ZoomConcept Reviews
Minor Problem on cw.png 1 this top line is a flat black line but then there are little dips say between the 'r' and the 'e' and the large one between the 'e' and the 'a'. I can't decide what I think about these but it's something which bothers my eye 2 this end stroke feels a bit blocky 3 same blocky end stroke thing going on here 4 the kerning on the 'w' and the 'a' is so tight compared to the 'a' and the 'y'. Way is one of those horrible words to kern in caps and I'm not sure what the solution is here. The black spaces in the words above are nice and open compared to this very tight 'w' and 'a' which makes the whole logo feel a bit unbalanced but only in a very minor way. 5 The fact that there is no white space within the curvature of the 'c' when you have the white space between the start of the 'w' and the curve of the path. Plus of course there is the dip in the top line between the 'e' and the 'a'. I think I prefer the black space in here. Having white would make it look unecessarily busy. I can see that having the path open and the 'c' closed makes sense. Positive Feature on cw.png 1 conversely I really like the blocky end strokes here... Summary:
Hi Ezequiel,
Overall this is looking great and feels very strong.
The white out on black is working much better for me than the black on white as the stroke outlines feel very blocky which in some parts is feeling really good but in others like the taper of the path, feels a bit clunky.
There are other things which I've been trying to work out how to put into words so I'll try to put some notes on the images and apologies if a lot of the thoughts don't have any conclusions to them but the thoughts themselves may help in some way...
There is something about the logo which doesn't feel quite right and going through it all I think it's possibly just that the 'WAY' is so tightly kerned between the first two letters the black space feels unbalanced compared to the black space within the rest of the words.
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Ezequiel Jaime commented:This review is great, Emma. Really apreciated. I'm gonna take your advices to make it look bolder.
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Minor Problem on cw.png 1 The stroke on this end of the path could be tapered off a little so its not so fat. I feel it takes away from the elegance of it and kills that sense of depth I love so much in the black variations. -
Ezequiel Jaime commented:
You know, that never look really good to me aswell, have to work on that.
2 I feel the stroke on this corner looks a little bit clunky. You have this beautiful curve going for you and it just ends in a 90 degree angle. I would try trimming the corner off so it continues the curve all the way to the bottom. -
Ezequiel Jaime commented:
This is also a very good point. Thanks!
Positive Feature I really like the font you have used! The path is working very well! I love how you kept it simple yet still achieved a great sense of depth. Great work! Summary:
Hi Ezequiel,
As a whole I love your mark. It has great balance, strong typography and I'm really digging the path! Both of the black variations seem to work very well, but I'm having a few issues with the 2 white ones and how the black stroke has been executed in a few places. Some minor tweaks here and there and It should be perfect. Great Work!
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Kyle Smith commented:I don't know why the symbols next to the "Minor Problems" and "Positive Features" are screwy, but oh well...
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Jan Hoos commented:Yes I agree with Kyle. Its a nice logo. But to me it comes over looking like a sports logo. Because of the strong font and the orange and white.
I think this also has to do with the "strong" curves the way makes. It almost looks like an R.
Maybe make it a bit more like a C. That way you can use it on its own because your company name starts with a C
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Ezequiel Jaime commented:
@ Jan, that C idea can be good, I'm worried about loosing "creativeway" concept a little bit, but maybe it's good, not sure, have to give it a try to see ooooorrr... change my company name to "creativeroad" ;)
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Ezequiel Jaime commented:
@ Yeh Kyle, the marks are screwed it up but CF is already awared of it. Great feedback, many thanks!
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Minor Problem on cw.png 1 Not sure I like how the "road" touches the CR. It clutters the top left hand side of logo 2 Don't like how the line of the road ends on the bottom of W. It looks heavy. Summary:
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Ezequiel Jaime commented:
Thanks for the feedback, but keep the "Like" for facebook ;). Can you please provide a more detailed feedback about the issues you see. That'd great!
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Summary:
The design is really good. I like the type, I like the outlines it's strong and crisp. But the logo has a different feel for me, I see it as a logo you usually see in NASCAR. It's more on roads/tracks.
Just a suggestion, How about you put a bulb on the 'C'?
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Ezequiel Jaime commented:
Mmmh, I think the bulb concept has been overused. I'd rather keep it simple, less symbols much easier to remember. Thank for your review though.
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Summary:
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Emma Simpson commented:This is one of a number of totally empty reviews I've seen you put up so far. If you're thinking of putting up a concept after this, I would suggest you pay the premium price.
Basically Concept Feedback works so that if you want to post concepts for free then you take part in the community and put up thoughtful feedback for others. If you don't have the time or inclination to do this then you pay to post your concept to help keep the site running for everyone else. Either way you're putting into the community to get something out of the community.
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Summary:
Hey Ezequiel,
I think I'm more attracted to the black BG ones because I feel that the ones with outlines are restricting the letters, like squeezing them together.
Good job on the font and color choice. They remind me of road signs. I'm guessing that's what you're going for?
As for the road, I was thinking that maybe you could start it from the last 'e' of creative like underlining. I attached a image of it. Just a quick sketch and just a suggestion.
Good Luck :)
Attached Files:
I think maybe it's just a case of keeping the big dip between the 'e' and the 'a' and making the rest of the top line flat.