ZoomConcept Reviews
Serious Problem on ShireenOberman-Home1-020911.jpg 1 can hardly read the tagline 2 this should stand out more! use the highlighting color, in this case the purple? 3 consider refining this logo a little more. Critical Problem on ShireenOberman-Home1-020911.jpg 1 buy and use more engaging photos. 2 beef up this list, make it user friendly and engaging. you can do this by encreaseing the copy size and even consider adding graphics or icons to support each area. Positive Feature on ShireenOberman-Home1-020911.jpg 1 good alignment here! 2 great use of white space to divide content 3 nice line-height and spacing New Idea on ShireenOberman-Home1-020911.jpg 1 too many colors, pick a header text color and go with it. to me the purple stands out nicely compared to the cooler lighter colors used. 2 add form here ;) make sure you use consistent fonts and line-height. Summary:
I think when you find the perfect engaging picture it will really help get these customers wants down! Please see my notes for the details. Hope my suggestions help!
Best of luck to you.
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Kayvanm commented:
Take a look at the final website! Thanks for your help. http://www.mytherapistshireen.com
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Curtis Scott commented:The final site is amazing! Very nice use of colors and subtle use of textures, great job. One thing I would examine a little closer is the navigation and the copy. When viewing it in FF on a mac, the copy and nav are shifting and being cut off. Check out a great book titled bullet proof web design - http://simplebits.com/notebook/2007/08/08/bpwd2/ this can be found on amazon too. This book really helped me understand how important it is that you make your elements (nav, sliders ect.) as flexible/bullet proof as possible. e.g. - they will allow for at least a few increases in text with out hiding important info or breaking the page. All in all, a wonderful upgrade to the above design.
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Summary:
Sorry to be blunt.
- Get a re-start with some inspirational sites
- Adopt Landing page guidelines
- I've uploaded a quick sample that you may find helpful
Good luck.
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Kayvanm commented:
Thanks for taking time to send the redo. Plus those additional pages.
It looks awesome - but we have a jquery slider up top that might not work with your redesign.
Your layout it great- thanks again Michael!
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Kayvanm commented:
Take a look at the final website! Thanks for your help. http://www.mytherapistshireen.com
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Michael Rawlins commented:Your final site gets a wow!
Attached Files:
Serious Problem Media Slide CTA
On the "Meet Shireen Oberman" slide, a call to action should be present, most likely taking you to the Meet Shireen page. A button or a clearly clickable text link.-
Kayvanm commented:
yes yes
Background Image
The main background texture is seems to come out of no where after a sharp change from the image above. Think about a SUBTLE shadow or stroke. The footer just dropping in a white stripe and then continuing again to the background is also a similar issue. Something connected, or just lay the footer elements against the texture.-
Kayvanm commented:
great point!
Critical Problem Client Photo Shoot
If you are correct and her clients want "To Know What Shireen Looks Like", you should have started with a photo shoot and used that prior to design. The iStock model fill in doesn't give you any sense of what the critical slide for that goal will actually look like.Address
I think it goes in the footer as stated in my other note, but you need the address, both to make users life easier, and to filter out users who end up on the site via search and are not in her target area.-
Kayvanm commented:
your absolutely right - especially because she is a local therapist.
Request Button
A giant purple button is not the answer. Looks really poor. If you button needs the words "click here" on it, then it is not a proper button.Email Sign Up
Make the email list sign up incredibly easy. You won't get easy if you lay it on top of a random image. Make it two fields and a button.-
Kayvanm commented:
simplicity - i love it!
Positive Feature Contact Information
I like the prominent Phone and Email links in the header, which I think are important on a site like this where a lot of visitors are really just looking for a phone number. Think about adding them in the footer as well.New Idea Footer
Balance the footer with the links on one side, and the contact information (Phone, Email, Address) on the other.Two column layout for Request and Areas?
THink about placing the "Change Starts Today" and "My Areas of Specialty" side by side. You really need actual content for the Change section to figure out the balance (50/50 vs 70/30 for example), but it would probably make more sense than stacking them.Color Palette
Start with a palette that reflects the mood you are trying to set and use that to inform the color of the background texture, the header color and the accent color for buttons and CTA. Right now the Cream, Blue and Purple seem like random choices.-
Kayvanm commented:
yeah i will look at kuler and grab a new palette.
Summary:
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Minor Problem I'm not a big fan of this blue. I like the other background (which gives me a more peaceful feeling) better. I don't think anybody is ever going to look for the blog archive in the footer on the main page. So it seems kinda pointless to show that here. Serious Problem Menu Items
The contrast between the text and the menu background is too low. I can hardly read the text. It's kinda annoying me.What is this? Put e-mail sign-up somewhere underneath "Meet Shireen Oberman". That would make it an answering action to the proposition. -
Kayvanm commented:
that's a good idea man
Serious Problem on ShireenOberman-Home1-020911.jpg 1 That is just an ugly button! If requesting a consultation is giving up your e-mail address I refer to an earlier note. New Idea on ShireenOberman-Home1-020911.jpg 1 I think this should be a little more prominent. Swap it with Change Starts Today and make it one row. That way I can immediately identify with one of these 'life problems'. Other Please make sure that this doesn't give the impression of a cheap TV commercial lady trying to sell a crappy product for a world changing product. Would make it a bit tacky. Summary:
Apart from the notes, it could become exactly what 'Shireen' is aiming for. Maybe it would be a good idea to add a few customer statements at the top of the white body? That will boost her experience level a little. Here again, be careful that it doesn't become tacky.
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Kayvanm commented:
Take a look at the final website! Thanks for your help. http://www.mytherapistshireen.com
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Serious Problem on ShireenOberman-Home1-020911.jpg 1 Why this? 2 Too much space between paragraphs. The last paragraph looks lost. 3 Add more contrast. It's hard to read. Critical Problem on ShireenOberman-Home1-020911.jpg 1 The contrast is off here. Try getting rid of those ugly shadows and making the gradient less obvious. 2 Add more white space to the top and bottom, the logo needs more air to breath. Summary:
I think you should work more on the colors. Blue and purple work well together but the gradient on the menu looks pretty bad. Also the green on the plant doesn't work.
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Kayvanm commented:
Take a look at the final website! Thanks for your help. http://www.mytherapistshireen.com
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Serious Problem Request Button
I'm not sure if the button is just a placeholder but the "click here" shouldn't be so far away and the text should be centeredCritical Problem Colours/backgrounds
The visual appeal is definitely lacking. Maybe a pic of the office? (if it's nice)-
Kayvanm commented:
Yeah I'm going to her office next week to take some real pics - enough of istockphoto.com!!! LOL
Colours
The blue and brown make me want to click awayPositive Feature Good idea of what you/she/the customer wants
It seems you have a good idea of what is needed, that's a good start!-
Minor Problem Not too keen on the font used
If it's not Calibri, it certainly remind me of it - I would consider looking into Typekit to find a slightly nicer sans serif font.Summary:
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Kayvanm commented:
Take a look at the final website! Thanks for your help. http://www.mytherapistshireen.com
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Curtis thanks for your comments!