ZoomConcept Reviews
Minor Problem picture at top of Contact Us page
Is the top of the picture border cut off? If it isn't, perhaps move it down just a tad to make that distinction. If it is, is it meant to be? That would be ok too, but if I had it in hand, I might think it was like that cause it printed off the page.Other Still in mockup stage on Pamela Nosrati page.
Maybe I'm an idiot on this but if I didn't point it out and you didn't notice, I'd feel badly. The Pamela Nosrati page looks like it hasn't been completed.Summary:
Looks awesome overall. Very hard to find anything to critique. Good work.
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Minor Problem on BloomingSteps-Outside.jpg 1 A little vague. Try adding an embedded google map here. 2 The letter spacing should be normal (0px) 3 This photo is the only photo with a caption. Minor Problem on BloomingSteps-Inside.jpg 1 These colors are very similar, try changing it all to one color. Serious Problem on BloomingSteps-Outside.jpg 1 Five different fonts and four different colors. Whoa. Consider sticking to one or two fonts. Serious Problem on BloomingSteps-Inside.jpg 1 Difficult to read. The contrast is too low. Try changing the text to white. Critical Problem Letter spacing
Stick to 0px (normal) letter spacing. Use one or two fonts throughout the website. Consistency is very good, but I don't see it here.New Idea on BloomingSteps-Outside.jpg 1 The contact information is split. The tel, fax, website, email, address should be in one block 2 Maybe have a footer, where the contact/website information can go. 3 This image could be changed New Idea on BloomingSteps-Inside.jpg 1 This picture's border is different from all of the other pictures. You may consider removing the border, or add the same border to more images. Other on BloomingSteps-Outside.jpg 1 Wait a sec, I just saw the website in the contact information.... 2 You might consider the logo to be redone. Other on BloomingSteps-Inside.jpg 1 This is duplicated. 2 The person is throwing a ball into the tree? Hmm... Summary:
Usability is very important. Consistency is also very important. When I look at this, everything is roughly the same font size. I can't really tell the headlines from the company name. The fonts are not good. I realize that it is supposed to be playful, but the fonts that you have chosen are difficult to read.
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Kayvanm commented:You are dead on about narrowing down my font choices - that will help this design a lot.
I will def. strive for consistency on the next version.
Thanks a lot - if I could I would give you 2 AWARD points!
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Alex Y commented:Your welcome :D. I don't like to sound pushy, but you can award another review that I posted.
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Minor Problem on BloomingSteps-Outside.jpg 1 No need to stack and turn photos. that treatment works better with three photos - it illustrates random ordering (cascading). 2 Is there a better map graphic? 3 Not loving this font - or font color Serious Problem on BloomingSteps-Outside.jpg 1 I'm not a fan of the graduated background. Consider using blue (which depicts a sky). Although that's an obvious metaphor - perhaps this give you food for thought Serious Problem on BloomingSteps-Inside.jpg 1 too busy Critical Problem on BloomingSteps-Inside.jpg 1 Badges are effective - but require some design cycles. Positive Feature on BloomingSteps-Outside.jpg 1 The playfulness and energy of this panel, is challenged by the color choices. The purple and blue compete. Summary:
What Works
- the content flows well
- the photo are well placed
- some of the saturated color backgrounds are visually pleasing -- and create movement and dimension
What could be better:
- Colors: some are muted, some don't work well together
- Fonts for pull quotes (need something else)
Overall - you've achieved the "playful" feeling. I would encourage you to play a bit with color combination. I use the following site to help me deal with triad color treatments. Even though it's for websites - it can be cross applied to print pieces.
Good luck!
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Kayvanm commented:
I really really appreciate your feedback - you must be a professor at this kind of stuff! Haha
Summary:
The word "setup" is improperly used. Should say "Set up"
Setup is a noun.
Set up is a verb.
Minor Problem Playful look
The playful appearance synergizes with the business concept, which is good. However, I feel that the degree of it detracts from it. I'm not a big fan of the fonts used, and feel more professional looking fonts can still adapt strongly in a more liberal-oriented designSizing of elements on cover
The girl on the swing looks pretty large and I feel it offsets the logo areaMinor Problem on BloomingSteps-Inside.jpg 1 Try using the regular font face as the bullet text instead of making them bold. Bullets already stand out by being bullet points ;D 2 Try making the headers line up with the images 3 This text in the testimonial is difficult to read. Maybe try a different color New Idea Logo?
Is that the logo of the business? Do you have creative freedom over the appearance. I feel that if you make the flower smaller, you can use it as one of the "o"s in "Blooming". This would make the swing image and the logo have more hierarchy while still keeping the same cover conceptSummary:
Not bad Kayvamm. The prominent colors works with the theme of the brochure and you captivate the playfulness well. It's a good start that just needs to be refined
Jon thanks for your feedback - and no you are not an idiot...the Pamela page is mostly a place holder for text and images.
Also, great point about moving image down a bit
Thanks!