ZoomConcept Reviews
Summary:
Hi Vitor,
First of all, congratulations on the logo design. My overall impression is positive. It has a modern feel, the main "fusion" copy font choice is fantastic. Its a clean, modern, legible font and I also like the choice of colors.
However, I feel that you could make a few adjustments to improve the logo. Here are my comments:
1) I wouldn't change a thing on the main "fusion" copy. Its spot on. Well done here!
2) The "webdesign" tagline isn't very legible. Although having it in the same orange color as the icon adds a certain balance to the design, I feel that it makes it harder to read than if it were in black. The problem here is that the font size is very small, and so in order to make it more legible, you need to increase the contrast with the background. Notice how on the black background, the tagline is more legible than on the white background.
For a business card, this works just fine, however, on the web I'm not sure this would work as well. You will come across problems when applying this logo at a reduced size.
2) In terms of the strategy, I'm not sure there is a need to have the tagline at all. Taglines serve several purposes. Generally they are there to help customers understand what the business is about when the brand isn't widespread. They are generally necessary when the name of the company itself isn't self-descriptive. So, I can see why you added it here. However, I can't help but feel that its just too generic. When applying the design to a business card, you could have the logo without the tagline, and have a more targeted description on the back of the card together with the contact info. When applying the logo on the web, probably the rest of the page design will pass the 5 second test in terms of what your company is about, thereby nullifying the need to have the tagline.
I'm probably being picky here, but I just think its relevant to always question whether you really need it or not. So those are my two comments for the tagline - the font size is small, the orange color makes it hard to read on white backgrounds, and perhaps you could consider not having it at all.
3) My final comment goes to the icon image itself. I find it pretty and modern. However, Its quite complex and I see you having a hard time achieving good results with this logo in a black & white application. I think you could perhaps spend some more time trying to come up with a more elegant icon in the sense of it being less geometrically complex. Also, the fact that there are several "pointy" apendages on the logo subliminally implies a certain agressiveness, like the logo could "hurt" you. Perhaps you could try something smoother and more soothing.
In summary, a bit of nit picking, but I think you've done a great job, and even if you don't work on it further, I think you've successfully achieved your goals. If you have more time in your hands, I'd suggest improving the tagline and the image itself. However, you couldn't have chosen a better font in my opinion. Spot on there!
Boa sorte! @migliari
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Positive Feature on fusion-webdesign_v1_3D.jpg 1 I like the design laid out on the textured paper. Says "fusion" really well (as in fusing together various elements of web and print, old school and new school). New Idea on fusion-webdesign_v1_3D.jpg 1 Just a thought....how does this look if the image is floated beneath the font slightly. I think it might tie the image to the text. Or not. Summary:
Nice job. Now let's see it in action on a webpage.
Summary:
The textured background is effective for the reasons mentioned. Also the point of view used is pulling us down into the logo which is another "fusion." On the two smaller logos, the black is far more effective. The orange swoosh seems to float over the rest giving it a 3d effect; have you tried a drop shadow on the white one? The white one falls a little flat I think.
I don't have any problem reading or noticing the tag line "webdesign." Saw that right off.
Positive Feature on fusion-webdesign_v1_3D.jpg 1 Looks great on a textured background 2 I love the subtle use of the gradient here it really makes the logo pop in contrast to the background, great work! 3 great placement here, I also think this letter spacing works well 4 looks great on both New Idea on fusion-webdesign_v1_3D.jpg 1 This is a very strong/iconic symbol, maybe try different angles. Just an idea. :) Summary:
Great job Vitor! This is one sharp logo. I think the fonts you have chosen really work well together. The orange fusion thing is very engaging to me.
Please see my notes - Over all I really like it, great job!
Positive Feature on fusion-webdesign_v1_3D.jpg 1 Smart! Summary:
Simply put - excellent identity. Professional typography and color treatment. You nailed this one...
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Vitor Marcellino commented:Hey Michael, wasn't me the author, it was João Franco (http://arpad.deviantart.com/gallery/). But thanks for your comment!
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Positive Feature great execution
I love the logo. It really evokes energy and technology. I keep trying to see something in it... is it entirely abstract?tagline size
Will the small size of the tagline be an issue when the logo is used small?Critical Problem Gradient
I don't like the gradient on the white version, I would try without it.Positive Feature Good contrast!
I really like the colors! I'm a fan of orange.Font
The font matches the concept so well...Summary:
Overall a great design, great colors and composition. Keep up the good work.
Summary:
I really like it. "fusion" font is good, but may be i will make it a bit thin (regular instead of bold) . don't know how it looks just a thought
Minor Problem on fusion-webdesign_v1_3D.jpg 1 I don't know about this it just doesn't do it for me, looks like its printed onto a coat or something. It doesnt really represent the web design business well in my eyes. Positive Feature on fusion-webdesign_v1_3D.jpg 1 Prefer this one, this is the best of the three and relates more to what you do. I think that web design on all three is abit small though, could be made bigger. 2 This one works just as well as the one to the left, really elegant and good looking. Summary:
Prefer the bottom two, the top one doesn't seem to fit with web design for me whereas the bottom ones really stand out. The words "web design" could be made bigger though, but all in all the colours and design are great!
Positive Feature Colours
Full points on the use of colorsPositive Feature on fusion-webdesign_v1_3D.jpg 1 font is different & spacing is perfect! 2 Graphics are great! shows speed, power & innovation. Summary:
The combination of red, orange and black is out of the world. It scores full points colors
Summary:
You are definitely in the right direction. However, the word WEBDESIGN is totally lost and hidden. I think you need to call it out better. First thing I would do is make it Webdesign and second thing I would do is play with the font size and color to come with a better call out of webdesign. hope it helps.
Summary:
I understand there you are coming from when you spread out the web design portion, but I think it is a separate element on its own, and it really takes away from the overal look!
I love your design! the symbol is hard to understand completely, but it doesn't matter! Its memorable and the color choice was excellent
My suggestion is to work on the type spacing a little bit. I feel the F and U connecting together is just a bit odd (personal). I also would love to remove the web design portion all together, but I understand if your client wants it there. Perhaps making it sit on the bottom right after the F? or under the end of the letter n?
Great work!
Positive Feature on fusion-webdesign_v1_3D.jpg 1 I love the way you used the fonts together. Nice one! 2 Icon is interesting and exciting. Gives me the feel of a Phoenix. Summary:
You did a great job, I can't really comment feel if anything should change it will make it less perfect.
Strong comments from Maximo, I didn't even see Web Design till he mentioned it.