ZoomConcept Reviews
Summary:
The first thing I see when I look at this is the 'Best Pick' chair picture and the link 'Go To Store >'. Next I notice that there is another selection of chairs below it and short descriptions of them.
It looks like it would be very easy to use if I was looking for a product. If I wanted to find a product such as a leather arm chair I would find this page and most likely be interested in the 'best pick' product. Seems like everything is easy to find such as the search, the tags, descriptions, and prices.
I know when I am buying things online I usually go directly to the price first. With this I can easily spot the prices for each of the items without having to look for it.
It looks like this page would have lots of potential for search keywords.
Kind of off topic but.. I really like the style of your wire frame with the browser frame at the top, showing of the grid at the bottom, and the cut-off part. Is this a wire framing template you created/ use a lot? or something you found online?
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Summary:
I think this is a clever idea for what looks like a portal site.
It would trick the user into staying a bit longer maybe not knowing they are on a portal site.
How is the top item chosen? Is it random or the cheapest thing found?
I like the info panel on the right giving more advice on things to look for about leather chairs. Where would this info content come from? Would you write it or would it be a wiki?
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Adam Bell commented:Thanks for your feedback. I'm not sure I like the term trick... Yeah, the idea is somebody would hand pick the top item and write the content on the sidebar.
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Positive Feature Like the big button
I like the prominence of the "Go To Store" button. Make it as big as possible.testimonials
If you want to get some social proof into the website perhaps you can add personal testimonials in the "read more" section of each chair.New Idea Navigation on right?
Looks like you have some tags and synonyms and even a category tree on the right side. Why not add the "Popular Categories" and "Popular Guides" section there also. If it's below the fold it won't get as many eyeballs. Those categories plus your newsletter might deserve more attention via the right hand panel.A/B test!
A/B testing is your friend if you want to optimize conversion funnelsSummary:
Overall I like it. Keep it simple. Test Test Test.
Summary:
The breadcrumb is in an odd location. Usually is in the left side. Seems to be missing the entire top nav area – or is the site called "Leather Arm Chair Shopping Guide". Perhaps place the "about leather arm chairs" and the column of info more closer to the actual item for sale.
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Adam Bell commented:
Thanks for the feedback. I was downplaying the whole site navigation, in favor of page specific details
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Summary:
It's seen different but Overall I like it. Keep it simple
Serious Problem Type
don't use that type.Critical Problem Colors
need colors!-
Adam Bell commented:
Its just a wire frame mock-up. I wanted to get some feedback on the structure before I worried about fonts or colors.
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Thanks for your feedback.
http://balsamiq.com/ is what I used for the wireframe