ZoomConcept Reviews
Minor Problem Font - Lobster? Like it, it's the color and drop shadow that I don't like Serious Problem too detailed Don't like this font font - not appropriate Critical Problem too detailed Summary:
Overall Curtis, they aren't bad they just aren't very inspiring...
I would try a completely different tact... Like make the font and the text become the object, make it typographically interesting, or integrate it into the actual logo the typogography.
Like this:
http://logofaves.com/2010/12/light-house/
Start out with black and white and then look at colors, I think the blue is too corporate in this instance, maybe look at a more sea blue...
Good Luck!
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Aaran Casey commented:Curtis. I have done a quick mock up of something different, it may not be what you are looking for, but I was trying to achieve the whole patch feel on a uniform...
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Curtis Scott commented:
This has sparked a few ideas, thanks! I'll work on some revised concepts ASAP.
Attached Files:
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Minor Problem Italics don't work Doesn't work Positive Feature Best Best Boat Other Least favorite Summary:
- Explore different fonts (strive for readability)
- Try without drop shadow
- Avoid trailer illustration (they probability won't work when scaled to smaller size)
- Explore Univers Ultra Condensed (It's an elegant version of "Impact" font)
- This is a good site to choose the right font
I hope this helps... Good luck :)
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Curtis Scott commented:
I really don't even know where to start on conception for this logo.
In doing some research I've found many boat trailer places simply use some playful, easily readable text for the logo and call it a day. They exclude the imagery all together, so I've uploaded a new comp with just text and no image to see what everyone thinks.
Thanks Again!
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Michael Rawlins commented:http://justcreativedesign.com/2008/01/08/how-to-design-a-logo/
Stick with the type only - keep it simple, refer to inspirational examples.
You'll do fine...
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Curtis Scott commented:
Thanks Michael!
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Michael Rawlins commented:
Curtis - sometimes, you focus on a single component http://www.trailersresource.com/images/trailer-hitch-ball.jpg
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Michael Rawlins commented:
the attachment concept is not good - but playful exploration
Attached Files:
- Explore different fonts (strive for readability)
Positive Feature on LOGO.jpg 1 I like these boats better than the other two. In my suggestion to use only the word Bob's and the boat trailer, I would like to see it with this one. Summary:
Hi Curtis,
This is a good start for a few reasons to me.
- You seem to have done some good brain work on the elements that would make a good logo.
- The integration of a boat into your text is always a solid practice for logos.
- You are trying to capture the overall vibe and feel of the concept behind the company being represented by the logo.
Now here is where I think you messed up
- You stopped at integrating the boat into the logo to be placed on the site. It is a great thought and you were right to go for it, but you didn't take enough time to think of creative ways to integrate it properly.
- Your font selections are all wrong for your logo, maybe almost any type of logo. They seem to playful and silly for most logos, and it would take a lot of work to make them work right.
- Drop shadow on your text. Using drop shadow is always a mistake in a logo to me. Could just be a pet peeve of mine, but I just don't like the way it looks.
Now, here are a few good suggestions I have for you.
- Try something like the Lighthouse logo Aaran suggested to you. I think something like that would be perfect for your logo.
- Keep only Bob's and the boat image. I would like to see the boat being hooked onto the s of Bob's with a better font. This could just be one of my thoughts that sound good in theory, but it would be able to tell exactly what this company does in a smaller form.
- I've probably stressed this a lot, but you need to find some better font choices. Sites like dafont and deviant art have good font selections that could suite your logo.
Hope my feedback helps you, Jamal
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Curtis Scott commented:
Thanks Jamal, good feedback!
Serious Problem While this is a good image of a trailer, it's too complicated for a logo. If the client wants to use the logo in an envelope or a brochure he has to leave the logo way too big to keep it clear. Positive Feature This image is great for a logo. Sometimes the logo needs to be printed in black and white and this works both ways! New Idea I like this font because it's easy to read and bold enough. Maybe you could make the drop shadow a little bit smaller and closer to text (just a bit) Summary:
There's too much happening in the horizontal space so I think that you should try to stack things up a bit. The gray drop shadow on the text makes it look a little faded so I'd try a darker one or maybe drop the whole shadow out...
It's great that you've made many revisions so it's easier to spot out the good and bad parts. I think that you should be able to create a good looking logo if you try to make it a little tighter and take a closer look at text effects.
Lastly be sure to keep in mind that the client might need to use a black and white version of the logo so you might want to design that too :)
I hope that these suggestions help you and lead you to a good direction!
Summary:
Original concept but it's too logical. Think of something else about boat trailers and try to illustrate that. Your last logo is far too bland and the first one is great except the very thin lines. I understand you're probably at the mercy of Bob. :(
Summary:
Good first stab at the logo, but these all look like close variations of the same logo. What about trying some really different takes on the logo, to see if another style works better.
Minor Problem Concept
The overall concept is ok.The font is difficult to read from a long distance away. Critical Problem Details.
Way too detailed.New Idea How about making the boat with less details? The logo is a little long. Try making it more square. Other The company name is a little weak. Critical Problem Font
The fonts don't work. And the shadow under the font looks ugly.Clipart
I don;t think you should be using clipart type images. Those are way too complicated. You can't identify the logo when is really small.Composition
I think with such a long name you could try other layouts. Maybe logo on top and text underneath...Summary:
I'm sorry but I don't like this. Looks like one of those 90's logos made in word.
Summary:
Hello,
Latest trend in graphic design is minimalism. Let's say less is more.
Respectfully, the second logo artwork is better only typography will be more influential.
the last logo in the second page will bring new customers to you.
Thanks for your feedback, I just don't even know where to start on that kind of conception for this logo.
The lighthouse one seemed like a great example that works well because of the letter I being in the word.
In doing some research I've found many boat trailer places simply use some playful, easily readable text for the logo and call it a day. They exclude the imagery all together, so I've uploaded a new comp with just text and no image to see what everyone thinks.
Thanks!