ZoomConcept Reviews
Serious Problem Colors
I didn`t like the colors, they dont fit together for me. Try to see other options.Critical Problem Grayscale
It will look terrible if you drop it to grayscale.spirit
I'd say you're making a classic mistake. You want to depict the idea of your business with all the doodles in logo. The clipart is dreadful It says nothing. The font choice is poor. Pick another one, there are many great free fonts to use.Make it simple!
It's simply overcooked. Too much. Keep it simple stupid!Positive Feature color palette
isn't working eitherSummary:
My opinion in details. I hope it will help you with developing something better.
Best of luck!
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Kevin De Silva commented:Yes thanks .. I'm crap at doing logos, I'm going to look around some more for inspiration
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Chris Wieckowski commented:The best design is not when it's nothing more to add, but when there's nothing left to remove ;) bear that in mind.
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Kevin De Silva commented:
I made an update - care to take a looksee for me?
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Chris Wieckowski commented:
It's better already but not still not very captivating. You really should drop the clipart, because it harms your design or redesign it completely. The font represents stability and not dynamic like the shoe suggests. The rule is that you should create logotypes by absolute contrast or absolute similarity, but they need to represent the same idea. Your idea is too much chaotic.
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Kevin De Silva commented:
What clipart are you referring to?
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Kevin De Silva commented:
I posted a new set of concepts .. let me know what you think please..
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Summary:
I'm also a graphic designer and whenever I design logos there are a few important aspects I keep in mind on every single project. I believe it's very important to try to plan out what the logo is going to look like in color, in grayscale, and in black & white. Now, I think that some work could be done involving amping up the colors in the work to higher saturations, but it technically works in the color version and the grayscale version. The think is, think about that this would look like in black and white. Would quality be lost when the gradients are converted to solid colors? Would you have problems with the shoe overlapping the globe? I always like to put all three color versions side by side when designing a logo because sometimes companies need to print the logos in different color versions, and it's very important to provide them with every possible option for quality printing.
Another thing I would maybe try to do is work the shoe design and the globe design together. They're completely separate elements right now, and almost look like two different logos, one infront of the other. Oh, back to another thing with the color, think about incorporating colors from the text element of the logo into the icon element so that everything is tied together. I hope that advice is helpful! Good luck with the project.
-Benjamin M. Jacques CEO & Founder http://MeltingWaves.com/
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Kevin De Silva commented:
Very helpful thanks, I made an update .. could you have a second look for me?
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Positive Feature I really like the blue one.
I really like the blue one.Other Font Mismatch
I think a different font for World might work a little better, but otherwise it's awesome.Summary:
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Kevin De Silva commented:
which blue one?
Which font pairing do you like?
Can you circle it using the tools here?
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Minor Problem on logo.jpg 1 not the best place for the globe :( Positive Feature on ishot-97.jpg 1 better than the other two version, but you could work on your fonts. The bold type is too bold next to the skinny one :P. And maybe loose the globe entirely. Summary:
I like the wings on the shoe and the world idea but it's all put together in a bland otherworldly way.
The colours make me think of running to heaven and dying.
The dark hard outline on the shoe doesn't fit with the lightness of the wings and the type and the world.
The font lack impact. Overall maybe look at a lot more ideas and start again but keeping to the same idea. There are a million ways you could put together the world, wings on shoes and the type.
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Kevin De Silva commented:
I made an update - could you have another look for me?
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