ZoomConcept Reviews
Critical Problem on 1.jpg 1 Not only is it not about Boat anchors..the anchor is a cliché. It has got to go Positive Feature on 1.jpg 1 Yanone Kaffeesatz rules! (thanks for the tip by the way) -
Curtis Scott commented::)
2 this is such a subtle but powerful design decision. by only partially covering the truck It illustrates the whole story without letting the truck take center stage and refocusing on the boat. Brilliant! -
Curtis Scott commented:
Thank you!
Other on 1.jpg 1 I would have instinctively straightened the horizon..but here I would have competed with the interface because it would look like some sort of menu space or something like that. I have had that problem before (with a completely level horizon of an image used on a website) and never had a good solution.. . cool -
Alex Colina commented:I meant to say "but here IT would have competed"
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Curtis Scott commented:
Agreed, this is a FPO (for placement only) image to be replaced with final content at some point during the dev process.
Summary:
Fail? yet I give you high marks on design and usability?
That is because the logo is a complete fail when you had a perfect logo before. It is not Boat Anchors..it's Boat Trailers!
The design is great although I wish you'd use the background of concept 3 on the previous round.
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Aaron Turpen commented:I agree with Alex on the logo. The trailer was better and acted as a sort of underline to explain the business graphically. Otherwise, I really like this design with all of your improvements.
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Curtis Scott commented:
Thanks Alex, great points made!
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Curtis Scott commented:
I've posted a revised comp as 1-Revised.jpg. Can you please let me know what you think about this one, is it ready to go to development? Thanks!
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Alex Colina commented:
I always thought this any of your versions of this website where solid and professional designs, but this one in particular. Now that you've gone back to old logo, I'd say go with this version.
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Curtis Scott commented:
Thanks, I think I will go with the revised for now. 1 for Strategy? How could I improve this?
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Alex Colina commented:
I was just making a point. Clean 555 from me
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Minor Problem on 1.jpg 1 Less space here -
Curtis Scott commented:
good idea, I will give it a shot.
2 more space here -
Curtis Scott commented:
good idea, I will give it a shot.
3 These CTA's are good but I think the outline stroke or glow is a bit much, maybe try a texture in the background instead -
Curtis Scott commented:
good idea, I will give it a shot.
Critical Problem on 1.jpg 1 Sorry Dude this isn't "bob's anchors" it's "bob's boat trailer's" and there is nothing in this that says trailer to me -
Curtis Scott commented:
lol, so true. Thanks guys!
Positive Feature on 1.jpg 1 Excellent! 2 Not my style - but excellently executed -
Curtis Scott commented:
thanks!
Summary:
Curtis
The site is looking sweet, but as Alex pointed out the logo is still not there, and the text in the top right corner is hard to read because of the outline stroke!
Overall the only thing holding you back here is the logo, get this fixed and you'll have a stunning design!
Great Job!
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Curtis Scott commented:
Thanks Aaron!
Yes, that dang logo is my weakness on this project. XP
I'm thinking of going back and refining the logo from the last posted design comp. Thanks for you kind words and inspiration. I hope to be designing the subpage in the next week or so and look forward to seeing what everyone thinks about this page also.
Thank you for your time!
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Curtis Scott commented:
I've posted a revised comp as 1-Revised.jpg. Can you please let me know what you think about this one, is it ready to go to development? Thanks!
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Minor Problem on 1-Revised.jpg 1 does this really need it's own sub-section? especially since you have a map up in the top of the page. -
Curtis Scott commented:
idk, I really like it here too. The client requested the buttons to the directions to be 'in-your-face'. We can always swap this out for more important info (either area) at a later date once we track what is being used the most. Good point, thanks.
2 seems a little tight, needs breathing room. 3 increase the opacity on the background color Positive Feature on 1-Revised.jpg 1 very nice 2 very nice 3 much better than the anchor -
Curtis Scott commented:
thank you, this will have to do for now, until the client gets some re-branding budget increases. ;)
Summary:
Hey Curtis - wow, your concepts have come a long way since I first remember seeing them. I realize I'm a little late on my review, and most of the other reviews have just about said it all. I haven't read through them all, so if my notes are a repeat, sorry about that...
Overall, I think you've done an awesome job on these. My favorite is the first one. Please see my notes...
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Curtis Scott commented:
Thanks Rebecca! Great feedback as always!
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Rebecca Perry commented:I remember months back when posted the first version of this concept, it's really come a long way...great job!
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Curtis Scott commented:
Thank you so much!
It is (will be) one of my strongest portfolio worthy projects in a while!
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Minor Problem on 1.jpg 1 better with white type (with a shadow) Minor Problem on 2.jpg 1 doesn't work Serious Problem on 1-Revised.jpg 1 this is the only issue - this picture doesn't tell a story. Positive Feature on 1-Revised_alt-bg.jpg 1 a little difficult to read -- but, is clearer than the other concepts Summary:
Hi Curtis
This design has come a long way of the past few postings. There's one remaining thing you need to address.
- Banner photo(s) - need to tell a story.
- Simplify the banner overall. The content module is perfect - but overall, the amount of visual noise in that banner needs to be simplified.
I hope this helps
MichaelR
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Curtis Scott commented:
Agreed on the banner section, the photo being used now is FPO until we get better photos. The final ones will be engaging and not as busy so the content will shine through! Thanks Michael!
Serious Problem Gradient in the nav
the gradient in the nav is a bit strongsitemap & text at the bottom
I would change the color of the text to be lighter-
Curtis Scott commented:
noted, thanks.
Positive Feature Call to action
nice buttons!-
Curtis Scott commented:
thanks!
Summary:
nice design, makes me want to be on that boat right away
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Curtis Scott commented:
Thanks for the feedback Carl, very much appreciated.
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Minor Problem on 1.jpg 1 I think the gradient is just a bit too much, I'd tone it down a little (say the top a little more white and the bottom a little more blue) -
Curtis Scott commented:
I did this to add horizontal depth to the background. this is to add the illusion of being on a boat in water... least it attempts to. ;)
2 Search box is nice, vertical alignment seems a tad off. -
Curtis Scott commented:
hmm odd, I will look into this.
Positive Feature on 1.jpg 1 Very nice Call-to-Action buttons, they are inviting enough too stand out, but they are not annoying. -
Curtis Scott commented:
Thanks!
2 Smart thinking, contact information is probably the most important thing on this website, so having it at the top of the page makes a lot of sense. -
Curtis Scott commented:
thanks.
Summary:
I think you've done a good job. I don't really have any issues with this website. There's a lot of stuff happening, but I think you manage to draw attention to all the right points. Or at least they are easily found.
There's really not much more I can say, except for: go do it! :)
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Curtis Scott commented:
Thank you for your positive feedback!
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Curtis Scott commented:
I've posted a revised comp as 1-Revised.jpg. Can you please let me know what you think about this one, is it ready to go to development? Thanks!
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Minor Problem New Logo Harder to Read
I think that the logo typography from one of your past versions was much easier to read. I even confirmed this from a non designer. I asked which version he liked better (before I gave any input) and he agreed the older version because it was easier to read. As for your logo icon of the anchor that is probably fine if you wish to keep it. But I think the previous color/font combo was much better and easier to read: http://www.conceptfeedback.com/concept-page/4920/boat-trailer-website-redesign/-
Curtis Scott commented:
great point, well received!
Critical Problem Don't like all the gray in the logo
I don't like all the gray in this version of the new logo.-
Eric Mayfield commented:You posted 2 versions here, I'm not sure if you can tell which version this feedback applied to, but it was the version which had "Boat Trailers" with Gray text with the anchor in gray over that text. I'm still a sucker for the version with the white text though.
http://www.conceptfeedback.com/concept-page/4920/boat-trailer-website-redesign/
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Curtis Scott commented:
I completely agree here
Positive Feature I'm ok with the space here
The previous designer commented that you have too much wasted space in the header. I don't agree necessarily. I think everyone is entitled to their opinion and I respect his and see his point, but I think in this case that it is perfectly OK. If you shrink the top and bottom whitespace it will end up giving it a more claustrophobic feel. I think that your conveying boating and being outside and if anything I think the extra space gives it a very open and airy feel. Again I'm perfectly OK with it.-
Curtis Scott commented:
agree with you here also. thanks!
New Idea Background colors
I think it would look nice to have the background for the header and the content area to be one continuous fluid gradient background. You can start with your light blue and range to your darker blue. The footer looks nice the way it is though.-
Curtis Scott commented:
I will work with this to see what looks best.
Summary:
Coming along great Curtis. I'm sorry for my long wait to post a followup feedback. Had a lot of things going on recently. Anyways cheers bro and I hope everything works out. If you need anything else don't hesitate to ask.
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Curtis Scott commented:
Thank you for your feedback Eric, every much appreciated!
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Curtis Scott commented:
I've posted a revised comp as 1-Revised.jpg. Can you please let me know what you think about this one, is it ready to go to development? Thanks!
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Eric Mayfield commented:
I still think you should do something with the backgrounds. I'm not a fan of the 3 separate backgrounds. Everyone is entitled to opinion for sure and I definitely don't think it is even a huge problem for me. Again this is just an idea. I'm not sure that it will make a large impact in how users interact with the site. This would be completely from an aesthetic viewpoint.
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Minor Problem contact
About 1 out of 3 local searches are done on someones phones. Make sure your contact information up top are actuall numbers that people can click/dial on their smart phones. Try looking at Google Font Library for cool fonts that work well on the web.-
Curtis Scott commented:
great point - made notes to follow up on this.
Positive Feature layout
just awesome and simple, 3 columns works-
Curtis Scott commented:
Thanks!
colors
simple blue and yellow majority works very well-
Curtis Scott commented:
Glad you like. :)
New Idea logo
Tweak the old / current logo. Take out the bevel/imboss and modernize it a big. That older logo says more about what the products of the company are than this new version. If your having trouble making it pop, BE SURE to use a slight white stroke...maybe a drop shadow underneath too?-
Curtis Scott commented:
So you think I should use the last comp logo and refine it?
Summary:
Great job, doesn't need much work in my opinion. Just tweak that logo!
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Curtis Scott commented:
I've posted a revised comp as 1-Revised.jpg. Can you please let me know what you think about this one, is it ready to go to development? Thanks!
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Serious Problem Space in the top (header)
I will really suggest that you think of a way of reducing the header space. You are losing valuable space there. 50 pixels will give you 50 more of reading area for your visitors.-
Curtis Scott commented:
I will play around with this a little to see if I can tighten it up a little.
Positive Feature on 1.jpg 1 I love the spotlight area, I think is great, and uses all the right things. Try to have very engaging actions on the spotlight. Don't be shy. -
Curtis Scott commented:
Thank you!
New Idea on 1.jpg 1 Maybe you already did this, but a good idea might be to link this area to a map page inside your site. This might help users visualize where Azalea Garde Rd is. -
Curtis Scott commented:
yep, I'm on it... during development phase!
2 I really like the logo. Plus the fact that you can use the anchor as a favicon in the website. This gives the site personality inside the multiple favicons out there. -
Curtis Scott commented:
I wish everyone else agreed here, did you have a chance to compare this new one with the past ones? Still think this one is the strongest?
3 Use social media to your advantage. -
Curtis Scott commented:
This feature was mentioned during the last round of feedback. I choose to leave it out for now because I know for a fact my client is not ready or set up to do social media. However, this is in my project notes for a possible phase 2 update item.
Summary:
Hi Curtis,
I think your website is in good shape. I suggested a few ideas that might help you get a few extra visits for "free". The design is clean and easy to understand.
Keep up the good work.
Geo
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Megan commented:Curtis, It looks great. The only thing you may want to revisit is the color of the logo. Between the two versions you have posted, I think blue text is more readable, but maybe add a slight white glow behind it for contrast against the lighter blue background?
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Curtis Scott commented:
Thank you both for your feedback!
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Curtis Scott commented:
I've posted a revised comp as 1-Revised.jpg. Can you please let me know what you think about this one, is it ready to go to development? Thanks!
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Georgios Kiragiannis commented:Thanks Curtis for awarding the review.
I am really having a tough time trying to conceptualize the logo. I know is unfair to use big companies as examples, but Apple do not have a computer or iphone in their logo.
I am not convince by the trailer in the logo, but I see your point on the anchor, it might be overused in that industry. Maybe you can use a truck trailer hook, since all people that will need a trailer will also need a hook on their truck. It is just an idea, you might need to polish it.
Either way, you could change that after you started the development. Hope you well in your endeavor.
Geo
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Curtis Scott commented:
Thanks Georgios, I agree. Also, welcome to Concept Feedback!
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Positive Feature Visually pleasing and very easy to navigate
I was worried about that. I'm thinking of just using the past one and telling the client to save up for a professional rebranding at some point.