ZoomConcept Reviews
Serious Problem on home.png 1 This composition is not selling me anything, font's look cheap and its color doesn't help for a good reading, also the RGB green for the button, the glasses of honey and the grass don't look very realistic, I'd try to improve this pretty much. 2 Colorscheme: this is serious, colors should represent the business and your choice doesn't seem to work, try more orange and yellow tones. 3 Alignment issues: Headline it's not correctly aligned with bullet points. 4 Alignment issues here again, try to kee that column bolder. Critical Problem on home.png 1 The name is really hard to read with that background, you should consider have the text in white. You should also consider doing a better logo too, that streched font doesn't look good at all. The flowers field looks like was stretched in a wrong way and it cuts suddenly. 2 Usability issues: navigation should stand out, the whole thing looks too plain and not vivid for the kind of produuct it's supposed to sell. 3 Hierarchy? I think the facebook icon has nothing to do with the shopping cart. Organize content better. New Idea on home.png 1 Use products thumbnails, less text. It's supposed to be a website, visual impact should be the key. Summary:
Hi Tim,
Unfortunately this layout lacks of design pretty much. Lots of improvements are needed to make it look professional, right now looks like a website from the earlies 90s.
Mostly, needs more design elements and less plain text, also improve the colorscheme.
Please refer to my notes for further feedback.
All in all, massive improvements are needed, I'm confident you can come up with a much better result.
Hope you find my feedback useful.
Eze
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Summary:
Hi Tim,
First off, I think you should use the logo that is on the jars in the header with no picture BG, a solid color, maybe a pastel color would make the logo stand out more.
The front page has too much information. Too many things are competing for my attention and I don't know where to look. I don't think you need to put the products there (unless it's mandatory) because people can just click on Our Products to see the all the products offered.
I think you should have either the picture or the video both of those together are competing for attention. Maybe a slideshow would be nice?
The navigation needs some help too and I would steer away from gray.
Overall, it's nicely organized but it needs a whole lot of white space for the eye to rest and it needs hierarchy too.
Good Luck :)
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Tim Footdale commented:Nora, Thanks for the help. I really do have way too many choices for people to make. I'll give getting rid of my product navigation on the left a try. I guess I don't really need it on the homepage.
Currently the picture is a slider, I might be able to add the video to the slider.
Yes the grey has to go.
Tim
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Summary:
Hi Tim,
I agree with the previews comment, it looks like 90's, you can emphasize your ''Best Selling Products'' in the left layout area with little images and you can carry video into another area or below the page. when visitors come to your site, the first seen area should be clear. You can use a spot image with includes your promotions or other best selling products. Under the spot you can show the easy buying process. I will send you an example which is selling honey on the net. http://www.akasbal.com/ I believe that this web site will give u an idea.
Critical Problem Color Scheme
Color scheme you use is wrong. Try something more lighter.Header image
You need to change header image and use it 100% in widthTypography
Need more work on typography-
Tim Footdale commented:
Typography for sure - Thanks!
Navigation
As I said the hole site have color scheme problem, navigation is not revealed as it need to be-
Eze, Thanks for your comments and I agree with you on your comments. I think the top of my redesign list is to replace the Nav and try a different background colors.