ZoomConcept Reviews
Minor Problem Yellow borders
The thick yellow borders on the top and bottom of the cityscape is very distracting. It is drawing attention to the image, but the image is NOT an important element on the page.Blurred edges
The blurred edges of the image are very distracting and draw attention to the outskirts of the page. You need to keep the user inside the page so this element is working against you.-
Kayvanm commented:hmmm...second comment about that - it's really that distracting huh?
Minor Problem on LippmanGroup-Placements1.jpg 1 You need a headline over this text to indicate what page/section you're reading. Positive Feature Too Dark
The design is too dark and uninviting. Consider a brighter style with dark text on a lighter background for featured text.-
Kayvanm commented:
I still think the darker design can work...it's just that everything is too dark right now. Like Ez said it doesn't have contrast.
New Idea Larger font for tagline
You should use a much larger font and even consider a different font style for the tagline in the image area. For more information on creating a great home page, check this out - http://blog.kissmetrics.com/landing-page-design-infographic/Summary:
Hello. Unfortunately, there are many elements of this design that prevent it from being impressive, attractive, and an overall good user experience for your client. Based on the specific comments, I'd strongly encourage a redesign with a lighter color scheme and more contrast. The site should be clean and easy to follow from top to bottom. Light text on a dark background is not the way to go for this client, unless this client specializes in dealing with crimes that happen at night.
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Serious Problem Image is not a good focal point
Reinforcing Andy E's point, this image should not really be the focal point. It could mean a million different things to me or any other user, and while it makes me think 'big time', I don't see it as saying 'trust, experience and proven track record'. I feel more like it says 'cheap imitation'Positive Feature Too Dark
Besides the site design being very dark, and thus running into readability issues (and associations with felonies :-) Everything is super saturated from a colour perspective and therefore it begins to look flat, without giving the eye anywhere to be drawn to, and or anywhere to rest. INew Idea Same Layout
I'd try sticking with the same layout and just map different textures and colour values to the design, lightening things up and opening up the design (visually)Serif fonts?
Lawyers always make me think of serif fonts. Something respectable, something to inspire trust. The sans-serif fonts used here have a bit of a cheap feel to me. It doesn't inspire trust for me.-
Kayvanm commented:
point well taken
Summary:
But unfortunately is doesn't clearly convey the clients needs. Even if they think 'Wow it looks good'.
I'd agree with Andy E, on pretty much all his points and would just add a bit to clarify and emphasize on a few points. I hope it helps!
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Minor Problem on LippmanGroup-Home.jpg 1 Centering the logo doesn't look too consistent with the layout itself, i'd put it to the left ( you can fill right side with address and phone maybe). 2 Not sure about the serif font you used for the navigation. Try using font families with good variations, like helvetica neue, univers, myriad pro, din pro. You will keep it bold without making it boring. Also, add more air between the navigation text and the bottom edge of the wooden thing. 3 Try justifying and disabling hyphenate. 4 This anchor text gets lost. Blow it up quiet much. I'd say 70% of the picture/layout width -
Kayvanm commented:
so just found out that client want's this text to subtly read the city/location of each rotating picture....for that purpose, I guess the size is good enough no?
5 The motion blur fx is too distracting, I think it's not needed, Summary:
Hi,
From both options I'd rather much better 2nd one since the picture stands out nicer. I think it needs to be improved a lot though, please refer to my notes.
In general I'd say to improve contrast, everything is too dark at the moment. Add some design elements at the bottom as well (icons, boxes for content with some bevel or inner shadow to make it look part of the wooden background, anything you can think of to make it look more rich).
All in all, is indeed a good start.
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Kayvanm commented:
Taking that rich wooden look a bit further can be a cool theme. Thanks man
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Summary:
I was impressed in terms of you talent but the site it self made me feel a little bit lost.
Colors speak a lot to people, and the thought of brown stand for professionalism, but the imagery of night time made me feel a bit unsafe.
I do not think it is so much that you chose an image of the skyline, i think it is more so that the edges sort of speed up and have the image blend into the background. MY focus is on the image, and not the testimonials or the actual content.
I understand with law firms you need to convey a profesional message and I think you did that very successfully. You might want to scale back a bit with that strong citylife imagery. I live in NYC and was distracted by that picture. Also, consider a nice soft blue to contrast the brown! blue is a color of trust, and goes so well with that brown you have on the site. I think it might give the site a fresh younger look that potential visitors can trust.
true, i think it needs to be a bit thinner...maybe have a sheen to it so it looks richer and more gold-like