ZoomConcept Reviews
Minor Problem on How it works page.png 1 Improve the image quality. I think its the background that's causing the problem. Same with Secure image. Summary:
The look and feel of the layout is really better than the existing one(current website page). This one is self -explanatory and easy to understand. Its a good way to engage your visitors. But don't you want to have a call to action on this page? I mean what is the next action you want your visitors to take when they arrive on this page (other than FAQ).
Hope this helps.
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Minor Problem on How it works page.png 1 Clickable 2 Low visual affordance Serious Problem on How it works page.png 1 In the live site - this button is not treated the same as other button images (has no rollover) This type of inconsistency causes usability issues Critical Problem on How it works page.png 1 move to footer 2 Affordance issue - visual, these images compete with all images that are clickable 3 Affordance issue Positive Feature on How it works page.png 1 Clickable 2 Clickable 3 Example of good affordance Summary:
What's good:
- Clean
- Modern
- Minimal design
What needs to be addressed
- No visual hierarchy established (too many images - all competing for attention). You need to establish a more prominent region of the landing page, that allows visitors quick access to a given task. In the current design, it requires a lot of reading (concentration) to understand the context of "How it works"
- Affordance issues (what is clickable?) There are an equal amount of strong affordances and some troubling false affordances. Needs correction
- Create stronger footer (and place VeriSign logo in the footer). The Verisign logo is a key trust item - and not placed correctly on the page. Checkout some inspirational footer designs to determine how to best integrate a fat footer into your great minimalist design.
Summary
- Eliminate visual clutter
- Correct affordance issues
- Rework footer design
Great start - good luck...
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Bryan Mathews commented:Thanks for the feedback. Can you explain what you mean by affordance and affordability?
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Michael Rawlins commented:http://www.usefulusability.com/increase-your-usability-and-website-roi-with-perceived-affordance/
Minor Problem on How it works page.png 1 Play with another shade of gray #909090? 2 Make it smaller! 3 More subtle shade on it. Change the color #777? 4 Make it a solid color not a gradient or try something like shadow -90degrees and a subtle gradient using shades of grades http://0to255.com/000... here you can find it. 5 Try to play with the gradients here! use 3 0% 50% 100% Critical Problem on How it works page.png 1 Remove the white part of the Icon. New Idea on How it works page.png 1 If the buyer it's taking over the contract he should be felling happy! or with a positive mind set!, I'll try to add a little bit of flavor instead of SSSS, use a more exciting like wow yeah.. Other on How it works page.png 1 Are you going to be able to close this? not a good idea. Summary:
it's very simple and clean but perhaps create a mouse over box over each step to give a brief overview of the step. Other than it's very easy to understand.
I agree that the page requires a call to action to guide users to the next step.