ZoomConcept Reviews
Minor Problem on 1-anasayfa.jpg 1 Is this navigation? Minor Problem on 3-catering.jpg 1 too dark -
Arsen Nurmagomedov commented:There is no purpose to see clearly what is on background.
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Michael Rawlins commented:Usability testing would uncover that people would be influenced by the background image. It creates visual noise - and competes with your content.
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Michael Rawlins commented:
To get a better understanding of where I'm coming from -- I encourage you to watch this 12 minute video below (designing for persuasion, emotion and trust). From my perspective, everything on the screen triggers sub-conscious emotions.
http://www.youtube.com/watch?v=-JjHtke2Yew&feature=youtubegdataplayer
I hope this helps...
Minor Problem on 5-basin.jpg 1 Careful of too bold colors -
Arsen Nurmagomedov commented:
It is logo of the costumer. We cant change the color of it.
Minor Problem on 7-iletisim.jpg 1 too dark Critical Problem on 6-sef.jpg 1 Careful of dense copy-blocks Positive Feature on 4-gallery.jpg 1 Nice image gallery Summary:
- I like the concept - but, the background image is too dark
- The global navigation moves position - as the user traverses through the screens
- Beware of strong colors on such a dark background
I encourage you to go back to black and white wireframes - to work out this design (before all of the dramatic photos etc.)
I hope this helps
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Arsen Nurmagomedov commented:
Thanks for the video. It helped me to look from differet aspect!
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Critical Problem on 1-anasayfa.jpg 1 The nav bar on the left side of the landing page moves on top of the remaining pages of the site New Idea on 4-gallery.jpg 1 The gallery has beautiful pictures and I would add captions since users may want to know “what’s cooking”. Summary:
Hi, since I don’t understand the language, I can only comment on the design. The idea of having the video running in the background is interesting at the beginning because it shows what the site is about but after a while, I just want to stop it and cannot find a way to do so. It’s distracting and combined with the fact that the colors are dark it makes it difficult to read the content.
Is your call to action the text on top of the video? If yes, it should appear on the screen sooner.
The nav bar on the left side of the landing page moves on top of the remaining pages of the site; the sub-titles of the pages are on the left (mutfak atolyesi) and then on the right (catering). Be consistent with your design for a user-friendly experience.
On the Catering page, Dugun Ozel section, the music starts (not sure why) and there is no way to stop it. When I click on the sound button, I hear the sound of the video at the same time. Same thing as for the video, give the means to the users to control what’s happening on your site.
When opening the chef’s page, some information shows below the fold when I mouse hover the last chefs. Not sure if it’s because of my browser.
It’s great to see pictures of the food and of the cooking classes. The site could be more colorful. Food is about the pleasure of the senses (sight, smell, taste…) and most of us love food so try to engage the users by making the site more visually appealing and exciting.
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Arsen Nurmagomedov commented:
After many feedbacks given here i agree that the site is "a little"dark :)
There is no CTA text. But i realize that the text on the video is distracting.
It is technical bug that we didnt recognize befor in "Dugun Ozel" case.
I disagree with you about the sub-titles in Catering section. It is not a critical problem. Even more, they are on right because of the structure. On click on the sub-titles the content slides right.
Thank you for your time and feedback.
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Minor Problem on 6-sef.jpg 1 Typography here is hard to read. with the rules of White on Black, I think this should be attended to to increase readability. There are some really good concepts and why on this page: http://spyrestudios.com/20-examples-of-dark-minimalist-website-designs-with-great-typography/ -
Arsen Nurmagomedov commented:
I agree with you about "White on Black rule".
Positive Feature Fun Design
I enjoy the layout and feel of the design, without thinking much of it, I know what it is representing.New Idea on 1-anasayfa.jpg 1 I like the treatment. It like to see it with a black opacity background like on the Catering page. When the images are animated in the background you lose the focus on navigation. New Idea on 7-iletisim.jpg 1 This form feels very generic and could use some focus. Id like to see it blended into the design a bit more. Perhaps the just bottom borders and black backgrounds for the fields, or a bit more opacity so that its darker. Summary:
Overall I really enjoy the design, think you did a great job and that it feels fun.
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Summary:
I agree with Michael regarding the background image being too dark. After you lighten up that image I recommend: 1. Make the background behind the navigation black 2. Increase the font size of the nav typography
These changes should improve the readability and usability of the design.
On a different topic, I'd like to be able to read testimonials from their previous clients. I do like your use of "basinda biz" logos - they convey professionalism and demonstrate the quality of their services.
Finally, I would like to see a call to action throughout the site -- using a light touch that mirrors the aesthetics of the design. Perhaps using small text in the header or footer would be appropriate. The copy should be concise of course - something like: Contact us to cater your next event.
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Arsen Nurmagomedov commented:
Great ideas!! Thanks a lot!
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New Idea on 1-anasayfa.jpg 1 a bit more padding here would be nice. New Idea on 3-catering.jpg 1 use a lighter color because you're using a dark bg -
Arsen Nurmagomedov commented:
I was also confused about that color. But now i am sure to change it :)
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Dan Allen Pantinople commented:yah, how about a vote up? ^_^
2 more padding here too...^^ Summary:
Nice job overall but i think the background image is too dark and its making the overall feel gloomy..lighten it up a bit so we can fully appreciate the pictures and the colors pop out..
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Minor Problem on 1-anasayfa.jpg 1 There is a lot of on the page in the first picture. If it's just a navigation page, which i'm guessing it is, it should be on top like the rest of the site Summary:
I really like it although I think you could have gotten away with a single page site
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Arsen Nurmagomedov commented:
Single page stucture would be too loaded/heavy. Target users (in Turkey) have slow computers. Even this design is too heavy for some users. But great idea, thanks anyway..
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Positive Feature images
The use of background pics are great - it shows a personal side to the company and allows people to visualize what the website is abouttitle bar
Top nav. is simple and works well being overlayed on pics.Minor Problem Clean look
I like your clean, streamlined look. It adds elegance to the site and the images paints a thousand words.Serious Problem Translate
I think you should offer your message in other languages besides Turkish. English and Spanish would be two obvious choices.Critical Problem What's your message?
What are you trying to get across with this site? Is it just information? Or are you offering online cooking courses? It's not entirely evident.Summary:
I like your clean, streamlined look. It adds elegance to the site and the images paints a thousand words.
However, I think you should offer your message in other languages besides Turkish. English and Spanish would be two obvious choices.
Moreover, what are you trying to get across with this site? Is it just information? Or are you offering online cooking courses? It's not entirely evident.
Serious Problem Background color
All the backgrounds are very dark. Visually pretty dark.Serious Problem on 1-anasayfa.jpg 1 I think you need to work on this main menu. The other pages you have text on a nice band of black. This homepage is the most un-compelling of all your pages...should the be most compelling. Critical Problem Call To Action
Fancy website to get your clients excited, but no way to harvest their excitement! Need more call to actions on the page. REGISTER NOW or DOWNLOAD BROCHURE something like that.Critical Problem on 6-sef.jpg 1 All caps here. Be consistant. You use lowercase everywhere else. Summary:
I'm surprised anyone would create a website in flash anymore. Non-SEO friendly, not scaleable. NOt to mention with CSS and xHTML, and the coming of HTML5, it doesn't make any sense.
But let's assume that this is what you/the client wants and I'll move on...-
S. Preston Chuhon commented:I take it back. I read now that the bg is flash and the content is in jquery. That's pretty cool!
How do you plan to take on the font? Cufon or Typepad?
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Arsen Nurmagomedov commented:
:)) I used Google's Web Fonts API.
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Summary:
I love to work in flash. Think you did a greate job. Very good.
If it is a real question, yes, it is navigation :)