ZoomConcept Reviews
Minor Problem on CC2.jpg 1 No wood please 2 no wood please 3 blured Serious Problem on CC2.jpg 1 This is not very crafty, looks more like a discount online store 2 too much grunge Serious Problem on crafts_Rev5.jpg 1 no wood please Positive Feature on CC2.jpg 1 Love this style it really match the product. Positive Feature on crafts_Rev5.jpg 1 very nice, fits the theme. Summary:
Good composition, but too the product and text need more focus, right now it all your frames and background witch is in focus.
Good luck.
Minor Problem on CC2.jpg 1 This detail seems to me that it's not very connected to the chosen design style, although it looks cool. Positive Feature on CC2.jpg 1 Although not traditional, but interesting logo placement. It seems you have a reason placing it there since there are 3 menu items on the left, and 3 on the right. Just keep in mind if the client changes it's mind and adds another menu item, as it will be tedious for future updates. Summary:
In general the design is very consistent with the chosen style and I do like how the colors and design elements are combined. Makes an excellent impression!
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Rebecca Perry commented:review?
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Noel Tock commented:I'm going to have a good laugh the day they introduce word count minimums and people start posting lorem ipsum's...
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Minor Problem on CC2.jpg 1 I think unnecessary and gets in the way of the main focus. MIght be cool once in a while if it were announcing a sale, or special discount, or new product, but it looks like it came from some other site and got here by mistake. 2 unnecessary....an artifact from old web design practices and assumes a small monitor and a long scrolling page, which this is not. Critical Problem on CC2.jpg 1 This logo is way too big and way too central. It is only getting in the way. Make it a lot smaller and stick in up in the upper left hand corner of the page, and let it violate the nav bar only slightly. Positive Feature on crafts_Rev5.jpg 1 Personally, I like the wooden frames better than the rough edges. Other on CC2.jpg 1 Curious... "shop online?" I guess this implies that you have a physical location and are coming from a place of "shop the store" and think of this as a separate place. But if I'm on your site and can buy these products, then just "shop" or "browse" and leave the "online" out of your nav bar link. 2 OK, I get that this link should take me somewhere where I could request something I can't find. Nice. But where's the link that says "Products"? I assume that's the "shop online" link over to the left...? 3 Just a suggestion, but maybe you should move this down below the featured products. Summary:
Well, I get why you're getting mixed reviews. The overall feel, I think, is in the right direction. It's warm, "crafty" and looks handmade. So it should appeal to folks who are looking for handmade items.
But it's a bit of a mess overall. There are too many elements competing for attention. What you want is to create a design that allows the crafts themselves to be the focus, and you want them to really stand out.
Summary:
I like the idea however maybe it would be nice to list the latest products or top sellers below the main banner and have a seal/logo to demonstrate that you guys are eco friendly so as to save space. It can be a mouse over logo/seal.
Minor Problem on CC2.jpg 1 I feel like the logo is taking up too much space. It looks clunky. 2 The peeling sticker doesn't fit with the natural, hand-made look of the rest of the page. 3 I feel like these are a little too much... I assume they are the nav for the slideshow? I think they're taking too much attention from the rest of the page. 4 I think the font should match the other green subs below, but that's just me. 5 Isn't this redundant? Positive Feature on CC2.jpg 1 Love the background texture and the little touches. New Idea on CC2.jpg 1 Is a back to top really necessary? 2 I'd rather see the zig zag pattern from the top repeated here rather than these waves and the dotted line. 3 The footer needs some credentials to give the site some authenticity, especially if you want people to purchase. Summary:
Great design... I just think it needs some more tweaking.
Positive Feature on crafts_Rev5.jpg 1 Like the logo in the center of the navigation bar Minor Problem on CC2.jpg 1 distracting placement - move to far left 2 Rule a bit distracting 3 Although attractive - this is an unnecessary imagery... Eliminate "decoration" - have a purpose for all page elements. This causes visual clutter. Positive Feature on CC2.jpg 1 good banner - communicates what is being sold, make sure the banner headline communicates what you want the visitors to do. If you want online conversions (shop online) then grab their attention and direct them to the store. If you want brick and mortar visits, the banner headline should communicate that in a glance. Positive Feature on crafts_Rev5.jpg 1 better than screen example 1 New Idea on CC2.jpg 1 Badges like this are great elements to make persuasive claims like "Get 40% off in the store" Summary:
Good start...
- Logo placement is distracting
- Template overwhelms the logo (the logo is sub-ordinate to the other page elements) This diminishes the opportunity to provide make some brand association (the logo being a key component of that cognitive association). Somehow - you need to "pump-up the logo" and quite down the design of stylization of the page.
- Try not to "over-stylize" - although it looks very professional, your true value to your client is creating a "fast loading", cross-browser compatible, scalable information architecture. Those elements lead to increased conversion rates and ROI. Great graphics, enable all those things...
Good luck.
