ZoomConcept Reviews
Serious Problem on Bully-Poster-2.png 1 See uploaded mock-up - explore creating more tension in the photo by only showing half of the kids face. Typically humans will engage in subconscious construction of the other half of the kids face. Some will create the mental image of a non-scared face - other will create the mental image of more horror. What you will have achieved is subconscious engagement. Notice how in my mock - I've grouped a message (and potential call to action) in the whitespace that's created... What I'm doing is exploiting the "seducable moment. Critical Problem on bulliesfinal2.jpg 1 Too subordinate as a meaningful call to action. Make larger - and counter-balance with the phone number Critical Problem on Bully-Poster-2.png 1 The type treatment is wrong... Too hard to read. It competes with the photo 2 This font is so difficult to read - it takes away from the call to action. Positive Feature on bulliesfinal2.jpg 1 Great color and contrast 2 Perfect emotional image - and use of whitespace to trigger emotional response 3 Call to action - as a phone call takes visual prominence over the online channel. Is this deliberate? Positive Feature on Bully-Poster-2.png 1 Good area... Summary:
Both posters are very well designed.
- Colors are well thought out
- Type sizes are good - but typography in general should be rethought
- Make certain the call to action is prominent - and doesn't compete with the storyline. In both versions - you get that it's about bullying (without a lot of copy). So, explore less words, and a stronger call to action.
Great job - and a very important cause.
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Kelly Creamer commented:Your mock-up looks great
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Michael Rawlins commented:thx - very kind of you...
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Steve Wilmes commented:Michael - great feedback. Your work is impressive. THanks for weighing in on this.
I support WeTip also and they need some fresh ideas. Have you approached them about doing some design work for them? I think you would be a great asset.
Attached Files:
Minor Problem Needs clearer messaging
Visually both posters are good my only issues are with the font and messaging. Poster A has nice font but the messaging isnt clear. Add some more messaging to the top letting the viewer know exactly what this poster is drawing attention to. Poster B has clearer messaging but there are too many fonts and the fonts themselves are too elaborate. Go for less fonts and more simple fonts. Use the imagery to catch attention, not the fonts.Positive Feature Good use of colors
The black and white against the yellow is very eye catching and evokes immediate emotions.Summary:
Very good start on both, a little more work and you'll be there!
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Curtis Scott commented:I agree about the font and messaging.
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Reshan Cooray commented:
Thanks Seana and Curtis for your suggestions. We definitely agree regarding font and messaging. Looking to make the posters much cleaner and visually more appealing.... I like you suggestion about using imagery to catch attention.
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Minor Problem on bulliesfinal2.jpg 1 Not a fan of this font, given that there are so many fonts going on down here already. I would use this as a horizontal footer along the bottom of the page. 2 This seems overly large to me, and I don't understand the need for the scanlife logo and name. I think better to stack this perfectly vertical, make it smaller, and put a call to action beneath it - "Scan this to your phone for more information." Minor Problem on Bully-Poster-2.png 1 Don't need the red arrow, it's obvious what image to scan. Serious Problem on Bully-Poster-2.png 1 Cash reward? I think that's a mistake. It mixes the messaging dramatically and I think will confuse young people. You want them to act out from right action, not self-interest. 2 I'm not sure this is a great image to use. Bullying takes a lot of forms besides physical assault, and verbal bullying is just as serious and girls will bully girls (it's not only a problem for boys). I like the pensive kid in the other photo, but I also think as an educational move, you could find an image of a larger girl pushing or pointing at a smaller girl. I think you should concentrate on images on the schoolyard or near a school or a fence, and use a POV of an observor from a slight distance. Just a thought. New Idea on bulliesfinal2.jpg 1 I would use this area for your headline, and consider something along the lines of..."Bullying is wrong. You can stop it." or "Stand up to bullies." or "We've got your back" or "Have you ever felt alone? We're on your side." 2 A little explanation here would go a long way. "The fact is, bullying is not only wrong, it's a crime. Now you can stand up to bullying in your school. Don't look the other way. Call WETIP today. We've got your back." New Idea on Bully-Poster-2.png 1 I would re-word this, and re-design it to read better. Big, bold letters - "You can stop someone from being bullied today. CALL WETIP NOW." Smaller, subhead: "We won't know who your are, but we will help." I don't think you need to say "your call is anonymous" since you've already said "we won't know who you are" already. Summary:
Great cause, hope these comments help, and looking forward to seeing the campaign roll out!
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Reshan Cooray commented:
Thanks Richard.
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Reshan Cooray commented:
Richard, thanks for the excellent comments. You make some great points and thanks for the suggestions regardign alternate forms of bullying. We are looking to gather some more pictures which target other audiences..high school, community college etc.
Reshan
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Minor Problem typography
I think the typography on the first one can be cleaned up some. The kerning is really bad. Also, can the phone # be in white to make it pop more?Serious Problem calls to action
I think the poster needs to more clearly state what the user should do. The first thing I see is the huge qr-code, instead of the phone #.Positive Feature good work
I think the colors are great. I think the angles on the first one work well as does the image. It needs a headline like the second one though.Summary:
The photo and colors are strong. I think the typography could use some more work. All these comments are for #1.
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Reshan Cooray commented:
Great suggestions Kevin.
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Minor Problem on bulliesfinal2.jpg 1 how does it works. Usablity problem. 2 Remove it, whitespace needed, and a corny slogan anyway. 3 Please dont use all caps. Positive Feature on bulliesfinal2.jpg 1 Cool use of yellow. New Idea on bulliesfinal2.jpg 1 This remind my of the do-it-yourself book (for dummies). http://www.google.dk/images?q=for+dummies Other on bulliesfinal2.jpg 1 IS this a phonenumber? Summary:
A lot of good things, but still think you can improve in some areas.
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Summary:
The second photo is much better but it almost seems like posting these around would make people want to hunt this kid down for a reward. It's very clear but I don't see it as directly as bullies and more as child abuse as a whole. I like the idea of having the qcode on the poster but I think the social networking pieces are irrelevant since I don't know what I'd be searching for to find you on Facebook or Twitter. Bullies? Bully Poster? twitter.com/1800-78-crime?
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Reshan Cooray commented:
Good points. The social networking piece is for the WeTip organization where incidents can be reported anonymously.
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Positive Feature i like how the focus is on the picture of the kid message is very clear yellow = caution, good color choise Minor Problem The phone number is a little dull, and the yellow block at the top seems like it shouldn't be there. The "scanlife" doesn't really seem useful. Grey block?
The grey rectangle at the bottom of the image seems like it is blocking some of the image. It is distracting.Summary:
Pretty good, but needs some changes, written in the provided notes.
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Reshan Cooray commented:
Thanks Alex.
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Summary:
It has all the social media and a bar code, im starting to use the bar code, much easier to save a website
Positive Feature on Bully-Poster-2.png 1 Kids will love this, a brilliant incentive 2 Again, very relevant with the kids, they all have camera phones and facebook etc. Good ideas 3 Very effective imagining here. Other on bulliesfinal2.jpg 1 Not really sure whats going on with this one here, is the kid a bully or a victim? Great artwork but I'm not sure about using this much space in the poster when to me, average joe bloggs, the message isn't imediatly clear. Summary:
Very good! I'd say get them up and help put a stop to bullying. The only problem I had with it was the unclear message of the child sitting on a bench, but there are some great features here.
Summary:
There is a lot these posters are trying to accomplish. A fundemental problem I see is the "offer of cash for reporting bullying." Basically they are asking for snitches. Nobody wants to feel like that. I know that was not your doing but it is your task. But the great aspect is the 100% anonymous feature. There are very few kids that want to see someone get beat up. But they are afraid of saying anything for fear of getting beat up themselves. The copy should play towards that. Show them a version with all there copy and another version the way you would like to see.
As for the visuals they seem standard. Both the kids and the graphics. Trying to be hip with the graffitti C.A.B. is not very strong. Again, don't know if that was a mandate or not.
For the poster with the child's face you may want to try a few things. delete the headline at the top and make the sub head and phone number at the bottom more prominent. Try getting closer on the kid's face. Make it more personal. The bar at the bottom is nice way to group all those elements together.
The poster with the kid behind the fence is confusing to me. Is he the bully? The one getting bullied? It doesn't make a lot of sense to me and I don't know what to do. Might want to rethink whole piece.
This is a great oppurtunity for your book, make it the best you can.
Serious Problem Child Violence
I thought child abuse right away. Then I thought worse because he didn't have a shirt on. I agree with a previous comment, bullying is not only physical abuse. The mental trauma is more devastating.Positive Feature Black and Yellow
Very bold colors for a bold cause. Good choice.New Idea AIDA formula
Attention. Information. Decision. Action. You nailed the last three. You need the attention. I suggest you steal the slogan at the top of the second poster and put it near the top of the first poster.Summary:
I really like the first one. The framing is perfect, and the image is really great. If you added the near fence as a photoshop layer, it's brillant.
Great comments.