ZoomConcept Reviews
Minor Problem Color background
The strong use of a background color in the new design takes away, at times, from the work you're presenting. I suggest using a similar color throughout -- so the viewer's attention focuses on what's important - your work!-
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Nicholas Abruzzo commented:My comment was in regard to the screen showcasing your work for SMC Photography. I believe your use of the dark teal color forces a visitor to focus on that -- and not your screen shot.
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David Ingledow commented:
Yeah, I agree with what you've said here
Flatland
The new concept strikes me as very flat - and not digital at all. It reminds me of a print brochure - more so than a portfolio to promote the work of a digital professional. A modest and strategic use of motion graphics will make the design of your site pop.-
David Ingledow commented:
Is there anything you could suggest?
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Nicholas Abruzzo commented:
Perhaps using a dark color, think border around each screen shot will make the work pop a bit more. Or, perhaps adding small, pulsing (tool tip) dots to specific areas of the design will encourage interaction. (In such a scenario clicking the dots would provide a description of what's unique/ important about the respective design element). Another idea: add a relevant RSS feed (from your blog for example) to the home page.
Positive Feature Improvement: contrast between background and fonts used for navigation links
In your newer design it's easier to see the navigation options.Strong, upfront benefit statement
In your current site I like the fact that you fairly simply tell your potential clients what you do and what you offer. I'd carry over that idea into your new design.-
David Ingledow commented:
I like my benefit statement on my current site - I'm currently thinking of a way to bring that into my new design. I felt that my current site didn't show my work off enough and my new site now doesn't explain what I do - I need to find the balance
Contact info
I recommend placing your contact info in your footer and somewhere else on your home page. Why make your visitors hunt for the method to contact you?-
David Ingledow commented:
I was planning on putting some contact info in the footer of my new site - thanks for the tip!
New Idea Too much emphasis on portfolio titles
I'd like to see more emphasis on the actual design - as opposed to the the title description of the project. Reducing the size of the screen shot for each site makes it difficult to read/ view clearly. I'd recommend considering to present your portfolio as case studies. First present the design - and then identify the features of the work, and how that tells your story as a designer. If functional design work is your forte, highlight how you delivered that for each client, etc.Summary:
While you've improved the color story in the new design, the current site is much more contemporary in its look and (bloglike) feel. I recommend that you try blending some of the concepts with the current site and the new design.
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Minor Problem on Screen shot 2011-02-15 at 16.04.24.png 1 This just looks like "D" in a stencil font -
David Ingledow commented:
Yeah, I thought that - what do you think of my previous logo?
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Tyler Mcrobert commented:I don't like the font on the other one along with the lowercase letters. I like the direction of the new one, maybe try a slab serif font so the "I" isn't straight down
Minor Problem on Screen shot 2011-02-15 at 16.04.15.png 1 I'd add at least some kind of subtle noise texture in the background Serious Problem on Screen shot 2011-02-15 at 16.04.24.png 1 I'd add some stuff down here -
David Ingledow commented:
Will be doing soon - just a concept for the logo, nav, and banner :)
Positive Feature on banner compare.jpg 1 Love this Positive Feature on Screen shot 2011-02-15 at 16.04.24.png 1 Like the large text Positive Feature on Screen shot 2011-02-15 at 16.04.15.png 1 Like how the logo is above the name Positive Feature on Screen shot 2011-02-15 at 16.04.09.png 1 Like the changing colors Positive Feature on Screen shot 2011-02-15 at 16.04.18.png 1 Beautiful site -
Positive Feature on Screen shot 2011-02-15 at 16.04.24.png 1 Nce fonts...nice color Serious Problem on Screen shot 2011-02-15 at 16.04.24.png 1 need a call to action button on each slide in your gallery Summary:
David,
- the new design is better - but I encourage you to add content from current site
- reorganize the content module positions - and present the call to action (Request a Quote) in first position on the canvas (see uploaded mock-up)
Overall, the design is a significant design upgrade. It's now time to workout the strategy to engage the users.
Nice work!
Attached Files:
Minor Problem logo
The logo concept is cool, however it looks just like D (maybe make the "I" pop out by using another color (like light blue)Serious Problem spacing
I liked the spacing of the top nav. of the older site better...that might be a bit too much but your new design is way too cramped up there!Positive Feature examples
Love the layout examples, nice size and works with the fontsNew Idea blue box
When you build out the website some more, use the blue box with white top some more...it will give it some continuity.Summary:
Overall better improvement. Check out the notes - hope it helps!
Summary:
Based on new design: http://www.ingledow.co.uk/id-new/index.php One of the best designs I have seen on here in a while as looks fresh, decent colour scheme, colours are bold and the menu stands out a mile off which is really good. My fav colour is baby blue so I think this is why I like this design so much.
Regards, Peter
Minor Problem on Screen shot 2011-02-15 at 16.04.18.png 1 This is nothing important, but if you really want to bring out the image, then you must give it equivalent spacing. Bold images should always have equivalent spacing, especially when it is set out as an objective as a viewer's task. Serious Problem on Screen shot 2011-02-15 at 16.04.18.png 1 Need's a slogan. One thing you should always know is that when you're giving a company a logo on their website, and the name doesn't have a "specific" or "relative" meaning, you should ALWAYS put a slogan. Visitors should be impressed, but most of all be aware of what they're looking at the second they enter a site. This is why the logo must have a slogan if the name doesn't suites it's industry. 2 You need an active state. This is to remind your visitor what page they're on. Now although there may be SOME people who forget what page their on, this still benefits them and the others as well. It makes them feel the acknowledgment about the fact that they're on a specific page. Summary:
Overall this is a great web design with only a few flaws. So I won't say much of anything else, as there IS nothing else to say... Great job.
Next time, don't forget to incorporate these tips. I'd write them down if I were you - just in case you happen to forget hint hint.
Do you mean the background colour that's on the work shown in the banner?