ZoomConcept Reviews
Minor Problem on ClinicaFamilia-Services1.jpg 1 Use sans serif for a softer look Critical Problem on ClinicaFamilia-Home1.jpg 1 This line is too pale. Avoid grey. 2 Warm up your site by saying “Welcome” on the top of the home page. Provide a brief summary of what can be found on the site: education, community, testimonial and invite users to call for information. Providing the phone number is not enough. 3 Don’t mix all these unrelated elements together. 4 Make it stand out using brighter colors, lower case, and casual (no lines, boxes, no serif font) 5 Alignment, use a bright color. Positive Feature on ClinicaFamilia-Home1.jpg 1 Slider: great feature to display pictures of people. Positive Feature on ClinicaFamilia-Services1.jpg 1 Very good idea. Show a picture of all of them together like a family picture to support the family concept. If there are Hispanic personnel, show pictures of them with their first name. New Idea on ClinicaFamilia-Home1.jpg 1 I would make the Spanish button stand out more (bigger, brighter color). 2 If some of the clinic personnel is Hispanic, I would mention it to reinforce the “From our family to your family” tag. 3 Welcome users, you could even say "Bienvenidos/Bienvenidas" in the English version 4 In the About Us page, develop the concept of “From our family to your family” and give your audience reasons why they should come to the clinic: Spanish speaking, services for the whole family, Hispanic staff, open every day, safe and affordable care, etc. 5 In general, people don’t like to go to hospitals so if the clinic has bright colors inside, provide pictures to attract your audience in the slider. 6 Provide a brief explanation of what the services are to help users make the right selection. New Idea on ClinicaFamilia-Services1.jpg 1 I would add “and for your family” 2 Use the white space to show a picture of people, maybe a nurse/doctor taking care of a patient. Summary:
Hi Kayvanm,
Most of my review will focus on the content for your audience. I did some research and found some interesting data related to designing for Hispanics that you can apply to your site. Sometimes, the mistake marketers make when targeting foreign audiences is to translate English content into another language. But translation only translates a language, not the culture. Translating your site in Spanish may not be enough to attract Hispanics if the general look and feel is cold. Treat the English version in a more casual, friendly, warm way to circumvent that issue.
According to my research, to attract Hispanic users you need to: - Use warm greetings to welcome them - Target the extended family from kids to grand-parents, aunts etc. Grand-parents are very important and family is one of the Hispanics core values. - Show genuine community interest and involvement - Establish trust (certifications, awards) - Avoid Hispanic stereotypes
Please check this study to learn more details “Hispanic consumer e-commerce preferences: expectations and attitudes toward web content” http://www.csulb.edu/journals/jecr/issues/20082/paper6.pdf (p. 167 through 173). It’s a bit long but the data is really useful.
Here is another link related to “Web usability testing with a Hispanic medically underserved population” http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2670225/
Regarding the design of your site, I would organize the information without showing a rigid structure (avoid too many lines like in the nav bar), use bright/cheerful colors, use a lot of pictures representing people including pictures of kids since kids may be the ones initiating the search for their parents, and avoid serif font. I would also avoid grey since it’s one of the colors that women like the least.
Regarding color choices, here is a link that indicates preferences by age, gender etc. (Check least favorite color by gender page) http://www.joehallock.com/edu/COM498/index.html
Have fun with the site!
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Minor Problem on ClinicaFamilia-Home1.jpg 1 not balanced... Needs to be more uniform Minor Problem on ClinicaFamilia-Services1.jpg 1 good banner - but needs a call to action -
Kayvanm commented:this is actually the main SERVICES page - so it's just a title with a picture.
Critical Problem on ClinicaFamilia-Home1.jpg 1 Too difficult to read - looks like a huge highlighter. 2 If the primary call to action is "call the facility" -- you need to make these two objects, one object. To do this, eliminate the building photo. It is really not necessary to show the building Critical Problem on ClinicaFamilia-Services1.jpg 1 Does not work -
Kayvanm commented:
your right. the client wanted to use burgundy and yellow colors and this is a bad solution to that...from your suggestions, I might try this - http://www.fontshop.com/blog/newsletters/digest/may09b/?utmsource=NewsletterMay27&utmmedium=email&utmcontent=DigestMay09b&utmterm=em&utm_campaign=27052009Digest
Positive Feature on ClinicaFamilia-Services1.jpg 1 better Summary:
Kayvanm,
Example two is better than one. You need to address the following issues:
- the color of the footer is overwhelming. Apply another color treatment http://patterntap.com/tap/collection/footers
- If location of the facility is important - use this approach http://patterntap.com/tap/pattern/18526685314a2009f24b5aa
- Enhance the call to action in the landing page banner http://patterntap.com/tap/collection/29/3
- Explore websites with lots of color http://www.scrnshots.com/screenshots?order=most_viewed
I hope this helps...
MichaelR
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Kayvanm commented:
Awesome and more insightful than I could have asked for Michael. Thanks!
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Minor Problem on ClinicaFamilia-Home1.jpg 1 This logo should be moved to the left to align with the O in Our Services 2 Move this to the left to align with Our Services Serious Problem on ClinicaFamilia-Home1.jpg 1 Move the links down so the bottom of the text aligns with the bottom of the logo. You may want to consider changing the red links to the dark gray used in the large phone number under the building photo. Positive Feature on ClinicaFamilia-Home1.jpg 1 The placement of this tagline is great. Visitors will read the logo name and seamlessly move to the right to this tagline. New Idea on ClinicaFamilia-Home1.jpg 1 Change the color of these links so they don't interfere with the main links 2 I'm assuming you featured this here because people are often looking for directions. If this is the case, make it even simpler for your visitors by including the google form fields for them to punch in to give them directions to the facility. One less click is always a good thing! 3 family should also be in the bigger, red font 4 It's a little awkward to have from our family to your family then about us on the same line. Consider an extension to the main tag by changing About Us to Click to learn more. 5 I think this yellow is the wrong choice. Consider a light shade of the blue or green from the logo to soften the bold red throughout. The red and yellow make it seem a little fire-like, hot, cautious, and not as inviting as it could be. 6 Consider a headline such as "Testimonials" or "Clinic Feedback" New Idea on ClinicaFamilia-Services1.jpg 1 Invert these colors so the active link is red and the inactive are gray. 2 Incorporate the same light gradient from the home page photo caption. Summary:
I think the site accomplishes what it needs to, although the design isn't too exciting. It doesn't seem like it needs to be anything spectacular, especially considering the older audience. It seems easy to navigate, which is key. Before you finalize the home page, just make sure the top 3-5 things that your audience will be looking for is included.
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Rebecca Perry commented:solid review Andy, I agree on all points :-)
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Kayvanm commented:
thank you Andy - this rocked!
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Minor Problem on ClinicaFamilia-Services1.jpg 1 The lines in the global nav are distracting and, as a design element, unnecessary. You can separate nav content and elements without them. For me, if you have to use rules to delineate nav content, your nav layout isn't clean enough. I would also suggest not using your body copy font for your nav. -
Kayvanm commented:
I will try this out.
2 I think these little tools should be moved up top to the left of the Espanol button. -
Kayvanm commented:
will try this as well :)
Serious Problem on ClinicaFamilia-Services1.jpg 1 Don't use your body copy font here for nav. It just doesn't jibe visually. 2 Sub-head too far removed from body copy. If you're going to use the body copy font for this, it should be closer to it so they look more related to one another. Rule of proximity. Summary:
The other reviewers have done an amazing job of highlighting broader considerations. I have some nitpicky things to contribute:
- I'm with Michael Rawlins. Design #2 is MUCH better. All the following comments are in relation to that design.
- Your font usage bothers me. If you're going to use a serif font for your body copy, it throws me off to see it in your global and local navigation. Stick with Helvetica.
- If you're going to make your sub-headings a serif font, keep them closer to the body copy so they look connected to it.
- I wish your logo were simpler and used fewer colors, but that's just me.
- The yellow background color on the footer has to go.
Overall, though, I think this is a serviceable design and layout. It just needs some refinement.
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Kayvanm commented:
Perfect nit-picking Robert, than you man.
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Summary:
Kayvanm,
I'm just going to give basic overall advice because everyone else has already addressed orientation, font size etc. The boring stuff.
I actually work and do marketing / design in the medical field. In a clinic like the one you're designing for, people want to know 3 things who have never been there before. Think about yourself going to an urgent care or walk in clinic.
- Convenience - Is the place close to my home / office?
- Time - How long am I going to have to wait? If I go on a lunch break will I be there for 3 hours in the waiting room? (also hours of operation, bring that up to the top)
- Appearance - Who are the PA's, NP's, docs, etc. (qualifications) I would want to see pictures of them and the office. I wouldn't want to go to a dump of a clinic. (lose the stock photography.)
These are some of the main things that should be highlighted along with services and testimonials. You have the testimonials on a separate page. In the state of CA (I'm guessing that address is correct) you can have picture testimonials as long as it doesn't correlate to weigh loss treatments. The clinic should have them sign a release. It would be more powerful to see things like "I've been coming here since I was 16. Now I bring my kids here. Doctor Smith is so friendly and down to earth. - Susan B" That says a lot more than "We are a family oriented clinic"
The Education and Articles page: Is this going to be a blog or just materials they want to though up about blood sugar or something? They should utilize this as a blog / newsletter and create a sign up for it. They can send out things like "get your flu shots now" and have some studies attached to it.
Can you ask them if you can redesign their logo too?
Overall it's a pretty decent start but try to highlight the important things. Don't just fill the site with boring content because they are doctors and want to put a lot of content up like regular people care to read it. Focus on the selling points to bring them in new business.
Also just a cool site tool that I've been using to replace lorem ipsum is http://www.fillerati.com/ For some reason it always drove me nuts to use nonsensical Latin.
Keep up the good work on making better medical sites than the standard!
-Sean
Minor Problem fonts
too many types and sizes. Makes it look inconsistent and hard to scanSerious Problem footer
use different color other than yellowCritical Problem view all services button
move to the leftview all services button
move to the leftlogo
quality is poor. that will negatively impact your brand
yes great points!