ZoomConcept Reviews
Minor Problem on metaffex_layout.jpg 1 Add more padding top and bottom Critical Problem on metaffex_layout.jpg 1 I feel a slogan or something is missing here. It's hard to tell what the company does... Positive Feature on metaffex_layout.jpg 1 Cool! 2 Great, simple and attractive. Summary:
Great design overall, love the colors and layout, but as I said the top part lacks a slogan.
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Minor Problem on metaffex_layout.jpg 1 These text areas should be a little stronger. Somewhat hard to read (even at full size) 2 Add some breathing room around this area. Summary:
The overall aesthetic is fantastic! i love the color combinations and the attention to detail.
I cant find a whole lot to nit pick about, but overall..just add some breathing room to your headings and increase your body copy font size a touch.
Great job overall!
Minor Problem on metaffex_layout.jpg 1 Try with different font. Serious Problem To orange...
Try to add some other color...New Idea on metaffex_layout.jpg 1 Like the header, but try to add something in top layer. 2 Try with light silver... Summary:
Very muted. Content heavy. Looks like a template almost. Does not engage and entice me as the prospective user to have you design and/or develop my website.
Minor Problem on metaffex_layout.jpg 1 Great little symbol / diagram, but totally meaningless in its placement. Why is it here? If the four sections correspond to the four capabilities, make it clear. If it's actually the logo, place it where it belongs 2 Field seems kinda heavy in relation to the rest Serious Problem on metaffex_layout.jpg 1 Complete mismatch of type. There are two fonts in four weights – doesn't hang together Critical Problem on metaffex_layout.jpg 1 Alignment? What alignment! Positive Feature on metaffex_layout.jpg 1 Great name! Where's the striking symbol to match? 2 Great colour palette overall, restful, serene. If that's what you were going for. But not particularly vibrant Summary:
A good start. Some serious layout issues, in my view, but nothing that can't be fixed with a good eye and a sharp pencil.
The central circular symbol is fascinating. Draws the eye, but unfortunately goes nowhere. Can you make more of this element?
There are four horizontal sections, none of which bears any relation to those surrounding it.
Aside from my notes, the glaring omission is your Core Marketing Message. Who are you? What do you do? Why do you do it better than the next guy? Am I in the right place for my type of business? What is the single most compelling reason I should spend my money with Metaffex? Hint: a list of service capabilities is not the answer.
Hope this helps.
Summary:
Think maybe the text needs to be bigger? Hard to see everything ..
Also site doesn't say exactly what it does at the outset .. needs more of a visual callout..
Serious Problem what is it about?
It is difficult to see at first glance what the website is about, maybe a slogan on top?Positive Feature nice and clean design Minor Problem on metaffex_layout.jpg 1 I feel that this area here is too plain. Needs some gradient in the center area 2 Vertical spacing between the top and bottom of these areas would do wonders 3 a gradient here would be great Minor Problem on original.png 1 align this right Summary:
Overall this is simple and has a good clean layout. No problems but I think the colors are too solid, and would look better if some slight gradients were placed in some areas. These would bring life to the site.
Minor Problem on metaffex_layout.jpg 1 Reduce copy by 50% - try bullets 2 good - but remember, visitors do not always scroll. If you are not going to have top navigation - you should put into a Fat footer Critical Problem on metaffex_layout.jpg 1 Could be larger ot bolder to differentiate from the banner area below Positive Feature on metaffex_layout.jpg 1 good design... Be careful with the font sizes. Positive Feature on original.png 1 Excellent treatment New Idea on metaffex_layout.jpg 1 Recreate into a more holistic fat footer (http://patterntap.com/tap/collection/footers) Summary:
Hi David,
Overall, this is a very strong design. I encourage you to follow the annotations I've made - you will see that simplification will result in more adoption and use by your visitors.
Key Issues:
- The sites intent (business purpose) does not jump off the page. Remember - you only have about 5 seconds to grab a visitors attention. If they need to read to figure out what you do - they may leave.
- Deep scrolling is not good. You need to eliminate the need to scroll (perhaps by breaking out some of the content to new pages). One candidate would be the "Featured Work" section. Also, you may want to repeat the treatment you are using for "Client Login" for the "About Us" & "What We Do".
- I encourage you to rework your Fat Footer area - to include the contact us form and Team.
Conclusion:
This is very strong design -- illustrating a strong concept. You need to create a unique service proposition on the landing page. This often is established with a strong headline (see uploaded inspirational sample).
I think you have a good start...
Regards, MichaelR
Attached Files:
Yes, I agree