ZoomConcept Reviews
Minor Problem on spacir designs.jpg 1 Great content modules! You can enhance and make more persuasive by using the "power of the word because" (see Dr. Rob Cialdini's Book "Yes! 50 Scientifically Proven Ways to be Persuasive"). Here's how "the power of the word because" prinicple works. Behavioral scientist Ellen Langer and her colleagues decided to put the persuasive power of this word to the test. In one study, Langer arranged for a stranger to approach someone waiting in line to use a photocopier and simply ask, "Excuse me, I have five pages. May I use the Xerox machine?" Faced with the direct request to cut ahead in this line, 60 percent of the people were willing to agree to allow the stranger to go ahead of them. However, when the stranger made the request with a reason ("May I use the Xerox machine, because I'm in a rush?"), almost everyone (94 percent) complied... Here's where the study gets really interesting...This time, the stranger also used the word because but followed it with a completely meaningless reason. Specifically, the stranger said "May I use the Xerox machine, because I have to make copies?" The rate of compliance was 93 percent. You can increase conversions by rewriting these content modules with this principle in mind. 2 Could be larger Critical Problem on spacir designs.jpg 1 Affordance Issue: which can be defined as a situation where an object’s sensory characteristics intuitively imply its functionality and use. A button, by being slightly raised above an otherwise flat surface, suggests the idea of pushing it. A lever, by being an appropriate size for grasping, suggests pulling it. A blinking red light and buzzer suggests a problem and demands attention. A chair, by its size, its curvature, its balance, and its position, suggests sitting on it. An affordance is a desirable property of a user interface – software which naturally leads people to take the correct steps to accomplish their goals. The common psychological term for this is stimulus-response compatibility. Are these images clickable? Should they be? -
Cedric Ruiz commented:They should be clickable, yes. I'm thinking on putting a read more link too and just expand the text with jquery, or do you think it'll be better to redirect you to another page?
Positive Feature on spacir designs.jpg 1 Outstanding banner - succinct headline, supporting copy and call to action 2 Handsome 3 Simple and straight-forward. I like the visual treatment for the dropdown menus New Idea on spacir designs.jpg 1 Make more persuasive if you add an addition button leading to "proof point examples" or "testimonials". The proof points leverage the persuasive principle known as "Salience". This principle tells us that people are more likely to pay attention to elements in your user interface that are novel (such as a colored ‘submit’ button) and that are relevant to where there are in their task. For example, there are specific times during a purchase when shoppers are more likely to investigate a promotion or a special offer. By identifying these seducible moments you’ll learn when to offer a customer an accessory for a product they have bought. You have the opportunity to create nail this principle by adding a button for viewing your best work. Summary:
Nice work
- great color balance
- you have an opportunity to enhance this design, by making it more persuasive in the areas I've annotated on the screen
- Focus on mitigating any false affordance issues (affordance defined in the annotations)
This is an extremely clean visual design. Now attack the cognitive aspect.
I hope this helps... Good luck!
-
Cedric Ruiz commented:
Wow, thanks really useful information and critic.
-
Minor Problem on spacir designs.jpg 1 Fits really good here 2 Hmm... Maybe push this down a bit. -
Cedric Ruiz commented:
It was pushed up in purpose because it's supposed to be a page.
3 These are blending a little too much -
Cedric Ruiz commented:
I've do something with that menu I guess, other people told me the same thing.
Positive Feature on spacir designs.jpg 1 Excellent New Idea on spacir designs.jpg 1 Slightly vague, maybe a different icon here. -
Cedric Ruiz commented:
Yeah, I thought so too. I'll try to find other image to put there.
2 That'd be cool, if you could click on these images, and it would show more detail about them. -
Cedric Ruiz commented:
That's my plan.
Other on spacir designs.jpg 1 This was changed in the mockup -
Cedric Ruiz commented:
You mean adding the last quote?
-
Alex Y commented:Yes.
Summary:
Very nice! See my uploaded mockup for very minor adjustments.
Attached Files:
-
Positive Feature Design
Fantastic, going for professional looks it is brilliant. Gives just enough information to tease them into clicking more around the site.Other Menu Buttons...
The menu buttons are great and work well apart from the colour, with the bright background at first I didn't notice them. It was in fact the last thing I noticed on the page. Perhaps a darker colour? Or perhaps leave it as it is, because at the end of the day I DID notice them, just not til I'd seen the rest of the page.Summary:
Its good! I like it, the good use of colours e.g "identity" works well. The spacing is perfect, I only had a minor problem working out the buttons at the top, its all abit bright up there. But the rest I can't really fault. The quotes scroller is a great idea, and I like how you explain the stages Concept-Support on the main page, gives a good idea to the customer of what you do as a business.
Minor Problem on spacir designs.jpg 1 its ok that you have centralized it but i think it would be better if you moved it to the side and add some other content there.. this way it just doesn't sit right. i feel like it would capture the viewers attention event if it was not the only thing in that block of content. 2 headers are ok, but i think you could use some extra typography styles in the text part. Try adding some letter spacing to increase readability. Positive Feature Over all good. but i dont really like the orange color you chose. Minor Problem on spacir designs.jpg 1 These icons are easily recognizable, anyone who owns a mac will know. Perhaps you should invest some time in creating new ones or buying custom made ones. The site image will benefit from it. Positive Feature on spacir designs.jpg 1 Love the drop down menus, very snappy and original. Summary:
Very nice design. Seems easy to navigate and to the point. The drop down menus are a plus. My only problem with the website is the use of those icons. I really feel they should be custom made. I would love to see how the other pages will be laid out though.
Positive Feature on spacir designs.jpg 1 I like it 2 very nice design and message is clear New Idea on spacir designs.jpg 1 maybe a little smaller in height Summary:
I love the menu, header and footer. Content area seems to big to me for the content you have.
Minor Problem Logo
I think your logo is crucial to the success of the company thus i would make sure that the logo really pops out. One simple way to go about doing this would be to increase the size.Positive Feature Design
I think your design is very clean and shark and modern looking!Summary:
Overall i think the website looks very nice and clean. Great job
Minor Problem on spacir designs.jpg 1 This icon bugs me for some reason. Maybe it's the fact that you don't really use that shade of blue anywhere else. 2 I like this "wrapped" technique but it doesn't seem to fit with the page...perhaps it creates too much depth? Positive Feature on spacir designs.jpg 1 Interesting navigation but it seems to work 2 Nice banner but I'm a bit interested to see what the internal pages look like. Do they have this banner at the top too? Summary:
Very nice use of orange in a professional looking design. The design itself is great but the internal body text could be rearranged a bit.
Summary:
I like the color combination. I think the icons in the menu look old and routine. You can reduce the spacing between the dropdown links (or you can just remove the pointing arrow in the dropdown), user need to move his cursor too much to get to the last item eg, Services > Photo & Video
This is amazing :)