ZoomConcept Reviews
Minor Problem on HomePage1.jpg 1 **Enhanced Plastic Performance** Is this section outlining why your product is unique and better than others? If so, make this more prominent. Right now there's a good chance, most of your users won't read this. 2 **WorldWide Resources section** The image doesn't help me quickly understand that this section is about worldwide resources. Use another image and/or make that heading read "World Wide Resources". Minor Problem on Screen shot 2011-06-28 at 3.19.40 PM.png 1 **People in Images** If the people in images aren't adding any value, remove them. It only distracts the user. Minor Problem on interiorpagewithchatbox.jpg 1 **LInks to Application Examples on Underlying Page** I assumed that this wasn't important info since it was off to the side. I would maybe move that entire navigation to the left-hand side right under the existing "Innovation" nav. Critical Problem on interiorpagewithchatbox.jpg 1 **Are the headers (ex: "Research") a link?** Initially I didn't think so until I realized that there is a left hand nav with Research, Technology, and R&D Team. The red font, makes it look like a header. I would add a link to the bottom of the text that links to the Research section. 2 **Subscribe to Newsletter** If this truly is one of your objectives, not sure why you are hiding it within an underlying page. Also, I should be able to directly add my email as opposed to linking to yet another page. Positive Feature on HomePage1.jpg 1 **Live Chat** I think this is noticeable and not in the way. I can access it whenever I feel like I need it. Other on HomePage1.jpg 1 **News** If this isn't getting updated regularly, then remove it from the page. Outdated information will negatively effect your credibility. Summary:
The general usability of your site isn't that bad; however, your goal of presenting "unique high value polymer solutions from a trusted provider" isn't coming through effectively.
Why are your solutions unique and high quality? Tell me why your polymers are better instead of telling me that "ordinary polymers won't do". Is it bc of the better UX Transmission, Extreme Purity, etc? If so, make that more prominent. Also, I'm assuming your Sustainability section makes you unique as well. Include that with your other high-value items.
Don't hide your images behind a banner Some of your images are very strong and you should feel comfortable in showing them off. Instead, you cover them with a banner "when ordinary polymers won't do", giving the impression that those images of polymers aren't good enough. Instead, I can imagine a "carousel" of images illustrating the various products that could be created. Maybe if I click on one of those images, I can see more application examples.
Trust Factor Even though your design is outdated, I do feel that your company appears to be one that could be trusted. Keep in mind that current info will help with that credibility (ex: make sure your News items aren't outdated or from last year).
Underlying "New & Improved" Page If the content on this page is what separates you from your competitors, then don't hide the main info within paragraphs. It's fine to have this much content if you find your users want more detail. But you also need to provide a quick snapshot of what makes you unique. I should be able to get that level of info within the first 5 seconds of arriving on this page.
Finally, I've created a rough layout for you to consider. The layout isn't far from what you have today...just trying to encourage you to highlight the most important info.
Attached Files:
Minor Problem on HomePage1.jpg 1 as other people have mentioned, this banner obscures your pictures. it might be better to place it at the top or bottom of the pictures, so it is easier to discern what is on the picture. 2 Red usually means bad/error.... You might want to change the background color. Minor Problem on interiorpagewithchatbox.jpg 1 this layout is slightly awkward with navigation on both sides of the picture. i would recommend having the picture on one side and all the navigation links on the other prioritizing importance. Serious Problem on HomePage1.jpg 1 these calls to action should be to view/buy your products Critical Problem on HomePage1.jpg 1 No home link. How do you get back to this page if you navigate away? New Idea on HomePage1.jpg 1 Might be nice to pull some good quotes out of these News Articles and display them on the homepage. Summary:
Hi -
Most of my feedback has already been covered by other people.
I think you have a decent start here with a decent navigation and usability.
However, you need to convey the value of your products more clearly on the homepage. Currently all that becomes clear form the homepage is "when ordinary polymers won't do" but it is not exactly clear what your company is about and why your products are better than the competition. It might also be helpful if you had a list of trusted high profile clients to show the kind of companies that you are already servicing.
I also agree with what has been stated about the design looking outdated. You might find some inspiration here: http://www.webdesignerdepot.com/2009/04/50-excellent-corporate-website-designs/
Overall, it seems like a good start. You have simple navigation and text seems to be the right amount and well structured. The main thing you need to improve is not so much from usability stand point but more form strategy and visual design. You ned to make the site seem more up to date in terms of looks and convey the message about your products'/service value more clearly.
Please let me know if you have any questions.
Goof luck with your business,
Iliana.
Summary:
Hi Jill,
The design is a strong starting point and the overall structure is solid.
Some things that might improve things from a strategic point of view include:
Add key phone number to header - This will increase the number of users who phone from the web. Some users just prefer the phone, add an email link to the header too such it's one less click.
Review CTAs - Call to Actions are one of the most important to things to think about when designing for conversion. Two things I would say are move them into space i.e. in a bar on their own, away from the banner, and also review what they are - You want users to contact you so that should be a focus.
Be clear about your market - I'm sure the content here is still to be finalised, but think about tailoring the content of the pages to the interests and needs of you target market. For example if you are targeting corporate chemical buyers than explain why TOPAS does what it does better than anyone else and why they should work with you.
If you do the above, hopefully that will help develop the design / strategy a little more, but I think what you have here is a great start!
Hope that helps!
Best Regards, Matt
Positive Feature I kinda like nice corporate looking there. but my ideas, starting from the top of the page: *social media icons can get smaller, *the space between the menu and content should be bigger, *the font size of the sidebar can be smaller. keep working on it and see how it goes, cheers Minor Problem on HomePage1.jpg 1 This background seems so bland and unexciting. It kind of helps contribute to the overall 90s feel of the page Serious Problem on HomePage1.jpg 1 This logo is very generic, I won't remember you from it 2 The background for these sections just feel like squares added on and don't blend into the background or anything. Very boxy/90sish to me Positive Feature on HomePage1.jpg 1 I like your navigation and this header featuring your products. 2 What I really like about this design is the layout of your content. The product slideshow at the top is great and you don't go overboard on text. Summary:
The site feels very 90s and boxy. I'm not a huge fan. The layout of information is quite good however.
Summary:
Great start. Some points:
- Try to make footer abit more stylish as in have something going on in there i.e. a mini contact form, your social links again ...
- Like the fading website background
Menu aligned center doesnt always work but it does here
Peter M
Positive Feature Looks pretty good
I like the use of white space on the site. I would shorten the verbage on the last page. Otherwise looks great.Summary:
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Laveta Jackson-Worley commented:Everything looks great, shorten the wording on the last page
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Minor Problem Gradient
Gradients like these are so obvious and ugly. It looks like website made five years ago. And there's too much blue.Serious Problem Just a copy of everything else there is.
I would ditch that background, it is just too much for this website. You don't want people to have to spend time looking for a place to start. My eyes are going everywhere.Positive Feature Layout
Layout seems strange.. Very old fashioned corporate. Check squarespace.com for inspirationMinor Problem on HomePage1.jpg 1 I dont like it, to big, no meaning, i dont like font 2 I dont like this also, this headline should be merged with rotator screen, it now looks like mouse over popup 3 to less content Minor Problem on interiorpagewithchatbox.jpg 1 unused space Serious Problem on HomePage1.jpg 1 Only those two are describing company products and services...? To less. 2 This page doesn't look worldwide...so this word meaning is very week for me as a reader. Serious Problem on interiorpagewithchatbox.jpg 1 Color to bright! use calm colours inside (leave red Live chat button , just make rest of bg nicer color) Critical Problem on HomePage1.jpg 1 I hate news box :) unless this company adds many news a month - its pointless. Better to start a blog, and add "Check out our blog for news and updates" - subscribing to blog etc. Positive Feature on HomePage1.jpg 1 Good, visible support. Call us with number would be also nice. New Idea on interiorpagewithchatbox.jpg 1 This headline needs pictures! Summary:
I dont feel this is a big corporation, or a big company. Design is typical for cms designs in 3-4 years back at least. Some analysis were made i see, menu items are not bad, additional top menu is very good - support target good. Instead of Rss use Facebook icon - more "reputation" these days ;) Also i dont have a clue , what those polymers do - i had chemistry, i know them, but still talk about products , services and many many on main page. It looks just to empty, to normal, to typical.
