated, it is clear that you have good solid graphic building skills!-
Jakub RóG commented:
I'll pass that to designer :) thx
New Idea Large, solid, straight container box
I think this site would benefit from having a large area for the main content container being a straight box with no angles and a solid background color (small gradient would be okay. I think white on the home page and gray/silver on the darker interior pages. Even if most of your elements are dark, this would give some contrast.Photos
It's already been said, but you could really do a lot with a few nice photos, even if they are stock. We need to see people, and that home page slider is a golden opportunity to get some nice big fat images into it. Again, they should not be tilted. Full length horizontal photos would be best.Summary:
Nice work so far given your budget constraints with this client. A could of quick, easy changes could totally transform this. Also, you may want to throw stock images in until client takes their own photos. Even leave the watermark in and give them info on how to buy the photos. Could be incentive for them to take it on themselves instead of you having to worry about it
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Jakub RóG commented:
Thx for solid feedback, i hope we'll use some suggestions
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Positive Feature nice work buddy
keep with innovative ideas in design.
Good point, i would also see here some gym pictures/place pictures