ZoomConcept Reviews
Minor Problem on az_new2.png 1 This headline needs tightening up a little. And I would change the order of the words so interface design doesn't run down. Reduce in size overall to not stick out over the column width so much. 2 Make this section third person. Delete the MY/I references. Positive Feature on az_new2.png 1 Love your caricature. But he's a bit out-of-whack style-wise with the logo panel. The panel is more conservative and in particular, its 3D shadow looks odd against the 2D illustration. Maybe just delete the grey ribbon altogether and leave the logotype on the white background? 2 Like this approach. Friendly and direct. 3 Again, love the illustration. Suggest you delete "dad" and any other personal stuff from this section. It's inappropriate and best saved for Facebook etc. Keep it in third person: Aaran is a creative developer with over 97 years experience in online design. Coming from a background in applied rocket science, he flew to the moon on 3 occasions and is famous for his "faceplant" manoeuvre, pulled off while skateboarding through the Sea of Sighs. Returning to Earth, he began designing websites and currently holds the title of Chief Innovation Officer at a well-known NZ design firm. New Idea on az_new2.png 1 See comment re: grey panel 2 This still doesn't make sense to me. Would it ever say NO? I would replace it with a simple get a quote function. Summary:
Hi Aaran
This is great in almost every way! Using this new (caricature) approach suddenly gives the site a personality, so you can now get away with the self-serving headline. And you don't need to agonise over the copy!
The only thing I feel is needed in the layout is a some sort of subtle separator underneath the header – a line, a shadow, a colour – to give the portfolio something to hang off. Otherwise, the white space area between the shoes and the top of the thumbnails is messy.
Hope this helps.
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Anton commented:I second the need for a separator, that's a good idea :)
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Arthur E. Herrero commented:Agreed
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Minor Problem on az_new2.png 1 hmmm...not sure, but possibly arrange these elements differently to spread and even out the footer. looks a little cramped. 2 is this pinkish color line thinner than the others? Positive Feature on az_new2.png 1 love this typography! 2 too cute!! New Idea on az_new2.png 1 how about adding the word 'now' in front of let's get together. it would tie in better with the statement above. 2 possibly remove this last row and have a 'view more' link? just a thought... -
Aaran Casey commented:good idea
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Rebecca Perry commented:question...where'd you create the caricature image?
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Rebecca Perry commented:
question...where'd you create the caricature image? is that from an app?
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Aaran Casey commented:
No, I created it in illustrator, I did a quick sketch in my visual diary then, took a photo of it on my iphone and uploaded it into illustrator...
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Rebecca Perry commented:
very cool
Summary:
well hello Aaran - reviewing your concepts is always a pleasure, but you never leave much to critique on! this is another awesome example of your work.
please see my notes....
have fun! Rebecca
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Positive Feature on az_new2.png 1 I love how you did this tag style logo, Fun, Clean and great colors Other on az_new2.png 1 will this be interactive when the user rolls over? -
Aaran Casey commented:
yes, and as you do it will hide the work that isn't in that category
Summary:
Great design, If you were going for a fun looking portfolio then you hit the money! Very Clean and easy to follow.
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Minor Problem on az_new2.png 1 I would sleep better if there would be some bigger use of footer, right now it looks somehow empty... :( One posible solution is to add some pattern, what might help... Another mine suggestion fo footer is adding atleast title for icons like find me on...: (The reason is simple, those icons are really different to one people are used to know and some creatures with lower inteligence maybe would not get it) 2 why this has different shadow than portfolio thumbnails? Would you add your real photo here? 3 another different shadow, btw why that strong? Positive Feature on az_new2.png 1 I am glad you are brushing your teeth regulary Other on az_new2.png 1 What is this? an alignment issue? :D 2 Are you planning to add some desscription? Or atleast on hover? Summary:
Hey there,
This is allready third revision so there are not that many things/problems... And to be honest I like it :)
I have added some notes, hope you will find something of it useable...
Good luck Aaran ;)
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Aaran Casey commented:
Thanks Martin, always like your reviews!
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Minor Problem on az_new2.png 1 word and pictures - are more persuasive than words alone 2 too tight? 3 If this establishes location - will you ever labels with more than 11 characters? Positive Feature on az_new2.png 1 fantastic! 2 High SNR Summary:
This template is widely successful in communicating fun, whimsical and contemporary without losing the practical requirement of easy to navigate and visually digest.
A few things to ensure:
- Beware of false Affordances (establish a rule of what's clickable)
- SNR ratio (ensure that there is a high signal to noise ratio) the "Let's Talk" button for example has a high signal on this page Excellent!
- Carry through those great illustrations. They really are wonderful - and put the view at ease (a subtle use of humor is leveraging a persuasive norm "arguing against self interest or ethical egoism"- http://en.wikipedia.org/wiki/Ethical_egoism). It typically builds a feeling of trust in your visitors sub-consciously.
Well done on all fronts!
Summary:
Logos very good, Id start the graphic, web, user interface etc tagline off with a capital G. The lets talk button I would change to one of the 4 colours you have featured above the logo as the current bgcolor of the lets talk button isnt featured anywhere else on the page. Your social icons I would move to the right next to the logo in the footer.
Positive Feature on az_new2.png 1 Like the way this flows with the page rather than giving a new menu above the portfolio. New Idea on az_new2.png 1 Consider no more than six examples. If you must use more than six, use pagination to give users the option of viewing more. 2 Could use a modal window for a quick contact form or request quote form. Use the let's talk side for your phone number and/or social link. Other on az_new2.png 1 The use of the stitched ribbon doesn't fit with the "tech" style of the grid background. I'd consider using something that fits better with that style. 2 Consider moving this guy north a little bit. 3 Use of "dad" here should be based on your target audience. If you're target market warrants a more personal approach keep it, otherwise toss it. Keep your points relative to what your users would want to know about you. Summary:
I love this design. Added "a few" notes to some things I might would consider changing. I really like that you have made a change from the old website while upgrading a style (square boxes for examples) that you previously used.
Minor Problem on az_new2.png 1 Can be placed more noticable 2 White space problem Critical Problem on az_new2.png 1 Needs explanation about action. What will happen if i click? Mail form, contact page, chat box? -
Aaran Casey commented:
Disagree doesn't need an eplanation
Summary:
Looks nice in general. After minor improvements will be better.
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New Idea on az_new2.png 1 Can u make it 4
Argh you crack me up Steve!